Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Evaluation 3
1. Bauer media
Founded in 1875
More than 600 magazines, over 400 digital products and 50 radio and TV stations
around the world. This would mean that they have a large potential audience to get
the magazine to.
My magazine could potentially go through digital productions as it will be the most
effective way that I feel it can be distributed.
I don’t think that I will use Bauer media though as it already has a magazine similar
to mine, KERRANG, meaning that it may not be wanted by them or the people that
buy the magazines.
Wenner media
Based in New York City and satellite offices in Chicago and Los Angeles.
They only distribute the magazines through paper copies, and they do put some of
the big stories on the website to be accessed online. They only distribute Rolling
Stones, US Weekly and Men’s journal.
They could be a potential distributer for my magazine as they don’t have many
magazines at this point in time meaning it would be beneficial for them to take on
more magazines, they also only have one magazine that is a little bit similar to mine
meaning that there could be a new audience for it.
Time Inc.
Based in New York City.
Have multiple magazine titles meaning that it is a big company that has a record of doing
well in magazine distribution. It could be used as the distribution company for my magazine,
but it does already have NME which may be too similar to mine meaning that they might
not want to take on the magazine.