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Rock Stars & Porn Stars, Effective Social Networking and Fan Engagement Techniques, Tricks and Tips

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Presentation from the 2011 San Francisco PR Summit, Roc Sstars & Porn Stars, Effective Social Networking and Fan Engagement Techniques, Tricks and Tips. Discussion about what rock stars and porn stars know about social networking.

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Rock Stars & Porn Stars, Effective Social Networking and Fan Engagement Techniques, Tricks and Tips

  1. 1. Michael Brandvold Marketing & PRThatRocks Presents: Rock Stars & Porn Stars Effective Social Networking and Fan Engagement Techniques, Tricks and Tips San Francisco PR Summit 2011Michael Brandvold Marketing & PRThatRocks Presents: 1
  2. 2. What Does Social Media Friendship Mean? The dotcom bubble burst because everyone thought eyeballs to a website were all that mattered. Eyeballs, Likes, Followers mean nothing if they don’t convert.Michael Brandvold Marketing & PRThatRocks Presents: 2
  3. 3. Facebook and Twitter Mean Nothing if You Do Nothing to Convert Those Fans Traffic • Email Address • Purchase Share • Like • Tweet • RetweetMichael Brandvold Marketing & PRThatRocks Presents: 3
  4. 4. Quoting a famous commander, Jean-Luc Picard ENGAGEMichael Brandvold Marketing & PRThatRocks Presents: 4
  5. 5. Love Me or Hate Me... Just Spell My Name Right! 10 Things Learned From KISS School of MarketingMichael Brandvold Marketing & PRThatRocks Presents: 5
  6. 6. Reality Show •Understand your limit •Go right to your limit •Show it all, talk about it all •Let your Ego goMichael Brandvold Marketing & PRThatRocks Presents: 6
  7. 7. Don’t Be Cheap Don’t Be Foolish You only get one chance to make a first impression!Michael Brandvold Marketing & PRThatRocks Presents: 7
  8. 8. Core Online Tools •WordPress •Twitter •Facebook Page •YouTube •Google+ •Foursquare •Email MarketingMichael Brandvold Marketing & PRThatRocks Presents: 8
  9. 9. Photos and Video •A picture says a thousand words •But videos say more •Terms of ServiceMichael Brandvold Marketing & PRThatRocks Presents: 9
  10. 10. Go Mobile •Website is mobile ready •Content of the moment is gold •Instagram, Viddy, HootsuiteMichael Brandvold Marketing & PRThatRocks Presents: 10
  11. 11. Twitter Tips Clean Out Dead Weight There is actually a very fast and easy way to do this clean up. I use a website called untweeps.com. Follow Friday Check out www.followfridayhelper.com great site to help you post Follow Friday posts Use Lists You will see a jump in you getting listed if you start listing people. How Reply Works If you start a message with @name then only that person and those who follow both of you will see message.Michael Brandvold Marketing & PRThatRocks Presents: 11
  12. 12. Twitter Hashtags •Understand # •Join Industry Events without AttendingMichael Brandvold Marketing & PRThatRocks Presents: 12
  13. 13. Passion •Post with Passion •Don’t post with AngerMichael Brandvold Marketing & PRThatRocks Presents: 13
  14. 14. How Often? •Facebook - 3 to 4 per day •Twitter - 8 to 10 per dayMichael Brandvold Marketing & PRThatRocks Presents: 14
  15. 15. Automate • Post short excerpt on Facebook wall and page • Update Twitter feed • Update Linkedin status • Update MySpace status • Repost old posts to Twitter Facebook is consistently the number one traffic source for my website, followed by Twitter.Michael Brandvold Marketing & PRThatRocks Presents: 15
  16. 16. Thank You! Twitter @michaelsb Facebook www.facebook.com/michaelbrandvoldmarketing Web www.MichaelBrandvold.com Email me@mikebrandvold.com Twitter @prthatrocks Facebook www.facebook.com/prthatrocks Web www.PRThatRocks.com Email chris@prthatrocks.comMichael Brandvold Marketing & PRThatRocks Presents: 16

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