This document discusses the importance of business experiments that are small and simple. It provides examples of experiments conducted by Bas Bakker including starting an online visual education course, organizing a monthly coffee meetup, renting out websites, getting website visitors, sharing work online, building a crowdfunding page for an online course, starting a visual community, making tasks replaceable, and designing an experiment for the next week. The overall message is that experiments should be small, simple, and focused on learning rather than perfection in order to keep moving forward.