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Video Moves Audiences
- 2. VIDEO MOVES AUDIENCES Thailand Video Forum 2 December 2015 Brought to you by Brightcove
- 3. ©2015 Brightcove Inc3 | CREATE
- 4. ©2015 Brightcove Inc4 | INTERACT
- 5. ©2015 Brightcove Inc5 | DISTRIBUTE
- 6. INDUSTRY LEADER IN ANY METRIC YOU WANT ©2015 Brightcove Inc6 | 1.45,770 IN MORE THAN 75 COUNTRIES $125m IN 2014
- 7. POWERING LEADING MEDIA PUBLISHERS ALL OVER THE WORLD ©2015 Brightcove Inc7 |
- 8. AGENDA ©2015 Brightcove Inc8 | Brought to you by Brightcove 1135 – 1200 Video Moves Audiences Pavel Rebrov Brightcove 1200 – 1220 Case Study: Coconuts Media Praj Tah Kiatpongsan Coconuts Media 1220 – 1230 GoPro Hero Giveaway 1230 – 1400 Networking Lunch
- 9. VIDEO MOVES AUDIENCES Pavel Rebrov, Technical Consultant, Brightcove
- 10. We are hard wired for moving images and sound People remember … ©2015 Brightcove Inc10 | 20% of what they hear
- 11. People remember … ©2015 Brightcove Inc11 | We are hard wired for moving images and sound 30% of what they see
- 12. People remember … ©2015 Brightcove Inc12 | We are hard wired for moving images and sound 70% of what they see and hear
- 13. ©2015 Brightcove Inc13 |
- 14. ©2015 Brightcove Inc14 | CONTENT ENGAGEMENT REACH
- 15. ©2015 Brightcove Inc15 | CONTENT ENGAGEMENT REACH
- 16. ©2015 Brightcove Inc16 | SNACKABLE CONTENT ON THE GO
- 17. ©2015 Brightcove Inc.©2015 Brightcove Inc..17 | ONLINE VIDEO CHANNELS LEAN BACK 2.0
- 18. ©2015 Brightcove Inc.18 | LIVE CONTENT DIRECT TO VIEWER
- 19. ©2015 Brightcove Inc19 | SPONSORED CONTENT CONTENT FOR BRANDS
- 20. ©2015 Brightcove Inc20 | CONTENT ENGAGEMENT REACH
- 25. CUE POINT FUNCTIONALITY Start screen End screen Custom video player ©2015 Brightcove Inc25 |
- 26. CUSTOM ENDSCREENS Custom video player End screens Share screen ©2015 Brightcove Inc26 |
- 27. ©2015 Brightcove Inc27 | CONTENT ENGAGEMENT REACH
- 28. Non-Linear TV: Explosion of Services 28 | Broadcasters Pay TV OTT from Broadcasters & Pay TV FTA on HbbTV Sports Licensees Online Channel DTC model) Content Programmers Content Aggregators ©2015 Brightcove Inc..
- 29. Of those who spend time on their mobile, 30-40% will watch a video ©2015 Brightcove Inc29 | 30% 62% 43% 57% 70% 75% 40% 54% 57% 58% 64% 64% 0% 10% 20% 30% 40% 50% 60% 70% 80% Watching videos or movies Getting news alerts Reading Playing games While watching TV Social Networking Activities Performed at Least Once Each Day Tablet Smartphone Source: ExactTarget
- 30. Types of TV/Video Consumption of Mobile Phones (‘000) Source from comScore: MobiLens 3 month Average January 2015 Shift in Viewing ©2015 Brightcove Inc.30 | 35,157 54,056 36,967 44,225 73,255 41,515 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 Paid TV / Video Web-based Videos Live / On-demand TV 22% Paid TV/Video 15% Web-based Video 12% Live On-Demand TV 2015 2014
- 31. ©2015 Brightcove Inc.31 | Shift in Viewing 44% 50% 58% 15% 17% 17% 41% 33% 24% Q1 2014 Q3 2014 Q1 2015 PC Mobile OTT Source from Hulu Internet 2015: The Shift to the Living Room Continues
- 32. Facebook’s algorithm heavily favours video % of posts that reach an audience on average … when shared ©2015 Brightcove Inc32 | 4% 14% 35% TEXT-based PICS VIDS
- 33. 2.65 2.90 3.12 3.19 3.43 3.49 3.69 4.06 5.50 6.25 - 1.00 2.00 3.00 4.00 5.00 6.00 7.00 Daily Mail Yahoo Breitbart BBC The New York Times NBC The Guardian Fox News The Huffington Post Buzzfeed Millions Top 10 Publishers on Facebook – # of shares “A year or two from now, we think Facebook will mostly be video .. ” Ted Zagat, Head of Ad Product, Facebook ©2015 Brightcove Inc33 | Source: Newswhip, The Biggest Facebook Publishers of September 2015 Breakdown of all traffic for the site: 27% Facebook native video 23% Direct to the site or apps 21% Snapchat content views 14% YouTube views 6% Facebook traffic to the site 4% Images on Facebook 3% Other distributed platforms 2% Google search to the site
- 34. ©2015 Brightcove Inc34 |
- 35. AVOD across multi-devices and platforms: Network Ten Enables a Seamless Viewing Experience “We are dedicated to providing high quality entertainment anywhere, anytime. Thanks to Brightcove Once, delivering ad- supported content on platforms like Apple TV and Sony Bravia is a simple process.” Rebekah Horne, Chief Digital Officer, Network Ten ©2015 Brightcove Inc.35 |
- 36. SVOD: Unlimited Streaming of Videos Across Multi-Devices and Multi-Platforms ©2015 Brightcove Inc.36 |
- 37. SVOD: Flexible Bundles to Suit Every Consumer Need on Any Device ©2015 Brightcove Inc.37 |
- 38. ©2015 Brightcove Inc38 | CONTENT ENGAGEMENT REACH
- 39. THANK YOU