Bauer Media Group publishes several niche magazines focused on older audiences, such as those interested in steam trains, bird watching, and gardening. These audiences tend to be older men who are more loyal to specific products. In contrast, the proposed underground music magazine would target a younger audience who are more open to exploring different products. While most of Bauer's niches attract older audiences, the trial running magazine breaks this trend by appealing to younger age groups, giving hope that Bauer may accept a magazine with a younger readership like the underground magazine.

1. O T H E R N I C H E M A R K E T M A G A Z I N E S T H E Y P R O D U C E A N D
S I M I L A R I T I E S B E T W E E N T H E M A N D T H E U N D E R G R O U N D
BAUER MEDIA GROUP

2. STEAM RAILWAY
• Built on the niche market of train followers that focus their
hobby around the steam sector. The steam railway magazine
will have a very small market to try and win over, much like my
underground magazine. This would be positive news for my
magazine as I shows ha Bauer media group may be open to
introducing another niche market magazine to the company
portfolio. However there are some major difference within the
audiences of the my magazine and steam railway and that is
that steam railway have an audience that will be built up of
older men who will be more of hedgehog thinkers than fox
thinkers. The would fit into the young and Rubicam model of
the Resigned meaning that they would be more loyal to a
certain product unlike the audience of my magazine who will
be built up more around the young and Rubicam model of
the explorer who would prefer to experiment with different
products than perhaps stick with just one.

3. WOULD BAUER MEDIA GROUP ACCEPT
A MAGAZINE WITH SUCH A NICHE
AUDIENCE
• For this question I have decided to analyse the
magazines that Bauer media group publish that fall
under the characteristic of niche. The reason I am
doing this is all part of the analysis of whether the
decision to go with Bauer media group was the
correct one as with them being a large institution
that will have the primary focus of profitability they
may not accept a niche magazine like the
underground to be part of their collection. The
magazines from Bauer that I will be comparing
against mine are steam railway, bird watching, land
rover, garden news and trial running

4. BIRD WATCHING
• Bird watching is much like the steam railway
magazine whereby the majority of those that would
read the magazine would again be more
hedgehog thinkers and of the older generation
within society. This begins to highlight a certain
trend within the sort of niche markets that Bauer
media group publish, they seem to prefer the niche
markets that are based around older generations.

5. LAND ROVER OWNER
• According to Bauer media group “Land Rover
Owner is the world’s best-selling Land Rover and
Range Rover magazine, packed with inspirational
adventures and expert advice on running the
world's greatest 4x4s.” Land rover Owner is a
magazine that is aimed at an income bracket of A-
C as land rovers and range rovers are typically
more further up in the scale of price. The land rover
is a market that can stretch from a younger
audience of early 30’s and upward. Once again
the older audience would stick to the brand
because of their possessive traits.

6. GARDEN NEWS
• This is another niche market that is based around an
older culture that would evolved from world war
periods where women and men would grow their
own foods in their back gardens. This suggests the
more traditional way of thinking and links back to
the method that Bauer media seem to adopt
where by they go for the more established niche
markets than the newer ones that younger
generations would be attracted to.

7. TRIAL RUNNING
• Trial running seems to be the only magazine that
breaks the trend of a typically older audience
within the niche magazines that Bauer media group
publish. This is hopeful news for the underground
due to the similarities in age groups that may take
part in such an activity.

8. CONCLUSION
• After analysing the niche magazine that Bauer
media produce it is clear that they prefer the more
established niche markets that have an audience
of older generations due to their more traditional
way of living that entails a more possessive
personality meaning that they are more likely stay
with the magazine rather than the younger minds
that would listen to the music that the underground
promotes who are more likely to be a little more of
the Young and Rubicam explorer type who would
not stick with one brand but may move around
many.