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1. EVALUATION
Your name

2. PRODUCTION
PROCESS
EVALUATION

3. RESEARCH
My research was useful because I could see what
different kinds of videos they are and what different
genre videos look like and what different components
are in each genre, pop being colourful with lots of cuts,
and rap being dark with a lot of cuts that are usually on
the beat. That’s something that all videos seemed to
have in common is that when there is a cut, it is on the
beat.
Then I realised this I knew I had to do this with my video
as well. I liked the pop genre videos and how they
looked, so I decided to do a pop song. The song that I
chose was ‘Never Be The Same’ by Camila Cabello.
The research helped me with my video as I could keep
referring back to what different genres look like and how
to convey the genre I wanted to in my music video, to
make it look like the professionally directed piece I
wanted it to.

4. PLANNING
The song I chose was ‘Never be the same’ by Camila
Cabello I liked this song because it has a mixture of good
hard beats, and is also a nice flow and a relaxing song. I
planned to do a colourful lip-sync and then add in a
mixture of ‘memories’ of a happy relationship, in black
and white, to really emphasize the happiness that is being
sung about.
The basic idea of my video went to plan, as I did end up
doing a video that was black and white with the colourful
pops of the lip-syncing. The lip-sync and the other
‘memories’ were shot on different days with different
cameras, this was noticeable unfortunately as one of the
cameras were not set up properly, and I failed to check
the camera (I now know to do that). Because of this the
‘Memories’ segments of the video is slightly more blurry
than the lip-syncing bit. To try fix this as much as I could,
I played with the contrast, blacks and whites, to make it
pop more and look less blurry. I would say that this was

5. TIME MANAGEMENT
My time management could have been a little bit better. I
am easily distracted and find it easy to go off track and
not do as much work as I need to. Then I feel like I rush
to do the work needed, to complete the task on time. I
realised quite early on that I needed to get my head
down and not get as distracted so started to ignore
people, get my filming done, and get my video finished
without getting distracted, I managed to do this by
tuning people out who I would usually talk to, and just
concentrating on my video. At first my time management
was shocking, and I fell behind, but then it got a lot
better and I finished my video before the deadline.

6. TECHNICAL QUALITIES -
CAMERA
I found setting up the camera quite difficult. I didn’t really
understand the resolution etc. You can see this in the
camerawork on the black and white bits of the video, as it is
slightly blurry as I failed to follow and use the checklist of
setting up the cameras. It was shot in a higher resolution than it
should have been and this made the focus different and not as
good as the other parts of my video. This made it look strange,
but I managed to fix it. To avoid this in future, I need to get
someone to explain setting up the camera to me again in a way
that I will understand. I may even print off the checklist so then
its there next to me so I can see it and find it easier to follow.

7. TECHNICAL QUALITIES –
EDITING/POST
I found editing my video quite fun as I have not done anything like
this before. At first I didn’t know how to change the resolution, the
contrast and the saturation. I asked how to do these things and my
tutor showed me the bits I needed to use, and I played around with
the different settings until I got what it to what I wanted and
needed it to look like to look more professional. I reduced the
saturation right down to the bottom to make it black and white,
then brought out the blacks and whites in the settings to make it
more defined and better than almost grey looking. This worked
because it made it look as dream looking as I liked, it also made
the blurriness tone itself down and focus a little bit more. With the
frame size of the same bits, I had to blow up the video so it filled
the whole screen, as it as filmed on a different resolution. I did this
by double clicking on the cut I wanted to change and moving it to
where I thought was the best place. I also enjoyed changing the
colour tinting on the lip-synced parts, as this made it more

8. AESTHETIC QUALITIES
My work looks good as it looks like a music video someone might
have asked to be made the different colours and where the cuts
are make it look decent and much better than just a film that has
some music playing over it. It was only slightly creative as I wasn’t
very good at coming up with the idea, I just looked at existing
videos and came up with an idea of memories. It could be
improved by more colour maybe, and more locations and better
camera work, now I know how to use a camera a lot better. I liked
way it went black on the beat drops I thought was dramatic and
also quite fun, this showed I was cutting on the beat as well. I
didn’t lie how in some cuts I felt like I should have cut them
shorter but I couldn’t as I didn’t have enough footage. This shows
you need to shoot as much as possible to make I look the best it
can.

9. AUDIENCE APPEAL
I have kept the genre of my music and video exactly how I
planned it from the start as I wanted pop, and pop has a lot of
colourful cuts and different funky effects. I liked the way it
looked during the research part of this task. This is when my
idea first came about.
My video has a lot of colourful cuts, on the lip syncing bit the
cuts are never the same colours after each other, it was like a
pattern of different colours. I also put in ‘memories’ which
aren’t colourful, but the black and white gave it more f a
dreamy vibe. It doesn’t really matter that it isn’t all really
colourful, as that could be quite overwhelming for the eyes,
and not look as good as it does right now. I prefer having a
video that looks more professional than having a video full of
colour and it look silly.

10. PEER
FEEDBAC

11. FEEDBACK 1
What did you like about the product?
 I liked the storyline and the colour changes used in the editing, it
made the video have an extra ‘pop’ in it, giving it a bit of character. I
also liked the fact that there were outfit changes, showing that the
characters were shot in different days giving the video/ storyline a
memory feel.
What improvements could have been made to the
product?
 Different locations/ shoots as it would make the storyline a bit more
detailed and complex and be able to cut to a new location when
editing and go back to the other location.

12. FEEDBACK 2
What did you like about the product?
 I liked the variety of colour changing instead of the entire lip sync
being the exact same background. And about the fact that all the
scenes with Ben and Jodie are in black and white which could
resemble a flashback or that it is in the past. Also I liked that the
acting between Ben and Jodie wasn’t choreographed so it made the
video look more natural, as it basically was.
What improvements could have been made to the
product?
 There could’ve been a link between the visualisation and the lyrics
that could have created a story that is shown between the cast.

13. FEEDBACK 3
What did you like about the product?
 I liked how Jodie's lip singing is well synced with the video and the
use of all the different colours at certain points.
 I also liked the use of all the videos and the black and white scheme
in most of the videos, well chosen song along with the videos as it all
works out and is well synced.
What improvements could have been made to the
product?
 You could use a more varieties in location even if it’s a green screen
to give a more visual effect of connection to the song.
 Overall a really enjoyable video.

14. PEER FEEDBACK
SUMMARY
What do you agree with from your peer feedback?
I agree that I could've used more varieties of different locations
to give my video more depth and to be more visually pleasing,
I also agree with the comment that was made about my video
having a storyline in it to make it easier to follow and more
pleasing to follow as there will have been a story.
What do you disagree with from your peer feedback?
I disagree with none of it as I think all of this criticism can be
used positively and taken on board to make a better video in
the future.