What Every Business Needs to Know about Video Marketing

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Video is the new Website. It's cheap to do but deserves a strategy. If you know how to use video for your marketing, sales and service, you will outperform your competition and win more sales.

Marketing

“Marketers who use video grow
revenue 49% faster than non-video
users
-WordStream.com

“57% of consumers say that videos
gave them more confidence to
purchase online
-e-tailing.com

“Social video generates 1200% more
shares than text and images
combined
-SmallBizTrends.com

“A Facebook video receives, on
average, 135% more organic reach
than a Facebook photo
-SocialBakers.com

IN 2015 18-49 Y/O WATCHED 4%
LESS TV AND 74% MORE
YOUTUBE
*https://www.thinkwithgoogle.com/consumer-insights/video-trends-where-audience-watching/

SELL AD
TIME•Ryan’s Toy Review: $11M
•1.5B watches of one video
https://www.businessinsider.com/ryan-toysreview-6-year-old-
makes-11-million-per-year-youtube-2017-12

FOR THE
LOVE OF
PRODUC
ING
GREAT
VIDEOCasey Neistat
10.5 M subscribers

Buy my Product
/
Pay me to Entertain You

What Changed in 30
Years?
VIDEO is SUPER-CHEAP
TO MAKE
AND
SUPER-CHEAP TO
SHARE

Touch “Taxi” “Seinfeld” “Breaking Bad”
1 Radio, TV, Print
Radio, TV, Print,
Display Ads on
websites
Radio, TV, Print,
Cable, Display
Ads on FB, etc.
2
Phone Call, Store
Visit Yahoo Google
3 Shop Around Website Website
4 Purchase
Shop / Click
Around
Check Review
Website
5 Purchase
Click Around, Ask
on Social
6
Shop / Click
Around / May call
7
Purchase

Attract
New Customers
Close Deals
Serve Existing
Customers
Buy my
Product
/
Pay me to
Entertain You

“Show me a video from someone who
wants to sell me something
-No One EVER

Touch
1 Google for a service
2
What appears: geographic links,
text links, videos
3 Call to office
4 Office Follows up
5 Consultation
6 Close or Refer Elsewhere
“Where do Customers
Come from?”
Example Video Marketing for an Attorney

Touch
1 Google service or problem
2 Find my Website
3 Look at my services
4 Google for Reviews
5 Call for Information / Appointment
6 Appointment / Service
“Where do Customers
Come from?”
Service Based Business

Attract
New Customers
Close Deals
Serve Existing
Customers

YOUR
COMPANY
BETWEEN
YOUR
CLIENT’S
PROBLEM
AND HER
SOLUTION
Make videos that answer
questions and solve
problems

“Type a quote here.
-Johnny Appleseed
Cheap/Free Tools
•studio.youtube.com
•YouTube Studio App

Get Video Testimonials
https://blog.hubspot.com/sales/using-video-in-
sales-emails

SALES EMAILS SEE
5X HIGHER
OPEN
RATES AND
8X HIGHER
OPEN-TO-
REPLY
RATES.
Cold Email with Personal
Videos
https://blog.hubspot.com/sales/using-video-in-
sales-emails

Cheap/Free Tools
Go Vid from vidyard.com
Or
Loom
UseLoom.com

Make Video Pitch
Decks
https://blog.hubspot.com/sales/using-video-in-
sales-emails

TO BUY
THEY
HATE
TO BE
SOLD
TOVideo Product Demos /
Tours
https://blog.hubspot.com/sales/usi
ng-video-in-sales-emails

Jing or Snaggit
techsmith.com
Cheap/Free Tools

SHORT
EVEN
WHEN
NEEDS
ARE
GREATRespond to Support
Requests and Emails With
Video Emails

UseLoom.com
And
vidyard.com/govideo/
Cheap/Free Tools

SHORT
EVEN
WHEN
NEEDS
ARE
GREATUse Video to Ask for
Support

Jing and Snaggit
techsmith.com
Cheap/Free Tools

TOOLS LIST
➤ YouTube Studio (App and Desktop)
➤ Jing and Snaggit for support videos
➤ zoom.us to record client testimonials
➤ vidyard.com/govideo and UseLoom.com for prospecting and
support videos
➤ HubSpot for support videos and hosted marketing videos

We’re Hiring
IMPLEMEN
TATION
SPECIALIS
TSuper Organized and has a
creative skill : writing, graphics,
video
adam@abilityseo.com

Looking for a
New Client
WANT TO
GROW?
Goals of $250k to $5M
Growth in 2019
AbilityInbound.com

There are so many things that you can get out of a video that just isn’t possible in a page of copy or an image. Internet Marketing direct response experts say that it takes about seven seconds on average to capture someone’s attention before their attention drifts and they leave your site. This has traditionally been done by a massive bold, red headline which extended down, ending with an “Add To Cart” or “Buy Now” button at the bottom.

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Broadcast your-business-youtube-090813150018-phpapp01정선 이

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What Every Business Needs to Know about Video Marketing

1. WHAT EVERY BUSINESS NEEDS TO KNOW ABOUT VIDEO MARKETING Presentation by Adam Singer CEO

8. “Marketers who use video grow revenue 49% faster than non-video users -WordStream.com

9. “57% of consumers say that videos gave them more confidence to purchase online -e-tailing.com

10. “Social video generates 1200% more shares than text and images combined -SmallBizTrends.com

11. “A Facebook video receives, on average, 135% more organic reach than a Facebook photo -SocialBakers.com

12. IN 2015 18-49 Y/O WATCHED 4% LESS TV AND 74% MORE YOUTUBE *https://www.thinkwithgoogle.com/consumer-insights/video-trends-where-audience-watching/

13.

14.

15.

16.

17.

18.

19. SELL AD TIME

20. SELL MACINT OSH COMPU TERS

21. SELL AD TIME•Ryan’s Toy Review: $11M •1.5B watches of one video https://www.businessinsider.com/ryan-toysreview-6-year-old- makes-11-million-per-year-youtube-2017-12

22. FOR THE LOVE OF PRODUC ING GREAT VIDEOCasey Neistat 10.5 M subscribers

23. Buy my Product / Pay me to Entertain You

24. What Changed in 30 Years? VIDEO is SUPER-CHEAP TO MAKE AND SUPER-CHEAP TO SHARE

25. Touch “Taxi” “Seinfeld” “Breaking Bad” 1 Radio, TV, Print Radio, TV, Print, Display Ads on websites Radio, TV, Print, Cable, Display Ads on FB, etc. 2 Phone Call, Store Visit Yahoo Google 3 Shop Around Website Website 4 Purchase Shop / Click Around Check Review Website 5 Purchase Click Around, Ask on Social 6 Shop / Click Around / May call 7 Purchase

26. Attract New Customers Close Deals Serve Existing Customers Buy my Product / Pay me to Entertain You

27. “Show me a video from someone who wants to sell me something -No One EVER

28. Touch 1 Google for a service 2 What appears: geographic links, text links, videos 3 Call to office 4 Office Follows up 5 Consultation 6 Close or Refer Elsewhere “Where do Customers Come from?” Example Video Marketing for an Attorney

29. Touch 1 Google service or problem 2 Find my Website 3 Look at my services 4 Google for Reviews 5 Call for Information / Appointment 6 Appointment / Service “Where do Customers Come from?” Service Based Business

30. Attract New Customers Close Deals Serve Existing Customers

31. YOUR COMPANY BETWEEN YOUR CLIENT’S PROBLEM AND HER SOLUTION Make videos that answer questions and solve problems

32. “Type a quote here. -Johnny Appleseed Cheap/Free Tools •studio.youtube.com •YouTube Studio App

33. Get Video Testimonials https://blog.hubspot.com/sales/using-video-in- sales-emails

34. Cheap/Free Tools zoom.us

35. SALES EMAILS SEE 5X HIGHER OPEN RATES AND 8X HIGHER OPEN-TO- REPLY RATES. Cold Email with Personal Videos https://blog.hubspot.com/sales/using-video-in- sales-emails

36. Cheap/Free Tools Go Vid from vidyard.com Or Loom UseLoom.com

37. Attract New Customers Close Deals Serve Existing Customers

38. Make Video Pitch Decks https://blog.hubspot.com/sales/using-video-in- sales-emails

39. Cheap/Free Tools Go Vid from vidyard.com Or Loom UseLoom.com

40. TO BUY THEY HATE TO BE SOLD TOVideo Product Demos / Tours https://blog.hubspot.com/sales/usi ng-video-in-sales-emails

41. Jing or Snaggit techsmith.com Cheap/Free Tools

42. Attract New Customers Close Deals Serve Existing Customers

43. SHORT EVEN WHEN NEEDS ARE GREATRespond to Support Requests and Emails With Video Emails

44. UseLoom.com And vidyard.com/govideo/ Cheap/Free Tools

45. SHORT EVEN WHEN NEEDS ARE GREATUse Video to Ask for Support

46. Jing and Snaggit techsmith.com Cheap/Free Tools

47. TOOLS LIST ➤ YouTube Studio (App and Desktop) ➤ Jing and Snaggit for support videos ➤ zoom.us to record client testimonials ➤ vidyard.com/govideo and UseLoom.com for prospecting and support videos ➤ HubSpot for support videos and hosted marketing videos

48. We’re Hiring IMPLEMEN TATION SPECIALIS TSuper Organized and has a creative skill : writing, graphics, video adam@abilityseo.com

49. Looking for a New Client WANT TO GROW? Goals of $250k to $5M Growth in 2019 AbilityInbound.com

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