1. Setup slide
2. I'm here to talk about elements that make up user stories. It's supposed to be a starting point and does not discuss priority, planning or other elements of AGILE. Even if you don't write user tories, you should expect certain things.
3. Don't consider it a chore, be creative and try to discover edge cases.
4. This isn't strictly true but it's a collaborative process. Don't enforce your style on the rest of the team. Adapt as needed.
5. Do as much work upfront as you can and get rid of ambiguity. Agree a level of acceptability with the developers and testers.
6. We've all seen this. If you leave it to interpretation, people will do just that. Keep your AC in check.
7. You really can! Use as many visual aids as you can... they don't have to be perfect. Use a tool you're comfortable with.
8. Prepare to re-write. This should ALWAYS happen. Stories MUST NOT replace discussions.
9. Write stories that an end-user could do and then have a coffee.
10. Think about everything. It's okay to sit at your desk and just think. Consider the ridiculous and ask all the questions that you can.
11. Stories should be a surprise - planning should involve stories that everyone has previously seen. Do backlog reviews.
12. Write stories as if you had to test them and ask a tester to review the stories with you. Make sure you give them the level of detail that they need.
13. Keep stories small (but not too small). Apply common sense and experience.
14. Even if a story has zero development points, keep it in the sprint. It's a good marker for everyone to make sure it is done.
15. Don't expect to keep the same approach forever. Teams, projects and methods change.
16. Recap
17. Thank you
1. Setup slide
2. I'm here to talk about elements that make up user stories. It's supposed to be a starting point and does not discuss priority, planning or other elements of AGILE. Even if you don't write user tories, you should expect certain things.
3. Don't consider it a chore, be creative and try to discover edge cases.
4. This isn't strictly true but it's a collaborative process. Don't enforce your style on the rest of the team. Adapt as needed.
5. Do as much work upfront as you can and get rid of ambiguity. Agree a level of acceptability with the developers and testers.
6. We've all seen this. If you leave it to interpretation, people will do just that. Keep your AC in check.
7. You really can! Use as many visual aids as you can... they don't have to be perfect. Use a tool you're comfortable with.
8. Prepare to re-write. This should ALWAYS happen. Stories MUST NOT replace discussions.
9. Write stories that an end-user could do and then have a coffee.
10. Think about everything. It's okay to sit at your desk and just think. Consider the ridiculous and ask all the questions that you can.
11. Stories should be a surprise - planning should involve stories that everyone has previously seen. Do backlog reviews.
12. Write stories as if you had to test them and ask a tester to review the stories with you. Make sure you give them the level of detail that they need.
13. Keep stories small (but not too small). Apply common sense and experience.
14. Even if a story has zero development points, keep it in the sprint. It's a good marker for everyone to make sure it is done.
15. Don't expect to keep the same approach forever. Teams, projects and methods change.
16. Recap
17. Thank you
Not Just a Pretty Face: Combining Form and Function for Maximum ConversionsWP Engine
The design, UX and ecommerce experts at agency Digital River, who will walk you through steps you can take to optimize the flow within your website and maximize conversions, showing examples and common mistakes made.
To view the on-demand webinar, register now at: https://hs.wpengine.com/webinar-form-function-maximum-conversions
Slides for presentation at the 2011 Beyond Hope Library Conference in Prince George, BC. includes the steps for developing your own eReader lending program.
Put A Label On It: Navigation As Brand--IA Summit 2018Jenny Benevento
Six months ago at our company if you had asked anyone a question about our main navigation, they would have replied, “The navigation doesn’t matter. Users only search.” Navigation was such a low priority we didn’t even keep good statistics on how it led to purchases or if buyers used it. As a result of how people felt about it, our navigation was static for 3 years, which might as well be a decade online, especially for a brand known for trends & quirky style. No one felt ownership of the navigation aside from the taxonomy team who lacked the engineering resources or product manager to take on any changes to it. Regardless of all that, our navigation was generally well regarded by outside research firms and was held up as a best practice example by many in our industry. But we knew it wasn’t what it could be...
That was all until the SEO team identified the navigation as a major contributor to our SEO bad practice. At this point an information architect and a taxonomist were asked to eliminate 50% of the links on the navigation and given carte blanche on how to do that.
We are that information architect and that taxonomist and this talk is our story of not only how we took on that project but also how we managed to make the navigation matter in the process.
Along the way we assembled stakeholders who we thought had useful information & a “stake” in the navigation and used qualitative and quantitative data to make them realize that the navigation is actually one of the most powerful tools they have when communicating our brand to our users.
Some topics and lessons we want to cover include:
How to design for users while optimizing for machines.
How to provide access to a broad and unique assortment without an overwhelming navigation system
How to decide if less is more.
How to use qualitative and quantitative data to make people care about your project.
How to serve a two sided marketplace without alienating suppliers with our brand choices.
How to introduce our brand to first time users while providing access and structure to our dedicated customers.
How to balance displaying a broad assortment while still being mobile first.
How to make sure your navigation conveys your brand across many cultures and languages
How to balance what executives think the brand is versus what people actually buy on the site.
This talk was given at Information Architecture Summit in Chicago on March 24, 2018.
Andy Hayes - Why Your Website Sucks - as presented at Blogworld New Media Expo 2010
To learn more, visit www.andyhayes.com or www.travelonlinepartners.com
Originally presented at WordPress Developer night in Bangkok.
We explain to freelance developers and graphic designers how to find clients and key things to customer satisfaction and gain repeat business.
A presentation on "How to make a presentation"Iksula
This is a presentation on the steps to follow to make a presentation intended to improve your presentation making and presenting skills.
The presentation is broken down into four main categories:
1. Things to do before making the presentation deck
2. Things to do while making the presentation deck
3. Things to do before presenting the deck
4. Things to do while presenting the deck
Barcelona Digital Designers: Portfolio Workshop DeckAdam Sadowski
This is an export of a presentation given at the latest workshop hosted by the Barcelona Digital Designers group. We developed this deck to communicate portfolio best practices based on our experiences in the design industry.
The workshop began with the following presentation and ended with live portfolio reviews from the audience (as well as some examples found online).
Although some of the content seems super obvious, many designers continue to exclude basic information that can help get them more work. We hope beginners and veterans alike will find it useful!
Credits:
Adam Sadowski
Dario Stefanutto
Bart Goselink
This presentation details a fresh approach towards a job search in today’s very competitive environment. There is an outstanding job out there for you and only one company is going to be lucky enough to benefit from your efforts. That said, they won’t find you unless you find creative ways to reach out to them. This presentation is full of ideas to get you focused, creative and going out on more interviews in less time.
Website design can be difficult to master. When it comes to creating a design that drives a lot of traffic and creates a lot of revenue, most businesses struggle
How to Perfectly Brand your Next Unicorn StartupManish Kumar
In the rapidly changing and growing startup world, the prime challenge faced by Entrepreneurs is How to perfectly brand your startup so, it can reach maximum and targeted audience. In this presentation, Preplift aims to solve some pieces of that riddle.
In this presentation, I talk about what you should know before choosing a custom theme or purchasing a premium WordPress theme. From working with developers, hosting concerns, support and more.
Not Just a Pretty Face: Combining Form and Function for Maximum ConversionsWP Engine
The design, UX and ecommerce experts at agency Digital River, who will walk you through steps you can take to optimize the flow within your website and maximize conversions, showing examples and common mistakes made.
To view the on-demand webinar, register now at: https://hs.wpengine.com/webinar-form-function-maximum-conversions
Slides for presentation at the 2011 Beyond Hope Library Conference in Prince George, BC. includes the steps for developing your own eReader lending program.
Put A Label On It: Navigation As Brand--IA Summit 2018Jenny Benevento
Six months ago at our company if you had asked anyone a question about our main navigation, they would have replied, “The navigation doesn’t matter. Users only search.” Navigation was such a low priority we didn’t even keep good statistics on how it led to purchases or if buyers used it. As a result of how people felt about it, our navigation was static for 3 years, which might as well be a decade online, especially for a brand known for trends & quirky style. No one felt ownership of the navigation aside from the taxonomy team who lacked the engineering resources or product manager to take on any changes to it. Regardless of all that, our navigation was generally well regarded by outside research firms and was held up as a best practice example by many in our industry. But we knew it wasn’t what it could be...
That was all until the SEO team identified the navigation as a major contributor to our SEO bad practice. At this point an information architect and a taxonomist were asked to eliminate 50% of the links on the navigation and given carte blanche on how to do that.
We are that information architect and that taxonomist and this talk is our story of not only how we took on that project but also how we managed to make the navigation matter in the process.
Along the way we assembled stakeholders who we thought had useful information & a “stake” in the navigation and used qualitative and quantitative data to make them realize that the navigation is actually one of the most powerful tools they have when communicating our brand to our users.
Some topics and lessons we want to cover include:
How to design for users while optimizing for machines.
How to provide access to a broad and unique assortment without an overwhelming navigation system
How to decide if less is more.
How to use qualitative and quantitative data to make people care about your project.
How to serve a two sided marketplace without alienating suppliers with our brand choices.
How to introduce our brand to first time users while providing access and structure to our dedicated customers.
How to balance displaying a broad assortment while still being mobile first.
How to make sure your navigation conveys your brand across many cultures and languages
How to balance what executives think the brand is versus what people actually buy on the site.
This talk was given at Information Architecture Summit in Chicago on March 24, 2018.
Andy Hayes - Why Your Website Sucks - as presented at Blogworld New Media Expo 2010
To learn more, visit www.andyhayes.com or www.travelonlinepartners.com
Originally presented at WordPress Developer night in Bangkok.
We explain to freelance developers and graphic designers how to find clients and key things to customer satisfaction and gain repeat business.
A presentation on "How to make a presentation"Iksula
This is a presentation on the steps to follow to make a presentation intended to improve your presentation making and presenting skills.
The presentation is broken down into four main categories:
1. Things to do before making the presentation deck
2. Things to do while making the presentation deck
3. Things to do before presenting the deck
4. Things to do while presenting the deck
Barcelona Digital Designers: Portfolio Workshop DeckAdam Sadowski
This is an export of a presentation given at the latest workshop hosted by the Barcelona Digital Designers group. We developed this deck to communicate portfolio best practices based on our experiences in the design industry.
The workshop began with the following presentation and ended with live portfolio reviews from the audience (as well as some examples found online).
Although some of the content seems super obvious, many designers continue to exclude basic information that can help get them more work. We hope beginners and veterans alike will find it useful!
Credits:
Adam Sadowski
Dario Stefanutto
Bart Goselink
This presentation details a fresh approach towards a job search in today’s very competitive environment. There is an outstanding job out there for you and only one company is going to be lucky enough to benefit from your efforts. That said, they won’t find you unless you find creative ways to reach out to them. This presentation is full of ideas to get you focused, creative and going out on more interviews in less time.
Website design can be difficult to master. When it comes to creating a design that drives a lot of traffic and creates a lot of revenue, most businesses struggle
How to Perfectly Brand your Next Unicorn StartupManish Kumar
In the rapidly changing and growing startup world, the prime challenge faced by Entrepreneurs is How to perfectly brand your startup so, it can reach maximum and targeted audience. In this presentation, Preplift aims to solve some pieces of that riddle.
In this presentation, I talk about what you should know before choosing a custom theme or purchasing a premium WordPress theme. From working with developers, hosting concerns, support and more.
A presentation is something you give to your prospective clients to educate, inform, motivate about your product or service, and also to showcase your qualifications. We need to give an estimate of how much it will cost them and how long it is going to take. It is an essential part of the value delivered. Therefore, it is crucial to give the best presentation to the clients and blow them away!
Parachute Digital showcase 5 things charities and non-profits can do to create online donation pages that deliver real revenue.
1. Keep the form to one page with minimal fields
2. Make it easy to use on mobile devices
3. Chunk the content
4. Make sure the form is safe and data is validated
5. Be grateful and say thank you well
Presentation by Carol Sanger, The Web Division. Proven online strategies can help you launch your company’s web presence, e-mail newsletters or blog, and help you sell goods and services online. In this workshop you will learn how to track you marketing and sales progress through web analytics. The workshop will touch on natural and paid search engine marketing, developing keywords, shopping carts, web graphics and building your e-mail list to reach your target market.
Free Webinar: E-Mail Blasts Made Easy: Best Practices Revealed!June Bachman
Email marketing remains the most effective online marketing way to directly reach your prospects and clients. Join Wendy and June of bWyse to explore strategies for improving your open rates, customer engagements and how to grow your contact lists. Register to attend our FREE webinar and learn how to create professionally designed, effective email marketing campaigns that drive more traffic to your website.
At the end of our edutainment workshop you will:
-Understand the tools for designing emails
-Be able to grow your contact database
-Know how to leverage social media with your email
-Have an email marketing strategy you can implement
-Understand the different types of email campaigns
-Be able to improve sales conversions through email
-And much, much more!
Email marketing allows you to easily keep in touch with your customers. It is one of the most effective ways to retain your customer base. Join us to learn the key leverage points for a successful email marketing campaign.
Design Principle Basics, UX Best Practices & 2016 Trends - Kuala Lumpur Marke...Freelance
Several basic design principles play an enormous role in the success rate or failure of marketing campaigns.
Learn how to take full advantage of these make-or-break factors – which largely determine whether customers are drawn in by featured content, or simply walk on by without even noticing it.
Download this colorful slide presentation, in which the ever-animated trainer Nikki Johnson highlights the basic principles of graphic design, simple UX best practices, and 2016 website trends, which all marketers should take to heart to position their work for maximum success.
Learn how to provide more constructive feedback to your design team as a marketing professional.
Social media has become an impressive buzzword but it’s less media and more social. Find out where the real value of social media lies and how this can change your strategy from looking at numbers to looking at people.
7 Most Common Website Mistakes and How to Avoid ThemKelly Rice
Unfortunately, there are common mistakes that small businesses don’t realize they’re making, and these mistakes cause your website to perform poorly. This slide deck walks you though the mistakes and how to fix them.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
2. IT’S BEEN A MONTH….
What have you implemented in your
business since the last session?
3. WHY 70% OF WEBSITES DON’T WORK AND
HOW TO AVOID IT
4. AIMS OF THE SESSION
By the end of the session we’ll all have an understanding of the
following:
• 7 rules for your website
• Website turn offs and turn ons
• How to measure effectiveness
5. RULES OF THE GAME
There are 7 basic rules when having a website that
should always be followed.
Some will seem obvious and others less so, but all
are important!
6. RULE 1
Define your perfect customer
• What do they like / dislike
• Do they know what you do or what your service
is?
• How can you help them?
7. RULE 2
Don’t make users think
• Be clear
• Be obvious
• Be engaging
• Create intrigue
8. RULE 3
Have a clear next step to take
• Links in your copy
• Pose questions
• Offer an option to buy or get in touch at every
stage
9. RULE 4
Be flexible
• Does your site work well on different devices?
• Do you need a multilingual option?
• Is some of your key content locked inside an
image?
• Key content at the top?
10. RULE 5
Clear navigation to key pages
• Don’t only have a navigation bar at the top of the
page
• Hover the bar over content to ‘follow a user’
• Repeat key pages at the bottom on a page
11. RULE 6
Don’t let users get lost
• Let people know where they are, where they’ve
been and how they got there
• How to go back
• Easy way to return to the homepage
12. RULE 7
Be realistic with commitment expectations
• Offer a low cost of entry (£1 offers or maybe
free)
• Build trust and add value
16. 7. Poor colour contrast
8. Incorrect grammar and
spelling
9. Using stock images or
clipart
10. Website ornaments
11. Out of date content
1. Inappropriate text size
2. Slow loading pages
3. No back to the top button
4. Lots of different fonts
5. Too much text in blocks
6. Signs of abandonment
TOP 11 TURN OFFS
17. 6. Custom images
7. Avoid distractions
8. Be clear on how to buy
9. Comparisons & packages
1. Social proof
2. Less is more for
commitment
3. Good balance of content
and rich media
4. Keep it simple
5. Freebies and incentives
TOP 9 TURN ONS
19. TASK
• Work in pairs to critique a website
• Choose either your own website or the one on screen
• Think about the tips in the workbook and that we’ve covered
• Feed back to the group one you’re done
Go around the table asking what people have done to try PPC in their business.If there is little ask for 1 thing that they took away from the last session and WILL implement.Any new questions?
Using jargonLots of textNo clear directionCold & corporate
Warm, friendly and invitingDown to earthThought provoking bannerClear draw into services
