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Demographics and psychographics

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Demographics and psychographics

  1. 1. By David Lewis
  2. 2. Demographics Definition: Demographic information is used in media marketing to classify an audience into age, gender, race and other categories. Demographics are broken into bands depending on peoples jobs or status. This is shown in this table.
  3. 3. Demographic Table
  4. 4. How Thrillers use Demographics Thriller Movies could be aimed at any off the letter codes. This is because it has such a wide audience. However some Thrillers do not appeal to all audiences such as a psychological thriller may not appeal to the E code as they could be less educated if they are unemployed so would not see the appeal in a psychological thriller.
  5. 5. Psychographics Psychographic segmentation divides the market into groups based on social class, lifestyle and personality characteristics. It is based on the assumption that the types of products and brands an individual purchases will reflect that persons characteristics and patterns of living.
  6. 6. Psychographics
  7. 7. Thrillers in Psychographics Thrillers are also a film that could appeal to every type off Psychographics as they are not specified as much as a ‘Rom Com’ is.
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