Resume

1. Andrea Ryckman
71 Beechbank Crescent
London, Ontario
N6E 2P1
(519) 681-7939
ryckmana@yahoo.ca
ANDREA RYCKMAN
CAREER
OBJECTIVES
To obtain a full-time position, that will allow me to apply my acquired knowledge while
continuing to gain hands-on experience and grow my career in the field of Marketing,
Business Services, and Project/Event Coordination.
QUALIFICATIONS  Excellent project management skills
 Understanding of developing creative initiatives in accordance with legal compliance
and brand objectives
 Able to manage many tasks at one time while prioritizing and managing to deadlines
 Exceptional attention to detail with a passion for the creative
 Excellent communications skills, able to quickly establish good rapport with business
partners and coworkers
 Able to effectively convey creative ideas and concepts with business partners
 Understanding of social media as an effective online Marketing tool
 Experience with both B2B and B2C Marketing initiatives
 Effective presentation skills and group project initiatives
 Understanding of the manufacturing, retail, and packaged goods industry
EDUCATION 1997 – 2001, University of Windsor
Honours Business Commerce
With concentration in Communications and Marketing
 Four year Honours Business Commerce degree
 Knowledge of copy writing, Brand management, Marketing strategies and initiatives,
project management, Marketing research, advertising, e-commerce
WORK EXPERIENCE Marketing & Communications Specialist
December 2014 – January 2016
PRA Group Canada Inc., formerly Aktiv Kapital Inc., London, Ontario
 Ownership of monthly direct marketing letter campaign development and roll-out
 Creation and maintenance of letter libraries and all branded collateral
 Planning and coordination of internal incentive contests and corporate events
 Public relations, charitable giving, social media, and corporate website liaison
Trade Marketer, with placement at 3M Canada
September 2013 – May 2014
Talentcor, London, Ontario
 Responsible for identifying, coordinating, and executing promotional activities in a
consumer packaged goods market
 Costing and management of new product packs and display projects
 Acting as liaison between Sales and Brand/Product marketing teams to maximize
campaigns and align growth opportunities
 Capturing and tracking all account details, activities, and inquiries in support of Sales

2. Marketing Specialist, Sales, Strategies & Support, Wealth Management
January 2013 – June 2013
London Life, London, Ontario
 Participation in the development of sales concepts, tools and tactics in support of
field investment teams
 Coordinating the delivery of strategic positioning in response to environmental and
competitor changes
Marketing Specialist, Product Marketing, Wealth Management
June 2012 – January 2013
London Life, London, Ontario
 Participation in the development and execution of marketing initiatives
 Providing and editing product specific content for consumer communications and
marketing materials
 Working with Distribution Marketing channels to ensure Wealth Management needs
were understood and represented
TECHNICAL
EXPERIENCE
VOLUNTEER
EXPERIENCE
WORK RELATED
REFERENCES
Marketing Coordinator, 2001– 2012
Sterling Marking Products Inc., London, Ontario
 Copy writing and editing including exposure to French copy; brand development
and management; project creation and management within a manufacturing
environment; creation of product displays and marketing/advertising initiatives;
international product/program launches and campaigns; designing and
overseeing large customer promotions; national product installation and training;
industry mailings; conducting customer surveys; monthly reporting
 Reporting to General Manager and Senior Account Representative
Working knowledge of:
 Microsoft Office (Word, Outlook, Excel, PowerPoint, Publisher)
 Windows Operating System
 Email management
 Social Media sites such as Facebook, LinkedIn and Twitter supported by
ongoing research in this area via webinars and tutorials
 Assisting in the organization of Social Club employee events including
conception of themes, creation of advertisements, and hands-on preparation
o These events range from barbeques, draws, team building events,
annual Christmas parties and various retirement celebrations
 Past member of the Rick Hansen Public School Parent Teacher Association
involving coordination and preparation of student fundraisers and activities
 Fund Raising Coordinator and active participant with Helping Hands, a local
charity serving lunches to those in need in the downtown London area
Allison Gortzak
PRA Group Canada Inc.
– Former Colleague
Legal Services Administrator
(519) 681-3090
agortzak@rogers.com
Sherry Zimoch
Profota’s Farm Equipment
Parts Technician
(519) 683-1983
szimoch@hotmail.com
CHARACTER
REFERENCES
Sarah Newton
Bruce Power – Former Colleague
Safety Technician
(519) 396-4566
sarahschreinert@hotmail.com
Heidi Collins
Helping Hands, Hunger Relief Ministry
Program Coordinator
(519) 474-7569
thcollins@gmail.com