The document outlines 5 reasons why videos are effective for internet marketing. It notes that videos can capture attention within 7 seconds where other formats fail. Videos are replacing long sales copies as people prefer to scroll straight to costs. Videos are more widely shared, can demonstrate products better than words, convey emotion stronger, involve audiences, and are more memorable than other formats. The document promises to later explain each of the 5 reasons for videos' success in more detail.

1. Reason with Video
• Five reasons why to USE Video

2. • There are so many things that
you can get out of a video that
just isn’t possible in a page of
sales copy or an image.

3. • Internet Marketing direct response
experts say that it takes about
seven seconds on average to
capture someone’s attention
before their attention drifts and
they leave your website.

4. This has traditionally been done by a
Massive Bold, Red Headline which
extended down, ending with an “Add
To Cart” or “Buy Now” button at the
bottom.

5. Let’s Be Honest. Who Actually Reads All
That Any Way?
You know just as well as I do that we
prefer to scroll down to the very bottom
to see how much the actual thing
costs, whatever it may be.

6. • There has been an increasing trend where
marketers are replacing that long copy
simply with a video and link or a form they
have to fill in for more information.
• It’s faster, more effective and frankly, it’s
more fun as well.

7. 5 Reasons Why Videos Are So Successful
1. People tend to share videos around.
2. Videos can demonstrate and prove things to people.
3. Videos can convey emotion better than words can.
4. You can involve your target audience in videos.
5. Videos are more memorable.

8. Each of these five points will be
explained in greater detail later.
Just keep them in mind as you’re going
through this course.