1. Noman Zakaria
710/60 Fatima Jinnah Colony Jamshed Road no 2 Karachi, Pakistan.
Cell no # 0092 333 2466634
Email: noman.zakaria@hotmail.com
Objective
I believe upon commitments and enthusiasm of working and target orientation. Any task
entrusted to me by the organization is natural to me and its successful achievement is my target.
My analysis, observations and where my skills and experience can be effectively utilized for
increased profitability and product sales volume by developing a dynamic team and work plan.
Personal Reflections
Results-focused specializing in delivering world-class customer service, driving business
growth, negotiating with clientele in high-pressure situations, and managing large-volume
accounts
Top-performer who excels at identifying lucrative sales opportunities, defining strategies
for capturing new business, developing an existing customer base, and attaining solid leveraging
in competitive markets
Excellent communicator who can demonstrate superior prospecting and presentation
abilities. Integral leader who can contribute sharp negotiation skills instrumental in proactively
coordinating, consulting, and closing deals with potential clientele.
ACADEMIC & PROFESSIONAL EDUCATION
MBA ( Finance) from Muhammad Ali Jinnah University – Karachi, Pakistan - 2008
B.Com. from Karachi University – Pakistan – 2000.
ADDITIONAL QUALIFICATION
Diploma in Computer Science - N.C.R &(AT&T) Education Center – 2002.
Diploma in Secretarial Management – Pakistan Institute of Management – 2003.
Key Areas of Expertise
• Sales / Marketing
• Training / Development
• Quality Team Building
• Process Improvement Client
• Customer Relations
Professional Experience:-
Food Corp (Pvt) Ltd:
a) December 2015 till date.
I am Working as “Business Development Manager” (Engro Foods).
Friends Trading Company:
b) . January 2015 to October 2015.

2. Worked as “Area Sales Manager” (Deals in all leading Cigarettes Brands).
c). Professional Experience
November 2010 – January 17, 2015.
Senior Territory Sales Executive or (Area Sales Incharged)
@ Philip Morris (Pakistan) Limited, Karachi Region
(Formerly by Lakson Tobacco Company Limited).
Major Responsibilities – Senior Territory Sales Executive (Philip Morris Pakistan)

3.  W.r.t. Product Distribution:-
• Developed sales plans and budgets to achieve or exceed the annual sales objectives for
the territory.
• Directly supervised a team of sales representatives in the territory.
• Conducted one-on-one review with all sales reps to build more effective communications.
• Managed and motivated local brokers and distributors to achieve high product visibility
and positive sales results.
• Effectively managed customer relationships, answering product and placement questions
and proactively resolving issues.

4. • Conducted regular market visits to check route coverage, competitor activity and
continuously searched for new opportunities in order to increase sales in the territory.
• Developed and maintained an efficient distribution network to ensure the comprehensive
availability of company’s products and services across the territory.
• Coordinated with the storehouse supervisor to ensure that adequate inventory stock of
product is maintained for the Territory in order to meet the sales delivery schedules.
• Managing and trade channels within the section.
• Identifying customer needs and availing the opportunity in terms of numeric handlers and
weighted handlers within the geographic territory assigned by the team.
• Execution of timely trade offers for our customers.

5. • Ensuring the proper execution of route plan by the DSRs.
• Ensuring the achievement of section targets in terms of Brands and their variants.
• Executing the frequent sales cycle plan and deployment of TPOSM by different trading
tools.
• Ensuring the deployment of updated Temporary POSM.
• Supervise the Direct Consumer Marketing activities and Schemes of Sales Volume
growth.
• Visibility and Communicating with target audiences and managing customer relationships
• Evaluating marketing campaigns.
• Monitoring competitor activity.

6. • Supporting the marketing manager and other colleagues.
 W.r.t. Brand Merchandising/Visibility:
• Selling to cutomers,visiting and servicing customers, key accounts, prospects and
distributors; initiating trials; proposing and re-negotiating local contracts and price
agreements.
• Developing market insight; continuously collecting information on market trends,
competitive products,pricing,customer needs and business opportunities;
• Liaised with the marketing team to ensure that adequate marketing support by way of
merchandising and promotions is available in the territory in order to provide brand
visibility.

7. • Reviewing regional account activity through monthly analysis & compilation of key
accounts data comprising of TSEs performance achievements.
• Deployment and maintenance of Temporary Point of Sale material (TPOSM) & Point of
Sale material (POSM) articles with in a territory.
Achievements:

8. • Planned and successfully executed effective and efficient route planning of DSRs in a
universe of 1900+ outlets with a new coverage model.
• Launched first time a mid tier brand in the section with 88% numeric handlers.
• Increased market share of our premium brands by executing timely trade offers to
increase the numeric and weighted handlers.
• Executed a long term modified trade program for our top end retail accounts as a token
of appreciation and recognition by our sales team.
• Led the segmentation project for entire Karachi,Hyderabad,Kotri,Hala,Mitiari,Tando
adam by supervising a team comprising of 37 TSEs.

9. • Led distribution supervisors in devising route maps by clustering of accounts in different
areas of Karachi.
• In a span of just 3 months deployed approximately 100 new shops & kiosks in Gulshan-
e- Iqbal and Gulistan-e-Jouhar territory by successfully completing the Visibility
Campaign of Malboro, Morvern & Red&White Brands.
• Broke competitor’s brand visibility by recreating more than 15 flagship stores and model
shops in Gulshan-e-Iqbal and Gulistan-e-Jouhar in Territory as part of Visibility
Campaign of Philip Morris Brands.
• Successfully managed & retained 159 PMI Key Accounts up till now including
Metro,Shazz,Home Plus,Needz,Bin Hashim etc.
• Extended distribution network for PMI in affected/uncovered areas of Karachi and by
enabling sub-distributors.

10. • Executed sales enhancement programs for wholesalers in defined territories where sales
efforts needed a push.
• Arranged three hi-profile events for retailers to enrich relationships by performing all key
event management responsibilities.
• Got nominated twice for ABCD Awards (Above & Beyond the Call of Duty) during my
tenure at PMI.
d). Professional Experience
• Worked as Accountant in Retail Landmark Group LLC in (UAE) Dec 2008 to March
2010.

11. e). Professional Experience
• Worked as “Team Leader “Liabilities Wealth Department in Standard Chartered Bank
July 2007 to July 2008.
f). Professional Experience
• Worked as “Accountant “in Karachi University from August 2005 to May 2007.
g). Professional Experience
• Worked as “Accounts Assistant " in M/s Anees Chemicals (Pvt) Ltd from July 2002 to
July 2005 .

12. Skills
• Negotiation & Selling Skills
• Good team work capability
• Good interaction skills
• Hard working and Goal Oriented
• Positive attitude towards work and surrounding people
• Managing Merchandized articles
• Comfortable talking to outlets’ supervisors and managers
Interest

13. • Playing cricket and reading news papers watching current & foreign affairs programs,
attending Trainings, workshops.
References
• Will be furnished upon request