Music survey analysis

1. Music Magazine survey
Evaluation

2. Age and Gender
100 per cent of participants who took part
in my survey were 16-20 years old. This is
useful as it suggests to me the majority of
people who are interested in music
magazines are younger adults and teens.
This will be helpful when I’m figuring out a
target audience for my magazine. It also
shows the majority of people who took part
in the survey were female. I will probably
make a magazine with this in mind and also
take into account the other answers they
have given me.

3. Genre
There were a wide range of results for
this question. This makes it hard to
decide what genre to base my
magazine on. On here the most popular
one was pop. This is good as pop could
cover a range of different artists who
could appeal to a range of different
people not just my target audience.

4. About my participants
There are so many different
comments on what people enjoy
doing in their spare time. Most
people however do mention they
enjoy listening to music which is
helpful as it tells me that I can use
the additional information they
provide to base my music
magazine on. They also mention
they enjoy going shopping, which
could give me an idea to include
clothes advertisements and
fashion columns like many current
music magazines already do.

5. How often?
The survey results show that most of the
participants never buy music magazines.
This will just mean that I have to make my
magazine more appealing to a wider
audience to get as many people as
possible wanting to buy it. However, 11%
buy music magazines at least once a moth,
with some buying them up to 5 times a
month. Therefore I think I will release the
magazine I design monthly, at reasonable
cost.

6. Do they buy music magazines
repeatedly?
Most of my participants said they
don’t buy a music magazine
repeatedly. This means I will have to
make my magazine different to
those already in the market, to
make my target audience want to
buy it repeatedly. One respondents
answer was that they buy Kerrang
repeatedly, so I should look at the
content and aspects of that
magazine for ideas for my own.

7. What do they buy them for?
My research shows that the majority of
survey participants, 77.8%, buy music
magazines for the entertainment.
However some readers do enjoy the
information that they give. This helps
me with ideas of content. They also said
that their favourite part of the
magazine is the interviews, quizzes,
posters and activates, with the
interviews being most popular. I will
need to consider all of these
conventions when pitching my
magazine so that it appeals to as many
people as possible.

8. How much would they pay?
I had a range of results for this question.
Because I want to release my magazine
once a moth I think I will charge £2.75 for
my magazine. This figure fits in with the
most popular price range of £2+, so this will
encourage my target audience to buy my
magazine more.

9. Like, dislike and want to see more of
in a music magazine
Interviews and articles came up a
lot, in things that my participants
liked about music magazines.
People would like to see more
genuine interviews with more well
known celebrities in the music
industry. They’d like to see more of
competitions and event
information's.