Building Your Personal Brand on Social Media

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Tips, tricks and tools to help journalists build a higher profile online using social media tools.

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  • Stand out in the crowd of your newsroom and the industry at large It's competitive out there
  • Who's on the first page?  Is it work related? Anyone find anything embarassing?
  • credit when it is due, to readers or the competition admit when you're wrong Explain why you do what you do explain any biases openly
  • looking for sources who.... I ned someone with a background in.... to help with ... (ben's example of a biochem question)
  • credit people publicly give thanks often for readers, do #FFs
  • Don't erase the evidence without acknowledging the mistake and correction people will forgive
  • Don't get defensive Don't give in and answer trolls Trolls: Have no specific complaint Try to avoid an extended back-and-forth  don’t get into embarrassing Twitter arguments.  Once it seems to be approaching a point of no end, take the conversation offline.
  • In timing, in content and tone
  • Rt others,  ask your followers a question start a conversation share what you're reading dispel rumors be yourself! 
  • How many are on Twitter? How many actually use it?
  • Write updates and stories there Consider Fb a showcase for your social talents
  • Rises up in Google searches Photo with google searches on your name Link up your other accounts stories Say where you've lived, give professional background
  • Friend lists = circles updates with multimedia can tag other users shared info tends to lean toward tech and social media open to the public now
  • Useful for some beats as a source connector Helpful when you or your contacts are seeking work Frequently get recruiter emails
  • Like a fancy webpage with no HTML needed Customized URL Image-centric Used in AOL sites
  • Email signatures – list your blog, site page, social accounts Business cards Get listed at Muckrack.com
  • Let's do this on our own Can eliminate results with -yoursiteurl.com maybe also set alerts on beat names names of your primary competitors
  • Building Your Personal Brand on Social Media

    1. 1. Building Your Personal Brand on Social Media Mandy Jenkins, @mjenkins New Jersey NewsTrain
    2. 2. Why brand yourself?
    3. 3. ...or make one. Find your niche...
    4. 4. Where Do You Show Up?
    5. 5. More Than Just Bylines Building a social presence online
    6. 6. The Basics <ul><ul><li>Use your real name and photo on social profiles </li></ul></ul><ul><ul><li>Do not expect to live anonymously </li></ul></ul><ul><ul><li>Decide how much of you will be out there </li></ul></ul><ul><ul><li>These are not one-way channels, so pace yourself </li></ul></ul>
    7. 7. 8 Simple Rules of Social Journalists <ul><li>1. Respond to replies, comments and questions (especially questions) everywhere </li></ul>
    8. 8. 8 Simple Rules of Social Journalists <ul><li>1. Respond to replies, comments and questions (especially questions) everywhere </li></ul><ul><li>2. Be transparent in all you do </li></ul>
    9. 9. 8 Simple Rules of Social Journalists <ul><li>1. Respond to replies, comments and questions (especially questions) everywhere </li></ul><ul><li>2. Be transparent in all you do </li></ul><ul><li>3. Ask for help when you need it </li></ul>
    10. 10. 8 Simple Rules of Social Journalists <ul><li>1. Respond to replies, comments and questions (especially questions) everywhere </li></ul><ul><li>2. Be transparent in all you do </li></ul><ul><li>3. Ask for help when you need it </li></ul><ul><li>4. Be thankful </li></ul>
    11. 11. 8 Simple Rules of Social Journalists <ul><li>5. Make corrections quickly and publicly </li></ul>
    12. 12. 8 Simple Rules of Social Journalists <ul><li>5. Make corrections quickly and publicly </li></ul><ul><li>6. Address criticism without spats  </li></ul>
    13. 13. 8 Simple Rules of Social Journalists <ul><li>5. Make corrections quickly and publicly </li></ul><ul><li>6. Address criticism without spats  </li></ul><ul><li>7. Be consistent </li></ul>
    14. 14. 8 Simple Rules of Social Journalists <ul><li>5. Make corrections quickly and publicly </li></ul><ul><li>6. Address criticism without spats  </li></ul><ul><li>7. Be consistent </li></ul><ul><li>8. Don't just push your content  out </li></ul>
    15. 15. Twitter for Journalists  
    16. 16. Not just what you had for breakfast... <ul><ul><li>Drive traffic to your content </li></ul></ul><ul><ul><li>Monitor the people you cover </li></ul></ul><ul><ul><li>Crowdsource stories by asking for info </li></ul></ul><ul><ul><li>Quickly find witnesses, info </li></ul></ul><ul><ul><li>Live report from the scene of a news event </li></ul></ul><ul><ul><li>Share what you're reading </li></ul></ul>
    17. 17. Being good on Twitter is easy <ul><ul><li>Be useful </li></ul></ul><ul><ul><li>Be informative </li></ul></ul><ul><ul><li>Be engaging </li></ul></ul>
    18. 18. Powered by followers You follow They follow
    19. 19. Who you should follow <ul><ul><li>Your competitors (bloggers too) </li></ul></ul><ul><ul><li>People in your field of interest/beat </li></ul></ul><ul><ul><li>Popular people in your local Twittersphere </li></ul></ul><ul><ul><li>Those who reply to you </li></ul></ul><ul><ul><li>Those who re-tweet, share your links </li></ul></ul>
    20. 20. Finding who to follow <ul><ul><li>By subject/location: Twellow.com , Wefollow.com </li></ul></ul><ul><ul><li>Muckrack.com (for finding journalists) </li></ul></ul><ul><ul><li>Look at others’ follows/followers </li></ul></ul><ul><ul><li>Spy on Twitter lists </li></ul></ul><ul><ul><li>Listorious.com </li></ul></ul>
    21. 21. Basic etiquette <ul><ul><li>ALWAYS shorten long links </li></ul></ul><ul><ul><li>Say what the link is </li></ul></ul><ul><ul><li>Re-tweet, don’t re-write </li></ul></ul><ul><ul><li>Don’t tweet like a robot </li></ul></ul>
    22. 22. Got Tweeter's Block? <ul><ul><li>Ask for info/feedback from followers </li></ul></ul><ul><ul><li>Re-tweet tweets you like </li></ul></ul><ul><ul><li>Tweet what you’re reading </li></ul></ul><ul><ul><li>Jump in on other conversations </li></ul></ul>
    23. 23. Facebook Beyond 'Just Friends'
    24. 24. Profiles vs Pages <ul><li>One account for everything </li></ul><ul><li>Targeting updates to friend lists </li></ul><ul><li>Subscriber-only option for non-friends </li></ul><ul><li>No analytics </li></ul><ul><li>Totally separate accounts </li></ul><ul><li>Excellent analytics </li></ul><ul><li>No ability to send Messages </li></ul><ul><li>Might feel weird </li></ul>
    25. 25. Following Without Friending  <ul><ul><li>Debuted mid-September </li></ul></ul><ul><ul><li>Share with people who aren't friends </li></ul></ul><ul><ul><li>Follow updates of those you aren't connected to </li></ul></ul>
    26. 26. Optimizing your profile/page <ul><ul><li>Publicly identify yourself, where you work and what you do </li></ul></ul><ul><ul><li>Be easy to find, set up a vanity url at facebook.com/username </li></ul></ul><ul><ul><li>Tweak all privacy settings to your liking </li></ul></ul>
    27. 27. Target updates
    28. 28. Public Updates <ul><ul><li>Crowdsource your stories </li></ul></ul><ul><ul><li>Share behind the scenes photos and insights with readers </li></ul></ul><ul><ul><li>Ask questions/solicit feedback </li></ul></ul><ul><ul><li>Post your stories and those you're reading to generate discussion </li></ul></ul><ul><li>Be yourself! </li></ul>
    29. 29. So many profiles,  so little time Other options to consider  (but you don't have to do them all)
    30. 30. Google Profiles <ul><li>If you have a Gmail account, you have a profile. Make it sparkle. </li></ul>
    31. 31. Google+ <ul><li>Much of the functionality of Facebook profiles </li></ul><ul><li>  </li></ul><ul><li>Hangouts: Live video chats with groups, can be public or private </li></ul>
    32. 32. LinkedIn <ul><li>Only professional contacts  </li></ul><ul><li>Stand-in for a resume online </li></ul>
    33. 33. About.Me
    34. 34. Social Bookmarking <ul><li>Share your research, what you're reading </li></ul><ul><li>Save links to read later </li></ul><ul><li>Tools to try: </li></ul><ul><ul><li>Diigo </li></ul></ul><ul><ul><li>Delicious </li></ul></ul><ul><ul><li>Google reader </li></ul></ul><ul><ul><li>Furl </li></ul></ul><ul><ul><li>Twitter/Facebook/G+ </li></ul></ul>
    35. 35. Quora: Q&A for Experts
    36. 36. More! <ul><ul><li>Start your own website or blog </li></ul></ul><ul><ul><li>Participate in forums and email groups on your subject of interest </li></ul></ul><ul><ul><li>Interact in the comments on your site - and those of others discussing your work. </li></ul></ul><ul><ul><li>Attend or hold meetups and events </li></ul></ul>
    37. 37. Promote Your Profiles
    38. 38. Google Alerts Know what's out there - and respond
    39. 39. Set up your alerts <ul><li>google.com/alerts </li></ul><ul><li>Eliminate results from your company site: </li></ul><ul><li>&quot;first last&quot; -yoursiteurl.com </li></ul>
    40. 40. Questions?
    41. 41. Mandy Jenkins Twitter: @mjenkins ZombieJournalism.com Find these slides at: slideshare.net/mandyjenkins

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