1. MANAB SAMANTA
Harimohan Chatterjee Road, P.O-Kamarhati, Kolkata-700058, West Bengal
Contact: +919903265596, +918017006830, +8801776464858
Email-manab.smnt@gmail.com
Date of Birth: 18th
Mar 1980
HEADLINE
SUMMARY
An accomplished Business development professional with experience in Business development, Key
account management, Sales & Marketing, client relationship management, channel management,
distribution, quality management and production. Throughout my professional career, I have
demonstrated continuous success in managing all phases of sales development cycles , from
prospecting, detailed presentation & negotiation to closing and follow up activities. I am
efficiently managing sales operations and marketing management with focus on achievement of
targets & customer satisfaction. I am consistently working towards generation of new business
opportunities by analyzing and tracking competitors activities & providing valuable inputs for
product enhancement & fine tuning sales & marketing strategies
With exceptional crisis management & strategy development capabilities, I have proved myself
as an excellent team leader & an asset for the organization I have worked with. I have been
delivering excellent results in the areas of driving new business through key accounts, penetrating new
geographical locations & penetrating existing customer with wide range of products. With my
multitude of competencies and cross functional work experience, I am confident to carry forward any
company’s vision & objectives with sufficient ease by using my analytical, networking and
managerial skills.
SKILLS
Execution & Leadership, Revenue growth and profitability, Relationship management, Business
development, Sales & Marketing, Team management, Market analysis, Channel development, Strategic
planning, MS office, Microsoft windows, Internet application
ORGANISATIONAL EXPERIENCE
Company Name - Kemin Industries South Asia Pvt. Ltd, Feb2011- Till date
Title - Associate Manager-MillSMART(Commercial)
Job Location - East India, Bangladesh, Nepal, Bhutan
Description-
 Exploring business opportunities in feed additive segment and generate needed sales thrust to
capitalize on the available potential. Maintaining constant vigil on market dynamics to attune
marketing strategies while achieving sales budget number.
 Promotion of products through need creation at customer place and demonstration of product
benefits
 Implementing strategies for market penetration and increasing the share of the existing products;
delivering market presentations to increase market share of feed additives for the company.
 Providing prompt and superior customer support & building market credibility through loyalty
programs.
Sales & Marketing~ Business Development ~ Channel Management~ Feed additive, Food
& Beverages, FMCG Industry, Agro fertilizer

2.  Reviewing & interpreting the competition & market information to fine tune strategies whilst
identifying prospective clients, generating business from new accounts and developing them to
achieve consistent profitability and enhance revenue
 Identifying and promoting business, penetrating new markets to enhance business development
through formal presentation, while working closely with the sales channel to ensure target
achievement
 Managing customer service operations for rendering and achieving quality services; providing first
line customer support by answering queries and resolving their issues
 Identifying prospective clients, generating business from new accounts and developing them to
achieve higher market share/consistent profitability
Achievements-
 Credential of achieving an average 40% sales growth year on year (YOY) from 2011 till date in
liquid feed additive business
 Known in the feed additive industry in east as a solution provider to the customer on feed milling
process improvement
Company Name - JK Agri Genetics Ltd.,Hyderabad, Apr’ 2009 - Jan’ 2011
Title – Territory Business development executive, Sales.
Job Location - Haryana.
Description –
 Providing prompt & superior customer support & building market credibility through loyalty
programs.
 Developing effective relationship with significant business partners to ascertain rendering of quality
service and achieving customer delight for business retention/enhancement
 Achieving sales targets.
 Implementing strategies for market penetration and increasing the share of the existing products;
delivering market presentations to increase sales of Hybrid Seeds.
 Reviewing and interpreting the competition and market information to fine-tune the sales strategies.
 Preparing reports in Excel and reporting to the senior management.
 Developing new business partners by comparative study of market variable such as cost and profits
related to this and providing them with superior service.
 Conducting market research to analyse and assess market potential, tracking competitor activities
for providing valuable inputs to fine-tune selling & marketing strategies.
 Demonstration of comparative product benefit to add new customers and retaining existing
customer.
 Establishing relationships with decision makers, key buyers & business partners.
Attainments-
 Demonstrated success in achieving an innovative sales promotional scheme that increased sales
value of the territory by 50%.
 Increase in distribution network.
Company Name- India Dairy Products Ltd., West Bengal, Aug’2002-Mar’2007
QC Officer Aug’02– May’04
Technical Officer Jun’04-Mar’07

3. Description-
 Planning for optimum utilization of resources - raw materials, machines and manpower and
establishing production standards.
 Quality assurance and quality control in the fluid milk manufacturing process.
 Directing compliance to ISO 9000 standard.
Attainment-
 Led the team in receiving ISO and HACCP certification for the process.
 Time saving Process improvement for preparing Toned Milk.
 30% reduction in production Cost.
EDUCATION
PGDM (Marketing & IT),2009 Balaji Institute of Modern Management (BIMM), Pune; 74%.
B.Tech. (Dairy Technology),2002 West Bengal University of Animal & Fishery Sciences; 74.22%.
PROJECT UNDERTAKEN
Successfully completed projects on Mapping, Gap analysis & Estimation of Market Share of Philips
Lighting products in Barrackpore Region, West Bengal from Philips Electronics India Ltd., Kolkata
TRAININGS ATTENDED
 Completed 1 month of on job training on Fundamentals of Feed manufacturing from Kansas state
University & AFIA, USA
 Attended 6 months of industrial training from Mother dairy, Kolkata on different process flow and
operations in production & quality control
SEMINAR ATTENDED
 Attended seminar on Indian Dairy Associations on future prospects of Dairy Industry (Eastern
Region).
LANGUAGES KNOWN
English, Hindi & Bengali