2. Your Content Has To Be…
• Helpful.
• Inspiring.
• Informational.
• Entertaining.
• Current Affair Based. (Based on Current affairs
or Relevant or Trending)
3. Your Content Has To Be…
• Helpful: How To’s, Tips and Tricks.
• Inspiring: Quotes, Workshop Photos and Stories
revolving it.
• Informational: Case Studies, Videos, Workshop
Announcements.
• Entertaining: Memes, Cartoons
• Current Affair Based: #NewThingsInDigital, Latest
Announcements in Algorithm Changes, Webinars
on Trends.
4. Apply These 5 Key Engagement
Mantras To Your Business.
Your Content Bucket Must Have These.
5. Stop!
• Stop posting 30/60 posts a month.
• Focus on creating those 5 to 10 posts that
adds value to your audience.
“Today is not an era where you do lot
of posts, Focus on posts that can
survive for long”
10. 2. Make Longer Videos
(If You are Selling Serious Stuff)
11. 1. Invest in a Good Thumbnail
(Do an A/B Split Test)
2. Make Long Videos (To create
audience who has watched
25% to 90% of your videos.
3. 25% for Boost Posts
4. 90% For Activating Funnels.
20. Re-purpose your old
content. Convert your
old series posts that had
gone viral in format of
videos
(Tell stories, inspiring
quotes, stats & facts) .
https://www.facebook.com/c
huchutv/videos/2250533198
297518/
Shorter Videographics
Do Well.
22. Meme Style Videos with static content
bar is more likely to go viral / creates
larger impact.
Static
Static
Moving
https://www.facebook.com/RCCPTocaBocaK
idsCarnival/videos/1159878350811993/
25. Comment to
Messenger!
• 1200+ Comments (Organic)
• 24 Hours.
• 45 Comments (Paid)
• Posted when the audience is
most active.
26. Integrating
with Live!
• Invite people to webinar.
• Integrate this feature in Live
initiatives.
• Ask questions for audience to
comment.
• Every comment gets a pop up
message.
27. 8. Be The First On Festive Posts /
Special Day Posts
28. Festive Posts
• Just don’t say Happy Independence Day or
Happy Diwali – Find a relevancy to your
brand’s purpose.
• Strike an emotional chord.
• Give Tips- Create value around special days –
It’s a campaign opportunity.