Quick and Dirty How-To Guide for Twitter


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This quick and dirty how-to guide on Twitter includes basics to get started, rules of engagement and Twitter speak.

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Quick and Dirty How-To Guide for Twitter

  1. 1. Twitter<br />Presented by Lisa Cruz<br />Red Shoes PR, Inc.<br />
  2. 2. What is Twitter?<br />A relationship building tool<br />A way to increase your brand awareness<br />To create a lead funnel of prospects to your business<br />An un-ending resource for you and your company<br />A way to meet others across the world in similar industries, likes and interests<br />Andrew Morrell Photography<br />
  3. 3. Compare Twitter to an in-person social gathering<br />You don’t push yourself on others<br />You engage<br />You find common interests<br />You listen<br />You share<br />SionFullana, photography<br />
  4. 4. How to get started in Twitter<br />Set up your profile<br />http://twitter.com/LisaRedShoesPR<br />Think carefully about your bio… use relevant key words. This is how others find you.<br />Preferably use a photo of yourself, people respond better to people<br />Begin following others:<br />@tommytrc @lisaredshoespr @jessdennis @karenredshoespr @rosslarocco @cathybrowne @chrisbrogran @guykawasaki @mariaheim @mmagnen @tvorse @rwollersheim<br />
  5. 5. Follow others to listen<br />Listen carefully to what people are saying<br />Explore Twitter search applications such as Twellow<br />Review other’s followers and follow them if interested<br />
  6. 6. Begin engaging<br />When you are replying to someone’s comment, direct it to them by using the “@” symbol<br />For example:<br />@affinityhealth I went to Mercy Medical Center and saw my cardiologist.<br />@underfunfit Do you have any suggestions on how I can build up my arm strength?<br />
  7. 7. Few things to keep in mind<br />Remember, do not use ALL CAPS IN YOUR TWEETS!<br />Everything you post is public<br />Google searches Twitter<br />Do not push<br />Twitter is a 2-way conversation <br />Give credit where credit is due<br />It’s about relationships!<br />
  8. 8. What’s that gibberish in a tweet?<br />www.bit.ly<br />With a 140 characters or less, you don’t have a lot of room to say what you want to say<br />You need to use an URL shortener<br />http://www.nytimes.com/2010/03/21/books/21mash.html?ref=technology<br />http://nyti.ms/9eH9fY<br />
  9. 9. Twitter apps to make your life easier<br />Tweetdeck<br />Tweetminer<br />Hootsuite<br />Twellow<br />Twubs<br />Twitter.search<br />
  10. 10. Twitter speak<br />Tweeps: Friends on Twitter<br />#: called a hashtag to identify a trending topic<br />Today we arrived in Austin for the #SXSW conference<br />
  11. 11. More Twitter speak<br />#FF or #followfriday: Every Friday, people on twitter recommend other people to follow<br />RT: This stands for “ReTweet” This is when you take someone else’s post and RT it, or re-post it, for others in your stream to see<br />tweet up:whentweeps decide to have an in-person get together<br />DM: This stands for direct message.  You can DM a person, which means it’s a private conversation<br />
  12. 12. Questions?<br />Tweet me @lisaredshoespr<br />Hashtag #venturousmoms<br />Or, DM me<br />