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The Tao of Twitter: An intro guide

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A beginner's guide to Twitter for businesses.

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The Tao of Twitter: An intro guide

  1.  
  2. So what is Twitter?
  3. Twitter lets you post brief items about your opinions or your life, shared with the world.
  4.  
  5. But more importantly…
  6. Twitter is a social network <ul><li>Follow people’s updates </li></ul><ul><li>They follow yours </li></ul><ul><li>Find new (and old) connections </li></ul>
  7.  
  8. It’s a nice halfway point <ul><li>Less personal than Facebook </li></ul><ul><li>More chatty than LinkedIn </li></ul>
  9. Twitter is not unique, but it is dominant.
  10. Similar sites <ul><li>Jaiku (owned by Google) </li></ul><ul><li>Plurk </li></ul><ul><li>Identi.ca </li></ul><ul><li>FriendFeed </li></ul>
  11. Twitter is crushing them.
  12. How is Twitter making money?
  13. It’s not.
  14. How Twitter might cash in: <ul><li>Sell advertising </li></ul><ul><li>Offer “pro” accounts with perks </li></ul><ul><li>Charge companies to use it </li></ul><ul><li>Just sell it and run to Mexico </li></ul>
  15. Why do people use Twitter?
  16. It keeps you connected with: <ul><li>Your community </li></ul><ul><li>Your industry </li></ul><ul><li>Your friends </li></ul><ul><li>Your world </li></ul>
  17. How do people use Twitter?
  18. Share updates on their lives
  19. Start conversations
  20. Find answers and advice
  21. Promote themselves
  22. How do businesses use Twitter?
  23. Twitter helps businesses: <ul><li>Raise awareness </li></ul><ul><li>Offer proactive customer service </li></ul><ul><li>Answer questions </li></ul><ul><li>Promote events, products, services </li></ul>
  24. Who’s on Twitter? <ul><li>Starbucks </li></ul><ul><li>Southwest Airlines </li></ul><ul><li>Dell </li></ul><ul><li>Zappos </li></ul><ul><li>Little Debbie </li></ul>
  25. Businesses should: <ul><li>Be conversational </li></ul><ul><li>Jump in the discussion </li></ul><ul><li>Pay attention </li></ul><ul><li>Pace themselves </li></ul>
  26. Businesses should: <ul><li>Reward their followers </li></ul><ul><li>Offer giveaways </li></ul><ul><li>Host local “Tweetups” </li></ul>
  27. Businesses should NOT: <ul><li>Be sales-oriented robots </li></ul><ul><li>Be repetitive and dull </li></ul><ul><li>Follow too many people at once </li></ul>
  28. Deciphering a few Twitter terms
  29. @ reply: A comment aimed at one user, but visible to the public.
  30. @ reply:
  31. DM: A direct message sent in private to another user.
  32. Retweeting: Sharing someone else’s post. Often abbreviated “RT.”
  33. Retweeting:
  34. Twitterati: The elite Twitter users with massive audiences.
  35. Who has the most followers on Twitter?
  36.  
  37. A few Twitter tools <ul><li>Twitter Search – Vital way to track comments </li></ul><ul><li>TweetLater – Schedule posts for future times/dates </li></ul><ul><li>Twilerts – Like Google Alerts for Twitter </li></ul>
  38. A few more Twitter tools <ul><li>TwitterFon – Twitter on the iPhone </li></ul><ul><li>TwitPic – Share photos on Twitter </li></ul><ul><li>Twiddeo – Share video clips </li></ul><ul><li>Twhirl, TweetDeck – Desktop tools that make Twitter easier to use </li></ul>
  39. Closing thoughts
  40. Thanks for your time. <ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>Twitter.com/griner </li></ul></ul><ul><ul><li>TheSocialPath.com </li></ul></ul>

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