The 
Urgent/Important Matrix 
A brief description 
by 
Danielle Nocon
The Urgent/Important 
Matrix is a time 
management 
methodology which 
comprises the four 
combinations of these 
two elements.
Important 
Important 
Not Urgent 
Urgent 
Important 
Urgent 
Not Important 
Urgent 
Not Important 
Not Urgent
Important 
Important activities 
further your goals.
Urgent 
Urgent activities must 
be addressed swiftly 
and often disrupt your 
important activities.
Eisenhower said: 
"What is important is 
seldom urgent and 
what is urgent is 
seldom important."
Important / Not Urgent 
Ideally, you should 
spend the bulk of your 
day on the non-urgent 
important activities that 
serve your own 
objectives.
Important / Urgent(a) 
Crises requiring 
prompt action can 
occur suddenly and 
upredictably.
Important / Urgent(b) 
Some activities 
become short on time 
due to unanticipated 
disruptions, 
inadequate planning, 
or procrastination.
Not Important / Urgent 
Non-important urgent 
tasks (often requests 
from others) interfere 
with your primary 
important work.
Not Important / Not Urgent 
Tasks that are neither 
important nor urgent 
should be set adrift.
Free up more time for your 
important activities 
For your presentation design needs 
Email Danielle 
at 
dnemail-pptdesigns@yahoo.com
Content based on 
"The Urgent/Important Matrix: Using Time Effectively, 
Not Just Efficiently" from Mind Tools 
(http://www.mindtools.com/pages/article/newHTE_91.htm)
Images courtesy of 
Flickr Creative Commons 
Slides 1, 6, and 11 
YOU'RE CALLED WINNIE THE WHAT?? from Neal Fowler (https://www.flickr.com/photos 
/31878512@N06/4621032848/). Used under the Creative Commons Attribution 2.0 Generic 
license (http://creativecommons.org/licenses/by/2.0/). 
Extreme Owl from JD Hancock (https://www.flickr.com/photos/jdhancock/7745820562/). Used under the 
Creative Commons Attribution 2.0 Generic license (http://creativecommons.org/licenses/by/2.0/). 
Day One Hundred and Eighty One - Winnie the Pooh Cross Stitch from Yortw 
(https://www.flickr.com/photos/yortw/5904557032/). Used under the Creative Commons Attribution 2.0 
Generic license (http://creativecommons.org/licenses/by/2.0/).
Images courtesy of 
Flickr Creative Commons 
Slides 4, 5, 7, 8, 9, and 10 
The Many Adventures of Winnie the Pooh from Loren Javier. Used under the Creative Commons 
Attribution-No Derivative Works 2.0 Generic license (http://creativecommons.org/licenses/by-nd/2.0/). 
https://www.flickr.com/photos/lorenjavier/3640009871/ 
https://www.flickr.com/photos/lorenjavier/3599865733/ 
https://www.flickr.com/photos/lorenjavier/3599868061/ 
https://www.flickr.com/photos/lorenjavier/5022643482/ 
https://www.flickr.com/photos/lorenjavier/3640010353/

The Urgent/Important Matrix: A brief description

  • 1.
    The Urgent/Important Matrix A brief description by Danielle Nocon
  • 2.
    The Urgent/Important Matrixis a time management methodology which comprises the four combinations of these two elements.
  • 3.
    Important Important NotUrgent Urgent Important Urgent Not Important Urgent Not Important Not Urgent
  • 4.
    Important Important activities further your goals.
  • 5.
    Urgent Urgent activitiesmust be addressed swiftly and often disrupt your important activities.
  • 6.
    Eisenhower said: "Whatis important is seldom urgent and what is urgent is seldom important."
  • 7.
    Important / NotUrgent Ideally, you should spend the bulk of your day on the non-urgent important activities that serve your own objectives.
  • 8.
    Important / Urgent(a) Crises requiring prompt action can occur suddenly and upredictably.
  • 9.
    Important / Urgent(b) Some activities become short on time due to unanticipated disruptions, inadequate planning, or procrastination.
  • 10.
    Not Important /Urgent Non-important urgent tasks (often requests from others) interfere with your primary important work.
  • 11.
    Not Important /Not Urgent Tasks that are neither important nor urgent should be set adrift.
  • 12.
    Free up moretime for your important activities For your presentation design needs Email Danielle at dnemail-pptdesigns@yahoo.com
  • 13.
    Content based on "The Urgent/Important Matrix: Using Time Effectively, Not Just Efficiently" from Mind Tools (http://www.mindtools.com/pages/article/newHTE_91.htm)
  • 14.
    Images courtesy of Flickr Creative Commons Slides 1, 6, and 11 YOU'RE CALLED WINNIE THE WHAT?? from Neal Fowler (https://www.flickr.com/photos /31878512@N06/4621032848/). Used under the Creative Commons Attribution 2.0 Generic license (http://creativecommons.org/licenses/by/2.0/). Extreme Owl from JD Hancock (https://www.flickr.com/photos/jdhancock/7745820562/). Used under the Creative Commons Attribution 2.0 Generic license (http://creativecommons.org/licenses/by/2.0/). Day One Hundred and Eighty One - Winnie the Pooh Cross Stitch from Yortw (https://www.flickr.com/photos/yortw/5904557032/). Used under the Creative Commons Attribution 2.0 Generic license (http://creativecommons.org/licenses/by/2.0/).
  • 15.
    Images courtesy of Flickr Creative Commons Slides 4, 5, 7, 8, 9, and 10 The Many Adventures of Winnie the Pooh from Loren Javier. Used under the Creative Commons Attribution-No Derivative Works 2.0 Generic license (http://creativecommons.org/licenses/by-nd/2.0/). https://www.flickr.com/photos/lorenjavier/3640009871/ https://www.flickr.com/photos/lorenjavier/3599865733/ https://www.flickr.com/photos/lorenjavier/3599868061/ https://www.flickr.com/photos/lorenjavier/5022643482/ https://www.flickr.com/photos/lorenjavier/3640010353/