choosing which publishing house is best suited for my magazine.

1. What kind of media institution might distribute your media product and why?
I thinkmymediaproductwouldbe distributedby‘IPCMedia’Ithinkthisisbecause thisspecific
publishinghouse hasselectivegenrestowhatitdistributes.Forexampleitalsopublishesmagazine
such as ‘golf weekly’and‘horse andhound’whichhave veryspecifictargetaudienceswhereas
otherhousessuchas future mediahave magazinescalled‘PlayStation’and‘pcgamer’whichhave a
verywide targetaudience whichcouldrange fromyoungchildrentopeopleintheir40’s.AlsoIPC
Mediaproducesa musicmagazine similartomine whichiscalledNME, thismagazine focuseson
indie rockmusicand therefore hasatarget audience of olderteenstoyoungeradults. Althoughthey
have a similarmagazine alreadyIthinkthatmymagazine will alsobe producedas itcontains
differentfeaturesandisamuch more advancedmagazine the NME magazine,thisisbecause it
releasesonamuch more regularscale (once everytwoweeks) alsothe websitehaslive updates
includingliveinternetbroadcastsof interviews. Alsomymagazine isbrightandvibrantandthis
wouldfitintothe consistencyof positive magazinesproducedbythiscompanywhoall have bright
frontpagesetc. Alsothe missionstatementforIPCMediaisIconicmediabrands.Contentbuilton
amazingrelationshipsandinspiredconversationswithmillionsof consumers.Thiswouldbe goodfor
my magazine because the magazine isall aboutinteractingthe bandwiththe audience,onmy
double page spreadarticle Ihelda‘Q&A’in whichaudience hadsentinquestions toaskmyartist,
therefore IthinkthislinksverymuchtowhatIPC Mediaas a publishinghouse wantandwanttobe
seenas.
I couldhave chosenBauermediato be my publishinghouse asitalsohassimilarmagazines
producedsuchas ‘Kerrang’whichisalsoa music magazine butotherproductionssuchas‘take a
break’and ‘TV choice’showtheyare much more aboutaimingfor a widertargetaudience and
therefore thiswouldn’tfitwithmymagazine.