Malek Asmar is a dual Swedish-Lebanese national born in 1992 in Dubai, UAE. He received a Bachelor's degree in Business Administration with an emphasis in Marketing from the Lebanese American University. He has over 5 years of experience in sales, marketing, and project management roles for companies in Dubai and Sweden. Currently he is a CBD Executive for P&G in Dubai, where he manages a portfolio selling over 10 million AED per month.

1. Personal Dossier
Date of Birth: 1st September 1992
Current Address: Dubai, United Arab Emirates
Nationality: Dual Swedish and Lebanese
Language Proficiency: English & Arabic (Fluent)
Driving License: Lebanese & UAE Licenses
Education History
Bachelors inBusiness Administration(Emphasis in Marketing) Sept 2010 - June 2014
Lebanese American University, Beirut Lebanon
Lebanese Baccalaureate Certificate (Concentration in Economics and Sociology) Sept 1996 - June 2010
International College
Professional Records
CBD Executive May 2016 onwards
 Handle P&G Portfolio for Lulu Hypermarkets in Dubai and Northern Emirates selling an average of 10 million AED per
month
 Forecast monthly stock levels to ensure full stock coverage across all categories and brands
 Forecast sales targets and ensure they are met by the team
 Identify opportunities for events, services, and distribution channels that will lead to an increase in sales
 Create and Implement tailor made promotions to increase offtake of different products based on the appropriate shopper
profile
 Participate in pricing the solution/service & setting budgets.
 Listing new products and services and enhance existing relationships with customers
Account Executive June 2015–May 2016
Procter & Gamble Division- Transmed Overseas Incorporated, Dubai- UAE
 Handle P&G Portfolio for Lulu Hypermarkets in Dubai and Northern Emirates selling an average of 10 million AED per
month
 Delivering Company’s KPIs
 Focus on increasing the sales and supervising the sales process by follow up on orders, deliveries and collections
 Built and maintain a solid relationship with the customer to allowing further enhancements in planograms to increase
sales
 Supervise a team of twelve merchandisers and focus on ensuring each member exceeds their potential and meet their
yearly KPIs by daily reporting and competitor analysis.
Sales & Marketing Executive July 2014 – May 2015
Vindeus Hotel, Sodertalje- Sweden
 Implemented an online strategy for the Hotel creating online presence across various social media platforms whereby
increasing traffic onto the company website and further exposing the hotel in the European market.
 Hands-on experience in conducting market research, trend & competitor analysis, prospecting customer approach
 Conducted extensive market research to analyse and assess market potential, providing valuable inputs to fine-tune
selling & marketing strategies for corporate agreements and rates.
Malek E. ASMAR
Mobile: + (971) 52 609 6448
Email: malek.asmar9@gmail.com

2. Activities &Voluntary Involvement
ProjectManagement Professional Program (PMP®) May 2014 – June 2014
» Completed the Project Management ProfessionalProgram which involved best practice methods and lectures to enhance
Management techniques
International College Community Service Program September 2008 – June 2010
» Rafic Hariri PublicHospital
» SKOUN Organization(campaign against drugs)