Keila García created a personal brand exploration document that outlines her background and goals in the music industry. She was born in Puerto Rico and studied music business. Her goal is to help gospel artists and create inspiring music events. She identifies relevant skills and outlines short, mid, and long term goals to work in artist management and own an artist management company. The document also includes sections on her identity, target audience, competition, credentials, and plans for networking, professional development and skills growth.

1. PERSONAL BRAND EXPLORATION
Keila García
Project & Portfolio I: Week 3
June 24, 2019

2. Born in a small island full of talented people,
Keila García was always catalogued as the gifted
one everywhere she went. She grew up
surrounded by music and her love for it grew
even more when her mom practiced songs
along with her. After all the years she spent
recording and practicing in small studios in PR
she finally decided to start her musical career by
self-studying the industry through a BA in Music
Business in Full Sail University. Her goal is to
help Gospel artists and create events related to
what she believes in, good music that
transforms.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Account Manager
• Personal Manager
• Event Manager
The Entertainer Brand Archetype-
Creating dazzling events that awakens
in the public, the desire to attend and
respond to what is happening.
Establishing relationships with artists
through my charismatic personality.
Entertaining and making the client
have an enjoyable and fun experience.
Event & Artist Manager

4. • DEMOGRAPHICS: 67% Male,
Located in the USA (NY,CA) or
unincorporated countries (PR),
mid 30s to 45, Predominately
single, College educated, White
• PSYCHOGRAPHICS: Love to
travel, interested in the music
industry, passionate about music,
love the outdoors
• IDEAL AUDIENCE MEMBERS:
Kimberly Muir (HR Sony Music
Ent.), Albert Morales (President-
The Shownet Group Inc.),
Dominic Dimengo (HR-
Universal Music Group)
Recruiters & Hiring Managers at SME, SG, and UMG
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level position as Music Manager in Warner
Media Group
• Lookout for information about opening an artist and
event management business
‣ Connect with people in the music industry
throughout LinkedIn by December 31, 2019.
Mid Term: (2025)
• Lead a small business as a booking agent and artist
manager for multiple artists
• Engage myself in knowing in depth the position of
Concert Promoters
• Connect with Gospel artists and expand my project by
December 31, 2025.
Long Term: (2040)
• Own a company that is involved in artist management,
artist and concert promotions.
• Manage two or more well-known Gospel artists
• Create and manage more than 10 Concerts around
Puerto Rico and USA by December 31, 2025.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Spreadsheet software 60%
Electronic mail software 85%
Active Listening 75%
Monitoring 55%
SOFTHARD
Accounting Software 10%
Desktop publishing software 10%
Coordination 40%
Negotiation 30%
SOFTHARD

7. I help Gospel artists become successful and
known in the music industry and create unique
events that inspire people to worship and
create unforgettable spiritual experiences
through them
PROMISE

8. CREDENTIALS
Work Experience:
• 3 years Directing Choirs
• 2 years teaching Vocal Sessions
Education:
• Secondary Level Education, B.S.,
University of Puerto Rico (2017)
• Music Business, B.S., Full Sail University (Exp. 2020)
Awards:
• University of Puerto Rico at Ponce Idol
Person Award

9. COMPETITION
Caitlin Cummiskey
Industry Experience:
• 6 months as Studio Coordinator in
Sugaring LA
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
• Bachelor of Arts- Creative Writing (2015), Arcadia
University
Leadership Experience:
• Course Director’s Award
Skills and Proficiencies:
• Customer Service- 3 endorsements
• Microsoft Word- 2 endorsements
• Cashiering- 2 endorsements
Keila García
Overall Online Presence:
• Less than 25 connections, banner image not yet
customized, the headshot is great, the details are good
but lacks information due to no experience in the music
industry, no articles published, inactive on social media,
URL is customized
• Grade: Average, 50 out of 100
Industry Experience:
• 2 years directing choirs
Education:
• Current student enrolled in Music Business B.S. at Full
Sail University
• Secondary Level Education- English B.S., UPR
Leadership Experience:
• No Awards Specified
Skills and Proficiencies:
• Knowledge in the music industry - 0 endorsements
• English as a Second Language - 0 endorsements
Overall Online Presence:
• Less than 15 connections, banner image is not
customized, professional headshot, detailed job
experiences, no articles published, not active on
personal social media accounts, URL customized
• Grade: Poor, 20 out of 100 5

10. COMPETITION
Rens de Wit
Industry Experience:
• Artist manager for 2 years and 2
months in DVTD MGMT
Education:
• Communications, B.A. (2016), Hogeschool Leiden
• Economy B.A., (2009) Aloysius College
Noteworthy Experience:
• Entrepreneurship -Owner of Devotion Event
Management for 2 years and 9 months
• Artist and Event Manager for 2 years and 1 month in
Scantraxx B.V.
Skills and Proficiencies:
• Social Media- 19 endorsements
• Event Management - 14 endorsements
• Marketing- 12 endorsements
Keila García
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, the bio is very simple and not
detaileds, no recommendations, notable volunteer
work work as an intern, URL not yet customized, his
not premium membership
• Grade: Good, 65 out of 100
Industry Experience:
• 2 years directing choirs
Education:
• Current student enrolled in Music Business B.S. at Full
Sail University
• Secondary Level Education- English B.S., UPR
Leadership Experience:
• No Awards Specified
Skills and Proficiencies:
• Knowledge in the music industry - 0 endorsements
• English as a Second Language - 0 endorsements
Overall Online Presence:
• Less than 15 connections, banner image is not
customized, professional headshot, detailed job
experiences, no articles published, not active on
personal social media accounts, URL customized
• Grade: Poor, 20 out of 100

11. BRAND POSITION
Promoting the best artists in the music
industry and creating unique events that
make the star shine through
KEILA “STAR” GARCÍA
Keila earned the nickname
“Star” in her Church since
she always made excellent
presentations herself while
singing and acting

12. NETWORKING &
MARKETING
Industry Events & Organizations
• SIM – Sao Paulo, Brazil – December 4-7, 2019
• LINECHECK – Milan, Italy – November 22-24, 2019
• Gospel Music Association (GMA)
‣ Community Membership, TN
Digital Marketing
• Primary Content: est. blog called “Musicalizando””; 4 to 5
paragraph news sharing music industry news, awards,
personal comments on songs and artists in the Gospel and
Worship Genre, 1 blog per week, posting through Word
Press
• Primary Tools: LinkedIn, FB promoting music industry news
through personal blogs; LinkedIn - network with industry
pros and publish weekly posts highlighting some of the
major points of the blog
• Website: Full Sail digital portfolio site to showcase school
work; use blog to post my articles and showcase my
knowledge on the music industry

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seek an event promoter pro and artist manager with
at least 20 yrs of experience in Gospel music industry;
family man that upholds Christian values, Feb. 2020
Formal Education
• Complete Music Business, B.S. by expected
graduation date in 2020
Technical Skills
• Take “The 2019 Complete Course On Accounting
Software Selection” in Udemy, January 2020
• InDesign Basics for Beginners: Learn InDesign
Quickly Course in Udemy, March 2020
• Marketing - Lynda.com, December 2019
Soft Skills
• Negotiation Foundations - Lynda.com, Sept. 2019
• Critical Thinking Course - Lynda.com, Oct. 2019
• Join the community of The Foundation of Critical
Thinking and take the course
• Overcoming your Fear of Public Speaking-
Lynda.com, Nov. 2019

14. Keila García
You know how Gospel artists have not yet
been rightfully exposed in the music
industry? Well, what I do is bring tools that can
help them overcome this by bringing marketing
options in social media.
In fact, after becoming a Gospel singer for more than 8 years, I have
obtained many followers through social media such as Instagram,
Facebook and Twitter in about two to three days due to daily posts.
Singers have often asked for my help to obtain more followers and tips to
create unique videos and posts that could attract more fans.
“

15. REFERENCES
De Wit, R (2019). Rens de Wit LinkedIn Profile. Retrieved June 24,
2019, from https://www.linkedin.com/in/rens-de-wit-33700143/
Careers. (2019). Warner Media. Retrieved from https://
www.warnermediagroup.com/careers
Critical Thinking. (2019). Retrieved from http://
www.criticalthinking.org/
Cummiskey, C. (2019). Caitlin Rose Cummiskey LinkedIn Profile.
Retrieved June 23, 2019, from https://www.linkedin.com/in/caitlin-
rose-cummiskey/
Dimengo, D. (2019). Dominic Dimengo. Facebook Profile. Retrieved
June 23, 2019, from https://www.facebook.com/ddimengo
Dimengo, D. (2019). Dominic Dimengo. LinkedIn Profile. Retrieved
June 23, 2019, from https://www.linkedin.com/in/ddimengo/
Lynda: Online Courses, Classes, Training, Tutorials. (2019). Retrieved
from https://www.lynda.com/
Morales, A. (2019). Albert Morales Tefel. Facebook Profile. Retrieved
June 23, 2019, from https://www.facebook.com/albertmoralestefel
Morales, A. (2019). Albert Morales. LinkedIn Profile. Retrieved June
21, 2019, from https://www.linkedin.com/in/albertmoralestefel/
Muir, K. (2019). Kimberly Muir. LinkedIn Profile. Retrieved June 22,
2019, from https://www.linkedin.com/in/kimberlydmuir/
ONETOnLine.org. (2019). Summary Report for: 13-1011.00 - Agents
and Business Managers of Artists, Performers, and Athletes.
Retrieved June 21, 2019, from https://www.onetonline.org/link/
summary/13-1011.00
ONETOnLine.org. (2019). Summary Report for: 11-3031.02 - Financial
Managers, Branch or Department. Retrieved June 21, 2019, from
https://www.onetonline.org/link/summary/11-3031.02
ONETOnLine.org. (2019). Summary Report for: 13-1121.00-Meeting,
Convention, and Event Planners Retrieved April 14, 2019, from
https://www.onetonline.org/link/summary/13-1121.00
Puippe, P. 10 Music industry events you should attend in 2019.
Retrieved from https://www.imusiciandigital.com/en/10-music-
industry-events-you-should-attend-in-2019/
Home - The Gospel Music Association. (2019). Retrieved from http://
www.gospelmusic.org/
Udemy.com (2019). Online Courses - Learn Anything, On Your
Schedule. Retrieved from https://www.udemy.com/
Unsplash.com. (2019). Beautiful Free Images & Pictures. Retrieved
from https://unsplash.com/