1. Cara Breedt
 Excellent
communication
skills
 Team player
 Ability to work
independently
 Customer
service
excellence
CARA BREEDT
C U R R I C U L U M V I T A E
Cell: 083 640 8572 / Email: carabreedt@gmail.com
Residing in Hillcrest
P E R S O N A L D E T A I L S
Full name: Cara Breedt-Clarke
Nationality: South African
ID Number: 8505150181089
Marital Status: Married
Languages: English
Driver’s Licence: Code 08 | EB Unendorsed South African
KE Y S K I L L S
 3 years working experience as Account Manager
 3 years working experience as a Marketing Manager
 Extensive events experience
 Extensive dealings with people on all levels
 Bringing in new business
 Providing excellent customer service at all times
 Professional and able to work confidentially at executive level
 Efficient and able to work individually or as part of a team
 Reliable and trustworthy
 A genuine passion for helping people
Q U A L I F I C A T I O N S
Matric Exemption, 2003
Kloof High School
Subjects: English HG, Afrikaans HG, Mathematics SG, Home Economics HG, Geography HG Biology SG
B-Ed Foundation Phase, 2004 – 2005
Embury Teaching Training College (1st year) / University of Pretoria (2nd year)
(Completed the first two years and then moved back to Durban)

2. Cara Breedt
Diploma: Communications Management, 2008 (1st year completed)
Vega School of Brand (Part- time)
C O M P U T E R S K I L L S
MS Word MS Excel
MS PowerPoint Pastel (basic)
MS Publisher Chase (basic)
E M P L O Y M E N T H I S T O R Y
Espresso.Engage (April 2013 - Current)
Advertising, design, research, special projects and activations
Reason for leaving: To be discussed
Role: Account Manager for Espresso.Engage
KEY RESULT AREAS:
 Putting together briefs for Production and Creative briefs for Designers
 Handling all reverts from clients
 Approving print passes
 Running with events/ exhibitions/ new stores from beginning to end
 Understanding each brand and finding the best way to market their brand
 Coming up with new ideas for the brands
 Bringing in and pitching for new business recently signed a 3 year contract with a Joburg Shopping
Centre
 Managing the Engage department and staff
 Recruitment strategies
 Activation reports
 Presenting to client
 Sourcing eventing elements
 Management of budgets within the events
 Negotiating with various suppliers
 Setting up the Engage department
 Briefing promoters and managing promoters
 Handling Instore promotions, Sampling, Road shows, conferences, recruitment
 Thinking out of the box and finding solutions to problems
 Interior Design and Architectural Requirements and project builds
 Design of all printed and fabricated elements: wallpapers, signage, full store wrap, etc
 Trustee and Annual Reporting, including copywriting and presentations for board meetings
 Arrangement and management of security staff during construction phase
 Arrangement and coordination of photographers and videographers for events, PR, etc

3. Cara Breedt
 Co-ordination, purchase, pack and courier of consumables
 Copywriting and proofreading of PR material
 Purchasing, including sourcing, travel to purchase, packing and courier/deliveries
 Sourcing, arranging and coordinating internal Lab staff training
 Daily Lab Maintenance in conjunction with suppliers, from light bulb replacement, to burst pipes,
stolen lanyards, etc
 Communicating daily maintenance schedule, if any, with all Labs
 Creation, management and maintenance of client marketing to date
 Event conceptualization and full management
 Sourcing, purchasing, wrapping, packing and couriering of goodie bags and media packs
 Constant maintenance of all inventory lists and asset registers for all 3 Labs, from electronic
equipment and their serial numbers to kitchen contents, marketing material etc
 Assisting with last-minute Lab emergencies eg. Galleria water flooding
 Updating course material/ pre-course survey/ rules and regulations for training courses
 Arranging, printing and managing the signing of Indemnities for all competitions
 Printing and binding of presentations
 Installation and dismantle of Christmas Décor
 Arranging transport for pupils to visit Learning Labs
 Arranging, executing and managing career expo’s at the Lab’s Shopping Centre’s
 Arranging attendance and dealing directly with various exhibitors attending funded expos
 Managing all Lab competitions including all the advertising, facebook, etc
 Sourcing and producing branded giveaways
 Managing aerial advertising and negotiating rates
 Arranging and managing onsite plumbers, electricians, carpet cleaning and pest control
 Arranging and managing school audits
 Arranging and managing IT audits
 Arranging and managing regular servicing of aircon, fire extinguisher and hose
 Purchasing of all Kitchen equipment
 Arranging, coordinating and implementing Christmas functions, team building and feedback reports
 Advertising, sourcing various mediums ie. In-flight magazines, morning live, expresso, etv sunrise
 Management and maintenance of monthly and annual workflow calendar
 Liason with Individual Centre Management team (with COO approval)
 Intermittent visits/checkups/ extensive travel
 On-going competitor analysis eg. DSTV, other Trust initiatives and other Corporate Social
Responsibility Initiatives
 Constant lookout for opportunities for growth and partnership and new ideas to improve the
brands- sourcing various exhibitions where client can get involved
 Working after hours and weekends
 Ad hoc investigations, research, presentations and initiatives
 Pre-, during- and Post- Campaign Feedback reports
 Weekly feedback reports
 Powerpoints and proposal documentation
 Management of budgets
 Attending meetings when required, nationwide
 Arranging and managing storage units
 Assisting with writing of contracts
 Signing contracts for exhibitions

4. Cara Breedt
 Assisting with installing and dismantling of exhibitions
 Assisting with SETA and their formalities
 Arranging and writing reports for Mall Management
 Management, maintenance, storage and inventory lists
 Maintenance of external signage eg. Arranging for this to be cleaned every 3 months, etc
 Arranging VIP’s and Media to attend events
 Having relationships/sourcing schools
 Assisting with bursary student ie. University enrolment
 Assisting with internship process
 Sending calendar entries for all events as well as when suppliers are coming to see clients
 Webcam staff training
 Setting up and hosting of internal and external meetings
 Attending Monday morning status meetings
 All graphic design, layout and DTP across all projects:
 Press & Print material
 Corporate identity and stationery requirements
 Flyers, inserts, brochures, name badges, electronic signatures
 Social media design: Facebook, instagram, twitter
 Creative and/or Art Direction on all creative elements
 Front-end graphic design of web-based communications
 Illustration
 Copywriting, proof-reading and scriptwriting
 Management of all pre-production for photography shoots - models, props, marketing material, etc
 Arranging social media boosts
 Radio production, its management and Voice Over direction
 Managing and coordinating radio and television interviews, including briefing client on the interview
process, ensuring interview Q&A are as per prep work, and being present for all radio interviews or
OB’s
 Internal ad-hoc graphic design of cards, invitations, gifts etc
 Creation and supply of Marketing Material along with instructions of use
 School Billboards design, fabrication and installation management, including reports and
photography of billboards
 Handling and supply PR to Caxton
 Updating screen backgrounds at all Labs
 Sending hi-res images/uploading via wetransfer
 Taking briefs for creative jobs
 Creating written briefs to put into studio outlining the creative requirements, production guidelines
and deadlines
 Strategic conceptualizing of all advertising and campaigns through-the-line
 PhotoShoot coordination with photographer / art director
 Deadline and material management in conjunction with Caxton and various media partners
 Liaison and co-ordination of artwork with various suppliers
 Collection and deliveries of all artwork discs and proofs
 Liaison, briefing and passing of print jobs on the run at Print Houses
 Media coordination and allocation of all key numbers, deadline management and liason with Media
Houses
 Upkeep of client hard drive which stores all photography and videos

5. Cara Breedt
The PinkDrive, JHB (July 2012 – March 2013)
The Pink Drive is a Breast Cancer educational and fundraising NGO
Reason for leaving: Would like to relocate back to Durban
Role: Brand Manager
KEY RESULT AREAS:
 Assist with all marketing events for projects which CMF currently runs or initiates
 Assist with PR for all CMF events
 Assist in raising sponsorship when required
 Assist with finding long term media sponsorship
 Running with events
 Management of budgets within the events
 Negotiating with various suppliers
 Bartering with various suppliers
 Proof reading of monthly newsletters
 Liaise with participants of the events
 Finding new sponsorship
 Find new events that PinkDrive will benefit from
 Putting together briefs for artwork
 Dealing with various celebrities to attend events and to be brand ambassadors for PinkDrive
 Sourcing of new brand ideas/ brand awareness
Primedia Lifestyle, Gauteng and Durban (September 2009 – June 2012)
Primedia is a leading South African media group
Reason for leaving: Needed a new challenge
Role: 1. Marketing Manager to four Shopping Centres (December 2011 - June 2012)
2. Marketing Manager to three Shopping Centres (March 2010 – December 2011)
KEY RESULT AREAS:
 Developing a marketing strategy for the centre
 Conceptualizing, planning and implementing the marketing strategy, events and promotional
activities
 Management and monitoring of expenses in respect of the marketing and promotions budget
 To liaise with all tenants of the centre in an on-going basis with regards to marketing and advertising
matters
 To plan, book and submit for approval all advertising efforts
 To give monthly reports on past events and advise on progress on forthcoming events to both client
and tenant
 Keep correct and accurate records of all quotations, orders and payments to suppliers and ensure
that payments are monitored and expedited timeously
 Preparing monthly newsletters and marketing reports
 Prepare budgets for each event

6. Cara Breedt
 Relationship building with local media, client, tenant and shoppers
 Liaison with suppliers, tenants and shoppers
 Prepare Presentations
 Execution of above-the-line and below-the-line campaigns
 Interviewing of promoters for the various campaigns
 Marketing the centre as well as the interior of the centre
 Booking of exhibitions at Court Space within the centre
 Manage exhibitions
 Approval of all artwork
 Briefs done for various artwork needed
 Present to client and tenants
3. Marketing Administrator/ Assistant (September 2009 – February 2010), Durban (Promoted and
transferred to Gauteng)
 Presentations for the various mall activities
 Sourcing ideas for the various events that take place at the mall ie, promoters, magazines
 Getting quotations together
 Dealing with Clients and Suppliers on a daily basis
 Coming up with various options/ ideas for our clients event and concerts
 Arranging Christmas décor for 11 mall in the Gauteng Region, entertainment etc at the various malls
nationwide
 Come up with ideas that could take place at a mall
 Give ideas to better a event, work on or change
 Budgets
 Claim sheets
 Consolidating Monthly reports
 Invoicing
 Negotiate different ideas, give changes that need to be made to a proposal or event
 Organising of editorials for the malls and the tenants in various Newspapers
 Writing of editorials that have been published in newspapers ie. Maritzburg Sun
 Designing of Billboards, flyers, Banners, Posters etc
 Meeting deadlines
 Arranging promoters for our clients
 Getting quotes for our clients and coming up with ideas
 Booking travel and conference rooms
 Co- ordinate certain events
 Recruitment: sourcing candidates, setting up interviews, dealing with agencies and candidates
Dixie Recruitment, Durban (August 2008 – September 2009)
Dixie Recruitment specialises in Recruitment throughout Durban
Reason for leaving: Company restructure
Role: Office Co-ordinator
KEY RESULT AREAS:

7. Cara Breedt
 Organise all promotions at Pavillion and Hillcrest Corner, sporting events
 Sourcing, organising of promotional gifts for candidates and clients
 Organising of weekly meetings, managing the front office, meeting and greeting candidates and
clients
 Database management, typing up of CVs, screening of CVs
 Invoicing, assisting with month end sales pack
 Credit control, petty cash
 PA to owner, diary management for consultants
 Client queries and Liaison, e-Marketing - organise all mailshots, Research relevant conventions for
each specialist consultant
Colleen Mossman/ Global eWaste Solutions, PMB (April 2007 – July 2008)
Reason for leaving: Travelling became an issue
Role: PA / Logistics Manager
KEY RESULT AREAS:
 Organising Road Shows for new Property developments
 Organising the logistics side of Global eWaste Solutions in Durban to the factory in Gauteng
 Office administration and PA duties - Flight and accommodation bookings, putting spreadsheets
together
 Putting together slide show presentations
 Paying salaries, Invoicing, getting quotes
Shosholoza Marketing, JHB (April 2006 – March 2007)
Reason for leaving: Moved back to Durban
Role: Events Co-ordinator / PA/ Secretary
KEY RESULT AREAS:
 CANSA Shavathon
 Womens Day
 Walk a Block for Choc and Hospice
 Organised various venues and events for big corporates such as Nedbank
 Organised guest speakers and celebrities to these events and corporate functions
 Organised live performances at our three big main events of the year
 Slide Show presentations
 Quotes for the events
 Setting up various meetings with clients
 Found possible venues for our three main events such as shopping malls and dealt with the centre
management
 Decorated the layout of the event

8. Cara Breedt
 Organised celebrities for voice over’s for the TV adverts
Part-time employment
 January 2006 – March 2006 Au Pair for a family in Durban
 January 2005 – August 2005 CIA Services Admin Clerk
 January 2001 – December 2004 Hillcrest Medical Centre Switchboard and Filing
T R A I N I N G
 Certified Biometrics Officer (CBO). Completed the AFISwitch Training course through Kroll, 2009
 MS PowerPoint 2007, 2010
 MS Excel 2007, 2010
A C H I E V E M E N T S
 2003 – Full Colours for Tennis Re-award
 1999- 2002 – Full Colours for Tennis
 1995 – 2000 KZN Schools Tennis Team
 1995- 2000 KZN Tennis Team
 Travelled around South Africa for various Tennis tournaments.
R E F E R E N C E S
 On request