1. Shisa Supattrakul (Ant)
Date of Birth:Dec 26th,1980
152/560 Supalai City Resort,
B Building , 8 Floor, Ramkhamhang Road
Huakwang Bangkapi Bkk,Thailand 10240
Mobile. 08-3076-9363
ant.shisa@gmail.com
Summary of Qualifications
Knowledge of Marketing operation and implementation, Strategic thinking,
Strong interpersonal Skills.
Proactive, Highly motivated, Initiative and well-organized
Education
1999-2003 Bangkok University, Bangkok, Thailand
Faculty of Communication Arts (BUCA)
Major in Advertising, Minor in Public Relations.
2009-2011 College of Management , Mahidol University (CMMU), Bangkok, Thailand.
Master of Management (M.M.), Major in Marketing (with 3 of 4 satisfied stars)
Selected Course
Principle of Management
Thai Economy in Global Context
Strategic marketing Management
Accounting
Management Information Systems
Financial Planning & Control
Consumer Behavior
Research Methods in Marketing
Product Development and Design
Retail Marketing
Brand Strategy
Trade Marketing
Services Marketing
Marketing Communications and
Promotions
Consulting Practice
Two by Two Metrics Business plan
Writing Marketing case study Marketing Seminar

2. Working Experience
Feb 16 – Current
Central Embassy Hotel LTD.
Leasing Director
o To take care all anchors, luxury brands and premium brands
o Analyst target market of each Shopping Center for planning and customize concept
zone
o To manage team and encourage them to propose new brands
Oct 12 – Jan 16
Siam Retail Development Co.,Ltd.
(Fashion Island, Terminal 21, The Promenade and Life Center)
Leasing Manager (All anchor tenants and fashion and food department)
o To take care all anchors such as The Mall, Robinson, Fitness First, Kidzoona,
Powerbuy, B2S and Major Cineplex of 4 Shopping Center and all food
categories(excluded food court type)
o Analyst target market of each Shopping Center for planning and customize
concept zone
o To manage team and encourage them to propose new brands
o To do budget control by shop
o Analyst sales and rental fee database for revenue improvement
o To plan short term and long term strategy from current market situation
o To foresee shop zoning and target market with visualization of marketing
o To negotiate with convincing skill to new interesting brand
May 10-Sep 12
Sony Thai Co., Ltd.
Marketing Manager
Person in charge of Personal entertainment media categories.
o To formulate, monitor, and revise the annual marketing plan within the short-term and
mid-term brand plan and effectively transform the marketing plan to a sales plan
o Managing new product/indication launch projects to ensure proper pre-marketing process
before launching; market research, share information with all key persons

3. o To implement, evaluate and modify the marketing mix; i.e. communication,product
positioning, marketing plan, pricing, PR, and all special events to ensure an effective
integrated marketing program
o To encourage new product and channel expansion to distributor of main gadget dealers
o To collaborate with line up meeting with regional colleagues and being a buyer for
importing headphones
o To co-ordinate with supply chain and the customer service department, to assure the
continuous supply of product to the marketplace
o Leading agencies and internal team members where appropriate to execute all
communication activities and public relations (marketing materials,advertising, client
communications, direct mail, marketing campaigns, press releases, content for trade
publications, etc.)
o Providing monthly reporting to the VP, regional and Business Development.Will include but
not be limited to reporting on the status of prioritized marketing and communication
activities. Reporting will be both historical and forward looking.
o Developing and managing the communications budget.
o To deliver all marketing activities within the agreed budget.
May 09- May 10
A&J Infinity Co., Ltd. (Jeab-Aom TV Program on Channel 3)
Secretary of CEO and PR & Marketing Manager
A-Plus Group Co., Ltd. (Freelance)
Marketing Manager
o Co-coordination with management team and the television channel
o Preparing the marketing presentation to board of television channel
o Providing marketing plan to promote in pre-launch TV show program
o Approach and Providing marketing consultant to the potential company for sales
improvement program by Below the Line such as Event marketing, One to One Marketing
etc.
April 08-May 09
General Rediffusion Co., Ltd.
(Boost Juice Bars which is Fruit Smoothies franchise from Australia)
PR & Marketing Manager and Department store co-ordinate
o Coordinating with marketing team at Mother company to maintaining local marketing to
follow up compliance role
o Providing local raw materials for reduce the cost and also controlling standard quality
o To control and encourage all marketing communication follow up the Bible of Mother
company both of ATL and BTL.

4. May 05-Aug 07
Next Asia Inter-trade Co., Ltd.
Sale & Marketing Manager
Planning to manage and create tactic to driving the sales team to get achieved
o To develop sales strategies/tools and conduct competitors analysis for project and retail
approach
o To response for all sales related activities such as sales operations, sales channel
management , sales promotion and sales budget management
o Initiative and coordinate development of action plans to penetrate new markets
o To develop new projects and business opportunities by promoting company products to
potential customers
o To visit and maintain good relationship with customers
o Handling sales team issues such as interview potential staff, conducting appraisals and
performance reviews, training and coaching sales team
Aug 04-Mar 05
Zing Republic (Bangkok)Co., Ltd. (Advertising Agency)
Senior Account Executive
o To meeting and liaising with clients to discuss and identify their advertising requirements
o Working with agency colleagues to devise an advertising campaign that meets the client’s
brief and budget
o Presenting, alongside agency colleagues - particularly the account manager,the campaign
ideas and budget to the client
o Working with the account manager to brief media, creative and research staff,and
assisting with the formulation of marketing strategies;
o To liaise with, and acting as the link between, the client and advertising agency by
maintaining regular contact with both, ensuring that communication flows effectively
o Negotiation with clients and agency staff about the details of campaigns;Presenting
creative work to clients for approval or modification
o Handling budgets, managing campaign costs and invoicing clients
o Writing client reports
o To monitor the effectiveness of campaigns
o Undertaking administration tasks
o To arrange and attend meetings

5. o Making ‘pitches’, along with other agency staff, to try to win new business for the agency
o Customers for Example: Farmhouse, S&P, Kyra, Absolute Vodga, Koe Kae,Seijo Denki, Tip
Oil etc.
Mar 03-Jul 04
Next Asia Inter-trade Co., Ltd.
Sale & Marketing Representative
o Listening to customer requirements and presenting appropriately to make a sale
o Maintaining and developing relationships with existing customers in person and via
telephone calls and emails
o To cold call to arrange meetings with potential customers to prospect for new business
o Responding to incoming email and phone enquiries;
o Acting as a contact between a company and its existing and potential markets
o Negotiation the terms of an agreement and closing sales
o To gather market and customer information
o Negotiation on price, costs, delivery and specifications with buyers and managers
o Challenging any objections with a view to getting the customer to buy
o To advise on forthcoming product developments and discussing special promotions
o To create detailed proposal documents, often as part of a formal bidding process that is
largely dictated by the prospective customer
o Recording sales and ordering information and sending copies to the sales office, or
entering into a computer system
o Reviewing your own sales performance, aim to meet or exceed targets
o Gaining a clear understanding of customers' businesses and requirements
o Making accurate, rapid cost calculations and provide customers with quotations
o Attending team meeting and sharing best practice with colleagues

6. Key Competencies
o Excellent written and verbal
communication skills
o Organization and planning
o Problem analysis and problem-
solving
o Team-leadership
o Formal presentation skills
o Persuasiveness
o Adaptability
o Innovation
o Judgment
o Decision-making
o Stress tolerance
o Collaboration
Computer Skills
Microsoft Office (the latest version)
Word, Excel, Power Point, Outlook
Oracle,SAP, Power Play, Cognos, Kronos, Ultimus, Zimbra and etc.
Activities and Rewards
o Participating in youth camp YPDC
o Cheer Leader of Communication
Arts of BUCA
o Leadership trip with CMMU(College
of Management Mahidol University)
o Sony Improvement Employee
Training course
o Kronos Training
o Effective Supply chain Training
o Time management Training
o Successful Presentation Techniques
o Competitive Sales & Marketing
Strategy
o Business Negotiation Techniques
o Effective communication skill
o 7TH Habits Training
o Sony Product Training at Singapore
o Appreciation on MD Awards 2012
(Sound Clinic of Experienced Sony
Headphones)
o One of marketing team of Marketing
Seminar of Chantana Marketing
which is
o printed to favorite magazine (
Marketeer, SMEs Plus, Owner etc.)
and be case
o study to others University
o Competency based in Practice
o Effective presentation skill

7. Hobby
o Pilates reformer and Yoga
o Reading (My favorite is all about Marketing, Buddhist learning, How to Women
Magazine etc.)
o Travelling (Nature and Museum)
o Cooking
o Spa and Massage
o Shopping
o Concert audience
o Watching the movie and The Play on stage.
o Teaching Cheer leading to junior friends at University.