4. Idea 1
I had a very strong image of this idea in my head from the very beginning. I wanted to
use a typical sterotype and movie/tv show storyline and put a twist on it a so what
comical yet dramatic and informative twist that could bring awareness. This idea is a
love story between two young teenagers , typically ther sterotype is if you’re pretty
you’re popular and if you’re unattractive you’re unpopular we see this in movies like
Mean Girls and Clueless. So my music video will be based on a counter stereotype and
reverse on the well known social statues in a school. A very pretty girl that would be
recognisable as a popular girl will actually be the complete oppisite yet she is still
stunnign and wears on trend clothes none of the guys are interested in her we then go
onto her love intrest a very dorky looking guy a typical ‘geek/nerd’ sterotype will be
the popular guy in the school and all the girls will want yet the attractive , muscley guy
will be ignored by all the girls. The music will follow a typical love story lines from the
girl wanting to get the boy to notice her and trying her hardest to by turning herself
really unattrative and to the guy finally noticing her at the end of it all and everything
being happily ever after.
5. Idea 2
• I wanted to create a mini story like a mini TV show showing the
relationship between a brother and a sister showing the love and the hate
side to it. The music video would show them starting from a young age
and how they would share things with each other and hold each others
hands it would then show them progressively growing up and how they
grow further and further apart from each other ( A lot of people would
relate to this and could also learn from it)
6. Selection and Justification
• For my music video I have chosen my ‘Idea 1’. I chose this
because it is something I have experienced and a lot of people
can relate to old or young. I would be able to create a better
storyline with this idea that would be more interesting to my
audience I would also be able to be more creative with it.
From the start I had so many ideas to put into ‘Idea 1’ that I
didn’t want to put to waste.
7.
8.
9.
10. Age? 18
Gender? Female
First thoughts on this
idea?
It is a good and creative idea that will draw an audience
towards the product
What do you
like/dislike about this
idea?
I like that it shows the thoughts of many teenagers, and
shows them reality.
I dislike that it is similar to some other music videos and
films
Will this idea work
well?
Yes
Any improvements that
could be made?
Make it more unique and less like films that may have been
made
11. Age? 18
Gender? Male
First thoughts on this
idea?
Yeah, sounds good
What do you
like/dislike about this
idea?
I like the fact people can relate to it
I dislike it because it could be a bit depressing and cringy
Will this idea work
well?
Could do, I think yes
Any improvements that
could be made?
Not that I can think off
12. Age? 18
Gender? Male
First thoughts on this
idea?
If its made clear to the audience what you want to put
across then it will be a good idea
What do you
like/dislike about this
idea?
I like that its controversial
Will this idea work
well?
If it is done correctly and comes across right to the
audience
Any improvements that
could be made?
N/A
13. Age? 18
Gender? Male
First thoughts on this
idea?
I feel that this a relatively mainstream idea that has been
produced similarly on other platforms and has bee quite
commercially successful.
What do you
like/dislike about this
idea?
Its not particularly to my taste style wise but I thoroughly
enjoy the concept and plot line.
Will this idea work
well?
I believe so
Any improvements that
could be made?
As I said its not really to my taste so I'm not really an
authority on such things.
14. • I received great feedback for my idea. The
main point was that it is a very creative idea
and will become a great music video. The only
bit of un positive feedback I got was that it
was going down a mainstream path , I will
avoid this by showing how the whole meaning
of the video is creating a counter sterotype so
it will be based on mainstream but with a
twist.
15. Target Audience
• The appropriate target age for my music video is 12-22 I
worked this out by looking at similar videos to mine and what
there target age is. My music video has a high school theme
which will attract the young generation to enjoy it and also
slightly older to relate to it.
• The gender target audience is both boys and girls I have
chosen this as it is something both sexs can relate to and
would enjoy viewing.
