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Avoid a Crisis: How to be Safe, Sensible and Professional Online

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Workshop Presentation to the Single Ply Roofing Association SPRA Conference 2018 on 20 June 2018.

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Avoid a Crisis: How to be Safe, Sensible and Professional Online

  1. 1. Red Rush by San Diego Shooter Avoid a CRISIS: how to be safe, sensible and professional online Su Butcher Justpractising.com Using Social Media Professionally
  2. 2. View these slides: eelsej_ View these slides here: bit.ly/SPRAsubutcher
  3. 3. Answering Questions with Sli.do • Visit sli.do • Enter the event code XXXXX • Choose Polls
  4. 4. Put your hand up if… Paul Walker
  5. 5. Social Media conversationprism.com/
  6. 6. The Top 10
  7. 7. Impacts • Marketing • PR • Customer Service • Brand Perception • Stakeholder Engagement • Internal Communications • Learning • Collaboration • Recruitment & Retention
  8. 8. creativecommoners People make Social Media work
  9. 9. Safe Sensible Professional Online …how to be mattimattila
  10. 10. Don’t Lie, Don’t Pry Don’t Cheat, Can’t Delete Don’t Steal, Don’t Reveal Source: Farris Timimi, Mayo Clinic mattimattila
  11. 11. Don’t Lie Tambako
  12. 12. Snopes.com https://www.snopes.com/fact-check/1998-trump-people-quote/
  13. 13. Be Yourself Adam Greenfield
  14. 14. Q1: A company offers to identify the IP addresses of everyone who visits your website, for a small fee. Do you accept? 1.No - they will contact us 2.No - it’s illegal 3.Yes - it’s useful to know 4.Yes - our sales team can ring them.
  15. 15. We have an email address we have specifically set up to blacklist cold callers” “ Caine, Architectural Designer
  16. 16. Don’t Pry Arranging Matches
  17. 17. Protect Your Privacy dmelchordiaz
  18. 18. Facebook Privacy http://www.marketme.co.uk/adjusting-your-facebook- 1. Friends 2. General Settings 3. Personal Information 4. Content/Updates https://www.facebook.com/privacy/
  19. 19. 1. Friends • Limit your Friends • Hide your Friends
  20. 20. 2. General Settings Beginners: Facebook.com/about/basics More detail: Facebook.com/privacy
  21. 21. General Settings • Only Friends can see your stuff • Who can send you friend requests? • Who can contact you by • Email address • Phone number • Google
  22. 22. Timeline and Tagging • Only Friends can post on your Timeline • Turn on reviewing of Tagging
  23. 23. 3. Personal Information • Don’t share what you don’t want public
  24. 24. 4. Content Updates
  25. 25. Activity Log
  26. 26. Make all past posts ‘Friends Only’
  27. 27. Privacy Settings • Facebook Facebook.com/about/basics Facebook.com/privacy • Twitter bit.ly/TwitterPrivacy • Linkedin bit.ly/LinkedinPrivacy
  28. 28. Don’t Cheat deathtogutenberg
  29. 29. Watch out for Cheats • Spam • Trolls • Phishing excitingsounds
  30. 30. gjulian Spam http://codex.wordpress.org/Comment_Spam
  31. 31. buurli_burri Trolls bit.ly/DontFeedTrolls
  32. 32. Phishing excitingsounds bit.ly/TwitterPhishing2
  33. 33. Q2: You wake up to the news that a building you worked on is on fire and people are trapped. Do you… 1. Go back to sleep – it can wait until morning. 2. Ring your webmaster to take down the case study pages. 3. Issue a holding statement on your website and social channels.
  34. 34. bensutherland
  35. 35. Can’t… Daniel Weir
  36. 36. Don’t Ostrich
  37. 37. USAF Triage
  38. 38. Think Twice, Act Once Terrance DC
  39. 39. Q3: You’re writing an article about the use of Single Ply membrane and need some illustrations. Do you… 1. Use photographs you’ve taken yourself of projects and your own drawings 2. Go to a manufacturer’s website and use their images 3. Go on Google Image Search and use them.
  40. 40. Don’t Steal malloreigh
  41. 41. Copyright Good Practice gaelx NB: Not Legal Advice!
  42. 42. Make your own stuff Solarpowerrocks.com
  43. 43. Site Photographs Paul WilkinsonPaul Wilkinson
  44. 44. Use other people’s material? • Find the originator • Read site information • Ask for permission • Follow instructions gaelx
  45. 45. creativecommoners Creative Commons Flickr.com
  46. 46. Be Trustworthy onathan
  47. 47. Don’t Reveal Tim Ellis
  48. 48. Keep Secrets
  49. 49. Everything you write on social media is visible
  50. 50. LastPass.com
  51. 51. Don’t be Daunted Coast Gorad Boat by Mike Baird
  52. 52. Windows
  53. 53. Be Yourself Protect your Privacy Look out for Cheats Think Twice Be Trustworthy Keep Secrets Source: Farris Timimi, Mayo Clinic mattimattila
  54. 54. Red Rush by San Diego Shooter QUESTIONS? Su Butcher Justpractising.com Using Social Media Professionally • Don’t Lie: Be Yourself • Don’t Pry: Protect your Privacy • Don’t Cheat: Look out for Cheats • Can’t Delete: Think Twice • Don’t Steal: Be Trustworthy • Don’t Reveal: Keep Secrets View these slides here: bit.ly/SPRAsubutcher

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