Twitter can make you a better reporter


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These are slides for a workshop for reporters on using Twitter, presented June 15, 2011, for the Pottstown Mercury.

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  • These are slides for a workshop I am doing for the Pottstown Mercury
  • I ’ll make the point that Twitter use needs to be part of an overall social media strategy. While Twitter may be the most valuable tool right now for breaking news, other tools are also valuable and you need to use them in breaking news. And your breaking news strategy needs to be part of an overall strategy that uses social media effectively.
  • We ’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
  • We ’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • The next several slides will illustrate points from my February case study of how @statesman used Twitter effectively in the story of the terrorist plane crash into the IRS building in Austin.
  • I ’ll use the next several slides in a discussion of how Bill Doskoch used Twitter on a more routine (and amusing) daily story.
  • I ’ll encourage questions during the webinar, but will also field them, time-permitting, at the end.
  • Twitter can make you a better reporter

    1. 1. @ stevebuttry [email_address] Pottstown Mercury June 15, 2011 a better reporter can make you
    2. 2. Resources to help journo tweeps <ul><li>“ Twitter tips for journalists” & a listing of Twitter resources for journos on my blog: </li></ul><ul><li>“ Breaking news” and “Twitter” categories on my blog </li></ul><ul><li>These slides (and other Twitter slideshows) at </li></ul><ul><li> </li></ul>
    3. 3. <ul><li>What ’s your social media strategy? </li></ul>
    4. 4. Why use Twitter? <ul><li>It can save you time </li></ul><ul><li>It extends your reach </li></ul><ul><li>It’s an engaging, conversational tool </li></ul><ul><li>It’s great for connecting with eyewitnesses </li></ul>
    5. 11. Before the big story breaks <ul><li>Follow lots of local people (NearbyTweets, replies, retweets, check followers) </li></ul><ul><li>Join local conversation </li></ul><ul><li>Master Twitter search (advanced) </li></ul><ul><li>Promote local #hashtag taxonomy (#okstorm) </li></ul><ul><li>Use Twitter routinely on your beat </li></ul>
    6. 12. Quakes, tornadoes, floods <ul><li>Indonesia </li></ul><ul><li>Twitter HQ </li></ul>
    7. 18. When the big story breaks <ul><li>Twitter Search (advanced) </li></ul><ul><li>Connect w/ witnesses </li></ul><ul><li>Crowdsource </li></ul><ul><li>Tweet early & often </li></ul><ul><li>Seek verification </li></ul><ul><li>Address rumors (say what you don ’t know) </li></ul><ul><li>Seek photos </li></ul><ul><li>Converse </li></ul><ul><li>Answer questions </li></ul><ul><li>Thank contributors </li></ul><ul><li>Promote fresh content </li></ul><ul><li>Link to new reports (even competitors ’) </li></ul><ul><li>Be human (fun where appropriate) </li></ul>
    8. 19. @statesman case study
    9. 20. Crowdsource
    10. 21. Crowdsource
    11. 22. Say what you don ’t know
    12. 23. Converse w/ public
    13. 24. Link to fresh content
    14. 25. Link to fresh content
    15. 26. Routine beat coverage <ul><li>Follow officials & agencies on beat </li></ul><ul><li>Twitter Search (advanced) </li></ul><ul><li>Hashtags (regular & spontaneous) </li></ul><ul><li>Lists (Twitter, TweetDeck, HootSuite) </li></ul><ul><li>Breaking news </li></ul><ul><li>Crowdsourcing </li></ul><ul><li>Liveblog (feeding in tweets) </li></ul>
    16. 27. Sports coverage <ul><li>Follow athletes, coaches, teams, bloggers </li></ul><ul><li>Find and follow fans </li></ul><ul><li>Follow, promote hashtags </li></ul><ul><li>Crowdsource questions for interviews </li></ul><ul><li>Liveblog games, feeding in tweets </li></ul><ul><li>Feed tweets into stories </li></ul>
    17. 28. People to follow <ul><li>Look for sources (find people) </li></ul><ul><li>Ask sources </li></ul><ul><li>Journalists in other communities </li></ul><ul><li>When someone follows you, check out to see whether you should follow back </li></ul><ul><li>When you follow someone, check whom they follow </li></ul><ul><li>Tweeps mentioned in interesting tweets </li></ul>
    18. 35. Ethical considerations <ul><li>How do you identify yourself? </li></ul><ul><li>Ask skeptical questions </li></ul><ul><li>Seek verification </li></ul><ul><li>Ask question, don ’t repeat rumor </li></ul><ul><li>Correct quickly </li></ul>
    19. 37. Questions? <ul><li>Ask questions now or by email ( [email_address] ) or </li></ul><ul><li>DM (@stevebuttry) </li></ul>