10 Things To Do Before Emailing Your Sales Deck To A Potential ClientDeck Rooster
It's quite disheartening to see how so many sales people and entrepreneurs continue to send across their sales pitch deck over email when a potential clients says "Please email me that presentation" - without realising how doing so could affect the progress of the deal.
A presentation to be emailed has to be a version, but a very different presentation from the sales pitch deck.
Check out this presentation to understand why doing so is important and also how to do so in 10 easy steps.
With a wave of event cancelations and the switch to working remotely, it's time to adapt.
Giving a presentation can be a challenge, doing it online in a webinar can be even harder. There is a big difference between presenting face and online and for many presenters, this might be the first time to find out.
We are sharing the experience from designing webinar presentations for clients, as well as some expert delivery advice from Professional Speaker Peter Merrett to help you create and deliver a successful webinar.
Incorporating photos and videos into your PowerPoint decks can greatly enhance a presentation. Learn how illustrating concepts with meaningful imagery can make your presentation great.
Learn more: http://www.lynda.com/Photography-training-tutorials/70-0.html
Excellent virtual presentations are based on a clear understanding of purpose, environment and audience, including multicultural audiences. They are designed to be logically sound, to present messages clearly and to deliver with impact.
This TMA World presentation will explain best practices in preparing and delivering memorable virtual presentations, ensuring your message is heard and understood.
10 Things To Do Before Emailing Your Sales Deck To A Potential ClientDeck Rooster
It's quite disheartening to see how so many sales people and entrepreneurs continue to send across their sales pitch deck over email when a potential clients says "Please email me that presentation" - without realising how doing so could affect the progress of the deal.
A presentation to be emailed has to be a version, but a very different presentation from the sales pitch deck.
Check out this presentation to understand why doing so is important and also how to do so in 10 easy steps.
With a wave of event cancelations and the switch to working remotely, it's time to adapt.
Giving a presentation can be a challenge, doing it online in a webinar can be even harder. There is a big difference between presenting face and online and for many presenters, this might be the first time to find out.
We are sharing the experience from designing webinar presentations for clients, as well as some expert delivery advice from Professional Speaker Peter Merrett to help you create and deliver a successful webinar.
Incorporating photos and videos into your PowerPoint decks can greatly enhance a presentation. Learn how illustrating concepts with meaningful imagery can make your presentation great.
Learn more: http://www.lynda.com/Photography-training-tutorials/70-0.html
Excellent virtual presentations are based on a clear understanding of purpose, environment and audience, including multicultural audiences. They are designed to be logically sound, to present messages clearly and to deliver with impact.
This TMA World presentation will explain best practices in preparing and delivering memorable virtual presentations, ensuring your message is heard and understood.
Kori Miller offers the benefits of hosting a live podcast via a ready-made platform like Blog Talk Radio or Spreaker. She offers insights from her experiences, including how to handle sound, equipment, MIA guest issues.
The What, Why & How of the Minimum Viable Product (MVP)Matter Solutions
Presented at the Essential Design event at the State Library of Queensland in Brisbane Australia on 22nd of September 2013
http://www.southbank.qm.qld.gov.au/Events+and+Exhibitions/Events/2013/09/Essential+Design+The+Essentials
Video Sandwich - How Real Estate Agents Can Use Video Without Being In it!Phil Caulfield
We are going to share
Video marketing basics
How to become the local celebrity
How to start the day of the class
How to use the equipment you already have
Why this works so well
Why not doing it is costing you millions
Why you have no competition (Really)
If you are looking to close 1, 2 or even 3 more deals a
month, this class is for you.
Nonprofits have been utilizing video as a communication tool for decades to tell visual stories. With the explosion of social media and advances in technology, organizations today are strengthening their online content strategies, and video seems to be everywhere. But just because you can post something instantly on YouTube, Twitter or other sites, doesn’t mean you should. Best practices and providing a quality product are even more important as your audience grows. This class will show you what can be done to present your organization in 90 seconds or less as a way to increase:
•Fundraising/Friend-Raising
•Event Attendance
•Brand Awareness
In keeping with the “shoestring” theme, you will learn about do-it-yourself approaches that will clarify what you can tackle on your own and what belongs in the hands of professionals.
Getting your videos found, watched and shared takes more than hitting the publish button! If you've made the investment to produce a video, spend 30 minutes to learn best practices that will help you launch and promote your videos to maximize exposure.
We'll cover video best practices for optimizing, publishing and repurposing. In this free 30-minute online training, you will learn:
Basic video SEO best practices
When and why to use captions, text overlays and calls to action
Video hosting considerations
How to supercharge your video reach
Tricks to reuse, repurpose, and recycle to stretch your video budget!
If you have ever seen our PTZOptics Live show you know that we live stream every Wednesday at 2PM EST 11AM PST. Our live show integrates multiple cameras, microphones, video production software and video communication solutions. Perhaps the most popular and asked about technology integration used on the PTZOptics live show is our integration with video production software (vMix and Wirecast primarily) and video communications software (Zoom).
This combination of technologies can easily be adapted for anything from a marketing video, to a podcast with video, and now a new trend which is virtual events. Our Chief Streaming Officer, Paul Richards, has recently published a book called The Virtual Ticket which is now available for free here. Using his research, Richards has put together a detailed quick start guide available below called "How to host engaging virtual events" along with this short blog post.
Sure-fire ways to move toward self-employment, quit your job and live happily ever after.
Video of most of this presentation:
http://www.ustream.tv/recorded/961379
Profitable Video Content Marketing - http://samurai.successfulleadsystem.com/
Read the Full Article here - http://www.goodbuddy.co/profitable-video-content-marketing/
Kori Miller offers the benefits of hosting a live podcast via a ready-made platform like Blog Talk Radio or Spreaker. She offers insights from her experiences, including how to handle sound, equipment, MIA guest issues.
The What, Why & How of the Minimum Viable Product (MVP)Matter Solutions
Presented at the Essential Design event at the State Library of Queensland in Brisbane Australia on 22nd of September 2013
http://www.southbank.qm.qld.gov.au/Events+and+Exhibitions/Events/2013/09/Essential+Design+The+Essentials
Video Sandwich - How Real Estate Agents Can Use Video Without Being In it!Phil Caulfield
We are going to share
Video marketing basics
How to become the local celebrity
How to start the day of the class
How to use the equipment you already have
Why this works so well
Why not doing it is costing you millions
Why you have no competition (Really)
If you are looking to close 1, 2 or even 3 more deals a
month, this class is for you.
Nonprofits have been utilizing video as a communication tool for decades to tell visual stories. With the explosion of social media and advances in technology, organizations today are strengthening their online content strategies, and video seems to be everywhere. But just because you can post something instantly on YouTube, Twitter or other sites, doesn’t mean you should. Best practices and providing a quality product are even more important as your audience grows. This class will show you what can be done to present your organization in 90 seconds or less as a way to increase:
•Fundraising/Friend-Raising
•Event Attendance
•Brand Awareness
In keeping with the “shoestring” theme, you will learn about do-it-yourself approaches that will clarify what you can tackle on your own and what belongs in the hands of professionals.
Getting your videos found, watched and shared takes more than hitting the publish button! If you've made the investment to produce a video, spend 30 minutes to learn best practices that will help you launch and promote your videos to maximize exposure.
We'll cover video best practices for optimizing, publishing and repurposing. In this free 30-minute online training, you will learn:
Basic video SEO best practices
When and why to use captions, text overlays and calls to action
Video hosting considerations
How to supercharge your video reach
Tricks to reuse, repurpose, and recycle to stretch your video budget!
If you have ever seen our PTZOptics Live show you know that we live stream every Wednesday at 2PM EST 11AM PST. Our live show integrates multiple cameras, microphones, video production software and video communication solutions. Perhaps the most popular and asked about technology integration used on the PTZOptics live show is our integration with video production software (vMix and Wirecast primarily) and video communications software (Zoom).
This combination of technologies can easily be adapted for anything from a marketing video, to a podcast with video, and now a new trend which is virtual events. Our Chief Streaming Officer, Paul Richards, has recently published a book called The Virtual Ticket which is now available for free here. Using his research, Richards has put together a detailed quick start guide available below called "How to host engaging virtual events" along with this short blog post.
Sure-fire ways to move toward self-employment, quit your job and live happily ever after.
Video of most of this presentation:
http://www.ustream.tv/recorded/961379
Profitable Video Content Marketing - http://samurai.successfulleadsystem.com/
Read the Full Article here - http://www.goodbuddy.co/profitable-video-content-marketing/
Nowadays, Social Media is offering us a HUGE Opportunity: Imagine getting in front of a TARGETED audience for just a couple of cents per view? Insane, Right!
And guess what? This price is going to be 5x to 10x more expensive in a couple of years. Start Now, or you won't regret it! Today, whatever the business you’re in, you can reach your target audience for less than $5/day...
Indeed, what makes somebody famous? Seeing them all the time. Repetition is key.
Be everywhere.
Don’t use limited belief to not take action.
Don’t need an expensive equipment.
Don’t need to be an actor to get in front of the camera.
Don’t find excuses.
Learn how to create effective Videos that will get you RESULTS NOW!
Creating a Promo Video using Your iPad and Editing with iMovie for iPadNew Tricks
How to create a promo video for your website using your iPad and editing the footage with iMovie for iPad. This technique can be used to promote your business or a product. It is an easy way to get the job done for you or your clients.
Social Media Marketing for Small Business:Class four- YouTube & LinkedIn (Upd...Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series, you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start-Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class explore how YouTube and LinkedIn work, successful ideas from other businesses who are winning it, and tools to save you time and money. Connecting the dots from social media to sales!
Handouts: http://Bloggerithm.com/social-media-and-online-marketing
https://www.linkedin.com/in/mollyokane
How to use your Home Video Camera to Film Nonprofit Testimonials4Good.org
In this 1 hour webinar, attendees will learn to harness the untapped capabilities of today's smartphones and home video cameras. We will concentrate on one of the simplest, yet most effective forms of video communication - testimonials. By the end of this workshop, you'll know how to set up a video shoot; the three most important types of shots for web video; ways to relax an interviewee to get their best on-camera testimony; and an introduction to putting your video on YouTube and linking to it from your nonprofit website.
Speaker Recording Tips For Virtual DevOps Enterprise (And Why We're Pre-Recor...Gene Kim
In this presentation, I describe why we've decided to pre-record our talks for DevOps Enterprise Summit, and some of the top lessons learned for any speaker who needs to record their presentations.
I cover microphones, standing up, elevating your camera, adjusting your lighting, picking a good background, and record!
To learn more about the awesome DevOps Enterprise Summit programming here: https://itrevolution.com/london-virtual-what-to-expect/
Are you ready to have your video efforts transform your email list into a powerhouse? Video can do a lot of things for your business, but one major boon is kicking your email list into complete overdrive.
If you are ready for ultimate success in video marketing, tune into “Building a Massive Email List With Video” with Wistia’s very own customer champion Jordan Munson and SEMrush’s inbound marketing strategist and webinar host Paul Klebanov.
Together they will bring forth the strategies you need to start transforming yourself into the ultimate video list-building ninja.
In this webinar, you will uncover:
How to fuel your videos with viewers who are hungry for your content.
Wistia's very own insider strategies used to grow its audience by a huge margin in the last two years.
Secret 60 second sales hook formula used to skyrocket your visitors conversion rates.
Strategies you can implement today to put your video on steroids and virtually guarantee that your efforts working overtime for your and your business so you don't have to.
And much more, including how to get your video to nurture your leads completely on autopilot.
Video Marketing Machine: How to Crank Out Great Video - Even If You Hate Bein...Lou Bortone
Wouldn't it be awesome to put out one great-looking, lead-generating video EVERY WEEK!? Well, I figured out a system that shows you how… in less than 7 hours a month. You can do all your videos one day a month and never think about them again until the next month.
It's not hard to do and can be done faster than most other lead generating strategies- if you know the secrets on how. It's all revealed in this PDF.
The Art of Making Engaging and Effective Learning VideosAggregage
In this webinar, Joseph Suarez will break down the craft, the art, and the science, of video production and reveal how to leverage the production process to create engaging learning videos of all types and sizes.
Similar to Timwashercmw2014ss 140910140315-phpapp02 (20)
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
4. “Create moments of inspiration that
send people on a journey”
-- Andrew Davis
5.
6. “The main evolutionary significance of humor is that it
gets us from the closed mode to the open mode quicker
than anything else. I think we all know that laughter
brings relaxation and humor makes us playful, yet how
many times have important discussions been held where
really original and creative ideas were desperately
needed to solve important problems, but where humor
was taboo because the subject being discussed was ‘so
serious’.”
-- John Cleese
https://vimeo.com/89936101
8. “When you're in the open mode,
nothing will stop you so effectively as
the fear of making a mistake.”
-- John Cleese
9. To encourage creativity, PBS Digital Studios added
a ‘failure quota’ to employees’ performance
evaluations. And the results:
#1 TV network website
#1 kids video site
15 YouTube series
7 Webbies
Views/Mo: 2M to 225M
11. “Collaboration”
• Caveat: Nobody gets fired for saying “No”
• Keep the committee small
• Build 1:1 relationships. Use coffee.
• Find a champion
• Learn how your “partner” is measured on
success, and help. Be genuine.
13. The Power of Humor
• Making someone laugh is the most intimate
connection you can make in a business context
• Humor based on customer pain points demonstrates
empathy
• Being playful (and not always so serious) is an
endearing and charming quality. It shows
authenticity.
• Laughter is a wonderful gift to give your audience
19. Avoid Common Myths
• “On brand” means it looks exactly like all of
our product videos
• Must be packed with messaging
• Everyone must love it
• Objective of :60 video is to sale $1M product
• Must fit perfectly with our target market
20. Lessons from Standup Comedy
• Above all, be truthful and vulnerable
• Shift focus from what you want to say to
what the audience will hear
• Comedy comes from pain
• The more specific your story is, the more
universal it becomes
21. “They said in 4 minutes something
that I’ve been saying for 10 years ”
http://gu.com/p/3pb3c/tw
23. Story….
• Story trumps messaging.
• Story creates an emotional connection,
descriptors don’t.
• Narrative structure builds tension.
• Don’t try to change how people speak --
change how they think.
26. Interview Q’s
• What inspired you to get into this career?
• What was your biggest failure, and what
insight did that lead to?
• What is your team most proud of?
• Tell me about the “eureka” moment that led
to your invention ?
27. Employees
• Give employees a concept that
they can create as a slideshow,
using photos and narration.
• Post the videos internally, and
post the best ones on youtube.
• Helps you identify storytellers,
and gets people comfortable
with producing
http://youtu.be/D7JRoQWh0SU
28. History
• History is always interesting,
especially the spark of
inspiration that inspired an
invention. And the failures
that led up to it.
• Produce a mini-documentary
by recruiting
an industry influencer to be
the narrator. http://youtu.be/WHaQY2MlHV8
29. Think Visually
• Find inspiration for stories by
considering what you want to
watch on YouTube, like sharks.
.
• Don’t burden the story or
process by forcing your
company on it. Rather tell a
broader story about how the
technology makes an impact. http://youtu.be/Pn-yB5IyTYE
30. Edutainment
• Be a good steward of the
audiences attention span,
and they will subscribe.
• People love to feel smart, so
share knowledge about an
industry problem. They will
be more likely to share it
too.
http://youtu.be/1DAR5wW19Eg
31. Redemption
• Redemption is the most power
theme in storytelling.
• We’ve all experienced the
sting of failure. Seeing others
experience struggles, and
overcome them, gives us
comfort and hope.
• Business stories don’t need to
be overly dramatic, but
everyone loves even a light
turnaround story.
http://youtu.be/HW3MJhwTV2k
32. Discover Your Voice
• Write about what you love or
strongly dislike. The strong
emotional connection helps you
to speak authentically.
• Start by blogging and writing
captions for photos. Progress to a
slideshow, then a short video.
• Don’t worry about any business
connection yet. In time, you’ll
discover the intersection.
Comedy & Cheeseburger blog
34. Become an Independent Filmmaker
• Get budget from sales event; partners
• Be consistent, but not repetitive of strategy
• Consider posting “off-property”
• Start small and do it right
• Pitch a film school internship project
35. SmartPhone Video Studio
• A mini-tripod makes it easy to
record steady video. No need
to provide the audience with
Dramamine
http://bhpho.to/RwHwCd
• Lavalier microphone reduces
background noise. Helpful for
spontaneous interviews at
conferences.
http://bhpho.to/tzOrHX
36. LED Light Kit
• This adjustable light works
incredibly well for an interview
(about a 6’ range)
• LED prevents harsh look for
most office lighting.
• Helpful if you take video
conference calls from your
basement.
• Vidpro K-120 On-Camera LED
Video Light Kit - $80
http://bhpho.to/JASPDA
37. Clamp Light
• At Home Depot or Lowes
for about $7.
• Add an LED bulb for $20-
$25
• A regular soft light bulb will
work too, and you can use a
translucent white shower
curtain as a diffuser to
reduce shadows / harshness
38. Monopod
• Small enough to toss in your
computer bag or man-purse.
• Your prepared for an
impromptu shoot anytime,
without producing shaky
video.
http://ow.ly/Bp5Pk
39. Recording webcam interviews
• Upgrade to an HD webcam, such as the Logitech 920 (approx
$70), or one of the newer models.
• They make a big difference on the visual quality.
• Most will include an upgraded microphone, but I prefer a lav
mic to reduce the room echo.
• Find a blogger or influencer to interview, and record by Skype or
Google Hangouts.
• A tool such as VodBurner allows you to record the video of both
sides of the call. However Skype has dropped some support on
the Mac version
40. Logitech HD Pro Webcam C920
http://amzn.com/B006JH8T3S http://www.vodburner.com/
41. Webcam Show Example
• An experimental show that Ann
Handley and I produced.
• You can see the difference in
quality from the first episode
(no webcams)
• Recorded with VodBurner (her
side) and a camcorder (my side)
because we didn’t like the look
of the split screen. https://www.youtube.com/user/BMTBD/