POGASH to Intro Panel and give social media/contact info in next slide
EVERYONE: How do the panelists view the current media landscape? Positives, negatives?
IAN: How to use social media sites affectively – twitter, facebook, instagram, linkedin, snapchat, etc. Social media promotion for yourself Social media promotion for your bar For your company? For others?
CHARLOTTE What is a fb rant? do’s and don’t’s of fb ranting
Social media requirements for brands? Do you hire ambassadors, staff based on social media following? Posts (positive and negative, etc) Skill vs. popularity What can I do to attract more work from brands?
FOR ALL: If you say these things in public…
IAN/CHARLOTTE – What is the relative value of these things? Print Radio Various tv formats Video Reach of youtube videos, video shows? Charlotte?
POGASH More than just developing drinks - embodying the brand yet remaining neutral - does your scope of work include social media posts? TV spots? (can you guarantee this?): NO!, Radio, etc? - being a media spokesperson – fully knowledgeable about the brand so as to be go to expert - managing expectations - managing others who work for you and their social media/media escapades, etc.
IAN ROI, etc.
CHARLOTTE: - What are some types of these videos - How to you get them - How does it benefit you the bartender and a brand?
Say The Right Thing: Mastering New Media
Say The Right Thing:
Mastering New Media
Moderated by: Jonathan Pogash
Panelists: Charlotte Voisey, Ian McLaren,
Jonathan Pogash: @thecocktailguru
Charlotte Voisey: @charlottehdovoisey
Ian McLaren: @thebartrainer
Camper English: @alcademics
@bacardiusa, @dussecognac, @sapphireginusa,
@hendricksgin, @solernoliqueur, @glenfiddichwhisky
Powerpoint Is Available On:
5 Minute Topics
Each panelist will talk about a different topic
Questions held until the end
Warning bell rung at 3 minutes
Other panelists may quickly interject with a comment if
there is time left
1) How To Succeed In An
Interview With Print/Web
Camper’s Interview Tips
3)Repeat the question
4)Repeating yourself is fine
Listen for cues – “Would you
Watch the negatives –
complaints about customers,
Most won’t allow you to
But you can offer to check
them for accuracy
Know The Station Inside & Out
Know The Host Inside & Out
Know Your Audience
Should you mix real cocktails on the
Be prepared to take calls and be
The audience can’t see you if you
need to look up an answer