This isn't the holy grail; but rather a road-tested 'cheat sheet‘ for quick wins on your Facebook page
We're interested in your tips also so we can do a Volume 2.
For an overview on Soap's social offering visit
http://www.soapcreative.com/social/
This isn't the holy grail; but rather a road-tested 'cheat sheet‘ for quick wins on your Facebook page
We're interested in your tips also so we can do a Volume 2.
For an overview on Soap's social offering visit
http://www.soapcreative.com/social/
Joffreys Coffee & Tea Company Social Media Marketing Case StudyAdam Singer
This is a modified version of a presentation I gave on October 29, 2008 to Refresh Miami. It incorporates 2 social media marketing campaigns I implemented for Joffrey's Coffee & Tea Company based in Tampa, Florida. See the final slide of the presentation for written case studies and links to blog entries.
Top 10 Must Read Tips to Run a Successful Facebook Business PageVA Simple Services
Facebook Marketing is something that should be well planned and requires that you understand the platform to insure the success of your Business Page. Here are some tips to help you out!
Provides practical tips for making progress with your blog / site today.
The intersection of the following types of optimization will be reviewed in a cohesive manner helping you to kill multiple birds with one stone, no silver bullets, but actionable insight.
Topics include: conversion rate optimization, social media optimization, search engine optimization, web site optimization and usability.
The ultimate facebook_challenge_-_30_days_to_a_thriving_pageAnshulTirkey
The ultimate guide to run facebook ads in a more affective and targeted way to provide you more conversions and leads which helps you to attract more money very easily..
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was a beginner level session.
What Does Social Media Marketing Have to Do With Real Estate?
Social Media has been in existence for most of us for less than a decade. Remember 2004? That was pre-Facebook. Pre-Twitter. Infancy of LinkedIn. In a few years, social media sites have attracted so many users that they rival large nations.
It didn't take long for marketers to jump on board. Social Media Marketing is the buzzword for all types of businesses today, including real estate. Wherever you find a collection of human beings...marketers will be there too. social media marketing
Social Media Marketing was a $6.1 billion business in 2013, according to UnifiedSocial.com. Naturally, real estate marketing is going social.
But how does social media really fit into the real estate space? I'd like to explore some myths about real estate and social media marketing, as well as some of the truths as I see them.
Myths About Real Estate and Social Media Marketing That Sellers Should Know
Promises I've Heard from Real Estate Agents:
"I'll share your listing on all my social media platforms...Facebook, Twitter, LinkedIn..."
While sharing your listing to their social media contacts sounds like a good way to broadcast your home, let's stop and examine that for a minute.
Facebook: The average agent has 172 likes on their Facebook business page. Of those, only about 10% ever see the posts, due to Facebook's push toward monitization.
With advertising and sponsored posts, your listing can be seen by specific demographics who might be actually interested in your home. But the jury is out on whether people come to Facebook to look for real estate. While 92% of homebuyers are looking online, most are looking on real estate specific websites, like Zillow, Realtor.com and Trulia.
Many agents are friends with other agents, those who already see your listing on the Multiple List Service. It's also safe to say, as with most people on Facebook, high school friends and friends of friends from other parts of the country probably aren't interested in your listing.
By tweeting your listing on Twitter, again, the average agent will get your listing in front of 10% of their 200 contacts...for about 18 minutess. If they are savvy about using hashtags your listing will stand a better chance of being found by someone who is looking for #realestate in #yourcity, but that will most likely be another agent.
2. "I'll blog about your listing and get it in front of thousands."Blogging is an important part of the overall social media strategy of a real estate agent. Producing consistent, getting your home ready for the markethelpful content on a website will get that website found in local searches that homebuyers are conducting.
The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually is...
Joffreys Coffee & Tea Company Social Media Marketing Case StudyAdam Singer
This is a modified version of a presentation I gave on October 29, 2008 to Refresh Miami. It incorporates 2 social media marketing campaigns I implemented for Joffrey's Coffee & Tea Company based in Tampa, Florida. See the final slide of the presentation for written case studies and links to blog entries.
Top 10 Must Read Tips to Run a Successful Facebook Business PageVA Simple Services
Facebook Marketing is something that should be well planned and requires that you understand the platform to insure the success of your Business Page. Here are some tips to help you out!
Provides practical tips for making progress with your blog / site today.
The intersection of the following types of optimization will be reviewed in a cohesive manner helping you to kill multiple birds with one stone, no silver bullets, but actionable insight.
Topics include: conversion rate optimization, social media optimization, search engine optimization, web site optimization and usability.
The ultimate facebook_challenge_-_30_days_to_a_thriving_pageAnshulTirkey
The ultimate guide to run facebook ads in a more affective and targeted way to provide you more conversions and leads which helps you to attract more money very easily..
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was a beginner level session.
What Does Social Media Marketing Have to Do With Real Estate?
Social Media has been in existence for most of us for less than a decade. Remember 2004? That was pre-Facebook. Pre-Twitter. Infancy of LinkedIn. In a few years, social media sites have attracted so many users that they rival large nations.
It didn't take long for marketers to jump on board. Social Media Marketing is the buzzword for all types of businesses today, including real estate. Wherever you find a collection of human beings...marketers will be there too. social media marketing
Social Media Marketing was a $6.1 billion business in 2013, according to UnifiedSocial.com. Naturally, real estate marketing is going social.
But how does social media really fit into the real estate space? I'd like to explore some myths about real estate and social media marketing, as well as some of the truths as I see them.
Myths About Real Estate and Social Media Marketing That Sellers Should Know
Promises I've Heard from Real Estate Agents:
"I'll share your listing on all my social media platforms...Facebook, Twitter, LinkedIn..."
While sharing your listing to their social media contacts sounds like a good way to broadcast your home, let's stop and examine that for a minute.
Facebook: The average agent has 172 likes on their Facebook business page. Of those, only about 10% ever see the posts, due to Facebook's push toward monitization.
With advertising and sponsored posts, your listing can be seen by specific demographics who might be actually interested in your home. But the jury is out on whether people come to Facebook to look for real estate. While 92% of homebuyers are looking online, most are looking on real estate specific websites, like Zillow, Realtor.com and Trulia.
Many agents are friends with other agents, those who already see your listing on the Multiple List Service. It's also safe to say, as with most people on Facebook, high school friends and friends of friends from other parts of the country probably aren't interested in your listing.
By tweeting your listing on Twitter, again, the average agent will get your listing in front of 10% of their 200 contacts...for about 18 minutess. If they are savvy about using hashtags your listing will stand a better chance of being found by someone who is looking for #realestate in #yourcity, but that will most likely be another agent.
2. "I'll blog about your listing and get it in front of thousands."Blogging is an important part of the overall social media strategy of a real estate agent. Producing consistent, getting your home ready for the markethelpful content on a website will get that website found in local searches that homebuyers are conducting.
The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually is...
"Create 2-Way INTERACTIVE Digital Dialog - by simpy adding #Push2GO capability to all your PRINTED Materials."
28 Day BUSINESS Fan Page INSIGHTS -- Compliments of BudgetVideo4BIZ
PHOTO FOLDER - BudgetVideo4BIZ Business FAN Page
---------------------------------------------------------------------------
https://www.facebook.com/media/set/?set=a.1400946606621055.1073741858.330696683646058&type=1&l=4a4542a202
Facebook & Hubspot Webinar: Everything Starts With Your Facebook PageFacebook
Learn how to grow your business by building a Page to develop your brand and grow relationships with your customers. This is Webinar 1 of HubSpot's 4-session workshop with Facebook on the 4 Steps to Business Success.
Should you spend your time and money on Facebook? 5 Questions to ask yourselfTimeBliss.ME
Facebook has publicly admitted that organic reach for businesses will fall in 2014. Should you stay on the social site and pay to show up in your fans newsfeed or look for higher ground?
There are five questions you need to ask yourself to determine an answer for that question. By the end of this webinar created for SCORE members you will know how to determine if spending money for ads and sponsored post ads are the new way to generate leads through Facebook or if it is a waste of your money.
Similar to FaceBook Ads
(shared using VisualBee) (20)
Testimonials from celebrities In a world that is run by mass media, celebrities have become powerful sources of testimonials. Today, even infomercials are infested by testimonials from celebrities. People may think that getting testimonials from celebrities will cost a lot, but if it’s a real testimonial, celebrities may even waive their talent fees.
Time management is a skill that needs to be strengthened and developed. Like any other self-help technique, time management also has segments that one should go through to be able to ensure success. Get all the info you need here.
Advantages and Disadvantages of video marketingClifford Petry
With every marketing method, there is a weakness. It’s good to be aware of these. No matter how good video marketing might initially sound to you, it might not necessarily be right for your business. Here are the top three advantages and disadvantages of video marketing.
There are so many things that you can get out of a video that just isn’t possible in a page of copy or an image. Internet Marketing direct response experts say that it takes about seven seconds on average to capture someone’s attention before their attention drifts and they leave your site. This has traditionally been done by a massive bold, red headline which extended down, ending with an “Add To Cart” or “Buy Now” button at the bottom.
1. GREEN FIEND
FaceBook Correctly for Business
FACEBOOK ADS
1234 Sample Street, Anytown, St. 12345 GREENFIEND
2. GREEN FIEND
Table of Contents
• Facebook Ad Disaster 3
• Facebook Ad Disaster 4
• Facebook Advertising for New Marketers - Should You? 5
• 3 Hidden Secrets and your Facebook Ad Strategy 6
• Facebook Ad Headlines - The Formula 7
•
• Thank You 9
1234 Sample Street, Anytown, St. 12345 GREENFIEND
3. GREEN FIEND
FACEBOOK AD
DISASTER
You may have been given quite a few Facebook Ad tips by well-meaning
friends or forum members. I just read one tip you should definitely avoid -
and that's creating a new Facebook account under a pen name for your
business.
Let's take the case of Walter (not his real name, of course.) Walter
wanted to market and create a Facebook ad for a small game he had
developed, since he knew that Facebook was an especially fertile ground for
ads involving fun and entertainment. However, he found out that all
Facebook ads are linked to personal profiles. His main Facebook profile
presented him in a light that he felt would not sit well with his potential
customer base, so he created another profile under the pen name he used for
his blog (one he actually had registered at his bank so checks could be
made out to the pen name and cashed). In other words, it was perfectly
legal with his bank to do business under that name.
1234 Sample Street, Anytown, St. 12345 GREENFIEND
4. GREEN FIEND
FACEBOOK AD
DISASTER pains
Walter had taken great on that particular blog, withoutmore than one profile on Facebook.
telling any outright lies, to allow readers to think of him as much
younger than he was. He used a younger "tone", and learned
the right idioms to help him fit in with his niche's 17-21-year-old
age group. So to fit in with the blog, he gave his Facebook alter-
ego a much more recent birthdate, and randomly typed in the
name of a college he'd never attended.9 months later, his game
was just beginning to enjoy success. He had added some Walter Got Stuck
apps, created a Facebook group and had about 23,000 With Lighting
subscribers. The ad had been a definite success. Then -
disaster! Facebook somehow found out his profile was "fake". It
was promptly pulled. So was his ad. His 23,000 subscribers -
and all his apps and data - disappeared... Into thin air. There
was nothing Walter could do about it... except start all over from
scratch. Note that Walter had no intention of being dishonest -
merely clever (and
perhaps a little playful). "Fraud" never entered his head; and he
had indeed Checked to make sure that he was allowed to have
1234 Sample Street, Anytown, St. 12345 GREENFIEND
5. GREEN FIEND
FACEBOOK ADVERTISING FOR NEW MARKETERS - SHOULD YOU?
But there's one other strategy you might want to consider - one that at first may seem premature for a new blog
or website. And that is advertising on Facebook. It's not for everyone, of course - but if you fit a certain profile, it
can be the fastest way to turn your site or blog into an authority site and increase it's page rank. If you do have a
clear niche, however, and a strong demographic that is narrow and precise, your fastest road to creating a
profitable presence could be to invest in a Facebook ad. You can purchase one inexpensively, run it for a set
amount of time - and have your site spread via the best route of all: The buzz created among your social network
friends (all of whom are sitting there, right in your specific niche demographic). Remember, this is an experiment.
Set your daily allotment low, and track it. (Facebook does allow you to do that.) And Facebook's ability to target
by city, state and country is one of its best ad features. If your website or blog is dependent on location (i.e.
"Niagara Falls Orchard Photography") and you've also created a Fan Page on Facebook, you may find you've
got it made. One caution, however: Do make sure that you actually do use strong, specific keywords for your
niche in your ad headline and body text. Keep the focus narrow to that one single, specific group.
Remember - keep your daily costs low, your target specific - and good luck with your Facebook advertising!
1234 Sample Street, Anytown, St. 12345 GREENFIEND
6. GREEN FIEND
3 HIDDEN SECRETS AND YOUR
FACEBOOK AD STRATEGY
1. You may know that Facebook allows users to search the web from Facebook: What you may not realize is that
Facebook separated itself from Google. Now when you search the web via Facebook, results are returned from
Bing.
2. You can link your Facebook Ad to your Facebook group... but if you change your mind and decide a Facebook
Page would work better than a group Instead, you cannot transfer your group members over.
And 1 Hidden Benefit…
But Facebook has one big hidden benefit not mentioned ahead of time in its Ad Creation process - one which
you won't find anywhere else on a social site....it tells you to "wait" if a large company is about to initiate a
competing campaign that day - one which would severely hurt your results.
1234 Sample Street, Anytown, St. 12345 GREENFIEND
7. GREEN FIEND
FACEBOOK AD HEADLINES - THE FORMULA
Drop everything you ever learned about writing long sales copy or blog headlines - Facebook ad headlines are
different, yet again. For one thing, you only have a rigid 25-characters for your Facebook ad headlines (no
exceptions), so they must be short, punchy and eye-catching. The best format is either something so off-the-wall
your reader just has to click, to see what on earth you're talking about... or that old standby, the question format.
Some examples..."Ready to Make Six Figures?“ "Which Type are You?“ "Want a Virtual Horse?"
The advantage of a question format is that the "you" is implicit. You're already speaking directly to the
reader, just by adding that question mark.
(Every time you eliminate the "you" that's 3 whole characters you don't
have to include.)
1234 Sample Street, Anytown, St. 12345 GREENFIEND
8. GREEN FIEND
THANK YOU
Thanks again for Viewing my Slide Show on FaceBook Ads created by Clifford Petry
Please Visit Our Page At https://www.facebook.com/cliffatgoodland
1234 Sample Street, Anytown, St. 12345 GREENFIEND