1. Curriculum Vitae
Nicola Ghalmi
32 London Road, Wheatley
Oxford. OX33 1YA
07540 339 377 n.l.stokes@hotmail.co.uk
OBJECTIVE
SKILLS AND
EXPERIENCE
I am looking for an engaging and creative role, whereby I can use the skills and
experience that I have. I have enjoyed various diverse roles in marketing which have
provided me with a broad range of skills that can be applied to any role.
Company Duties/Responsibilities
Oxford
Innovation
Marketing
Executive
2013 - 2015
 Execution of Marketing Campaigns online and offline
 Plan and execute marketing campaigns, particularly
promotion of events, including;
Selecting target audience
Writing and editing copy for online & offline
Proof reading
Liaising with Growth Managers and intermediaries
Monitoring, analysing and reporting campaign analytics
Logging data on CRM
Analysis of events including questionnaires and surveys
Provide support as necessary for events.
Liaising with 3rd party suppliers including PR and marketing
agencies.
 Customer Information and Research
 Analysis of all GrowthAccelerator marketing activity, including
presenting recommendations and findings
 Preparing copy and PR for events
 Responsible for being a brand gateway for the
GrowthAccelerator programme, including;
Monitoring all brand compliance issues
Disseminating brand guidelines to the team
 Social media plans and schedules, including;
Providing social media training
Monitoring all activities
Shawcity Limited
Communications
Manager
2010 - 2013
 Managing all marketing aspects including developing
Marketing strategies
 Developing and managing the communications plan
 Coordinating exhibition events and corporate events
 Creating and disseminating advertisements for trade
magazines
 Developing marketing literature including brochures
 Managing company website – including content writing
 Managing social media sites to create a strong professional
brand as well as developing supporting social media
strategies
 Developing targeted email campaigns (in-house and using
external agencies)
 Reporting on all marketing activities using tools such as
Google Analytics
 Preparing a marketing budget
 Sourcing appropriate pictures and video content for online
channels.
Greatest achievements include:
 The development of a new website including content writing

2. (and management of content continually.)
 Successful email campaigns that have generated a good
level of ROI
 Preparing Marketing Strategies based around the needs of
clients, processes and competitor information and research.
 Use of innovative communication techniques (online web
chat) that created 100% ROI in terms of profit. (Generation of
20k profits over 10 months with no costs.)
Dance Inspires
Owner
and Instructor
2004 - Present
This business is managed and maintained alongside a business
partner in my spare time. Duties are shared and include:
 Day to day management of all systems and processes
 Development of strategies to ensure future growth of services
 Management of the website and content management
 Organising events and competitions
 Communicating with media sources to support events and
maintaining a relationship with those sources
Communications through social media platforms to generate
a community and create an established brand
 Producing marketing material for events/news at a high
standard
 Communicating to students via email marketing, monthly
newsletters and through social networking sites to support
projects/events
 Maintaining student database
 Student account management
 Maintaining financial records
 Creating innovative ideas for promotional techniques
 Administration – answering telephone calls, emails and online
web chat
Ruskin College
Secretary/
Marketing
Assistant
2007 - 2010
 Student enrolments, answering queries and preparing course
material for students/tutors
 Communicating with older learners with learning difficulties
 Working as a team to discuss and resolve issues
 Use of Microsoft Word, Excel and Power Point
 Trained First Aider (course taken in January 2008).
 Producing marketing materials and mail shots
 Assisting Marketing Officer– including editing the College
website (editing/inserting word documents/adding
news/events and pictures) and producing marketing material
ensuring consistent design throughout.
Pegasus Theatre
(voluntary)
2010
 Creating a programme of suitable projects
 Creating a client database for events
 Producing letters/leaflets to clients
 Experience of working in a team
CAM Digital Diploma in
Marketing
PASSED

3. EDUCATION
SKILLS
HOBBIES
REFFERNCES
I have excellent knowledge of Microsoft Word, Excel, Power Point and Microsoft Outlook.
I also have experience of using computer software such as Event Manager, vista print
(email marketing/client database software) and SAP and feel very competent when using
them. I am a quick learner and am able to adjust to different types of software systems. I
am also skilled in the use of Adobe InDesign & Photoshop.
I enjoy working with websites, building publicity materials and pulling information together
to compile reports. I also enjoy writing for both online and offline and have extensive skills
in building marketing/PR relationships. I enjoy working in a team; however have the ability
to work on my own initiative.
I have a polite telephone manner and communicate in a professional manner to clients
and colleagues. I am also very flexible and have strong organisational and time
management skills.
I feel I am a friendly, caring and respectful candidate for employment who is willing to
learn new things, and regularly participate in training courses in my spare time to ensure
my continual development.
Hobbies that I enjoy are dance and cycling and I therefore like to use my spare time to
achieve in these, especially in the area of dance.
Adrienne McGurn
Dance Inspires
Regal Court
112 London Road
Oxford
OX3 9AW danceinspires@hotmail.co.uk
Angela Morris
Oxford Innovation
New Road
Oxford
Oxfordshire
OX1 1BY a.morris@oxin.co.uk
07770 014904
CIM Diploma in Marketing Course completed – Grades C, C, C B
CIM Professional
Certificate in Marketing Course completed – Grades B, A , B, C
ILEX Diploma for Legal
Secretaries:
2006 -2007
 Advanced Word Processing
 Advanced Administration in the Legal Environment
 Advanced Communication Skills in the Legal
Environment
 Advanced Information Processing in the Legal
Environment
 Proof Reading
 OCR Level 3 Advanced Text Processing
 OCR Level 3 Advanced Word Processing
 OCR Level 3 Advanced Document Presentation
 OCR Level 3 Advanced Legal Word Processing
Overall Grade: MERIT
Oxford Brookes 1 year of a Marketing Degree
A Levels:
Winchmore 6th
Form
Business Studies (A) Art (B) Film Studies (C)
English Literature AS (C)
GCSE’s
Winchmore School
9 Grade A – C’s GCSE (including Math and English)