1. Page 1 of 5
Hamaeaswari Ramannathan
No.3, USJ 2/5 Subang Jaya
Email: hamae.09@gmail.com
Mobile Number: 017 555 2781
Educational Background
LIMKOKWING UNIVERSITY OF CREATIVE TECHNOLOGY, Malaysia
Bachelor's Degree of Mass Communications - 2005
Advanced/Higher/Graduate Diploma of Advertising/Media – 2003
SKILLS SUMMARY
 Presentation skills
 Very good communications skills both oral and written
 Ability to effectively communicate and interface with peers as well as
executive level management
 Ability to work well under pressure
 Ability to execute results against strategy and meet critical deadlines
 Strong co-ordination and co-operative
 Able to work independently and easily adapt to work in a team as well
 Willing to learn from job diversification and willing to travel
 Strong computer skills in Microsoft Word
 Excel and PowerPoint knowledge in advertising and publicity
 Knowledge in social media
Experience
Citta Mall (Attic Holdings Sdn Bhd) and Klang Parade (1 April 2016 onwards)
May 2013 – Present
Assistant Manager Advertising & Promotion Executive
 Coordinated with designer and copywriter on promotional materials for each
advertising campaigns such as flyers, posters, tent card, online form, newspaper
and bunting.
 Coordinated on advertising campaigns for each month – proposal, budget.
 Coordinated with suppliers/ contractors on the production timing.
 Managed all the content on website and Facebook such as internal events and
tenants promotions.

2. Page 2 of 5
 Coordinated with Group Advertising & Promotions Manager on the marketing
plans for the whole year.
 Monthly report on the events, casual leasing and traffic.
 Newsletter on activities every week to tenants and email blast to the database.
 Casual Leasing – selling the advertising space to clients or tenants.
 Coordinate with media agency for newspaper booking and radio station on radio
commercial; voice over.
 Support tenants on advertising such as banners, buntings, façade banner and
online postings.
 Sponsorship each campaigns.
 Memorandums for approval
 Preparation to carry out the event – planning, rundown, on ground with other
departments.
 CSR Projects
EXPERIENCES GAINED:
 Take on responsibilities/ take charge and challenges.
 Being reliable, responsible, and dependable, and fulfilling obligations.
 Work in a team.
The Summit Subang USJ Management Corporation
Jan 2011 – April 2013
Advertising & Promotion Executive
Propose and plan new event – performances, activities & contests. Coordinate closely
with internal departments, supplier, contractor and advertisement agent/ Media House
on event coordination. For instance, Radio recording with Fly Fm and Astro on Demand
on the international artists. Managed budget planning and kept within the approved
limit. Prepare press releases, media invite and managed the Corporate CSR projects
especially during festival season. Monthly report on the events - Include images,
newspaper coverage and remark. Report on walking traffic – Base on parking tickets &
footfall count. Work closely with General Manager on the Corporate Marketing –

3. Page 3 of 5
Rebranding of the Shopping Mall, License, Billboard, Prasarana. Handle Customer
Services Assistant
EXPERIENCES GAINED:
Build relationship with Prasarana regarding LRT & BRT project - Regarding the ongoing
project which are taking place in front of the mall. Organized CSR project during Fasting
Month & Christmas by inviting Homes – Special Kids and MPSJ, Police, Fireman's and
YB Hannah Yeoh to launch & witness the CSR event.
Bata Marketing Sdn Bhd
Oct 2007 - Dec 2010
Advertising & Promotion Executive
Prepare budgets and submit estimates for program costs as part of campaign plan
development. Assist with annual budget. Plan and produce collateral materials - Work
closely with Suppliers. Coordinate with the media to disseminate advertising – Astro for
Radio recording, TVC advert with TV3.Coordinate with In House Designers. Brief the
Agency on direction and concept of the event/promotion. Monitor Newspaper
advertisement and write up from competitors. Coordinate with the buyers on the new
shoe line for every quarter. Get brief on which range of shoes should be highlighted for
the promotion or for the month. To carry out any other jobs/ assignments that may be
assigned from time to time. Compile all the latest marketing promotions for the website.
Work Closely with Dato James Selvaraj as the Senior Manager on Power Run, CSR
Event for Raya, Fashion show in Mid Valley and Many more. Plan & coordinate team
building with the Retail department for the Store Managers.
EXPERIENCES GAINED:
Three (3) year with Bata Marketing had thought how to look out of the box in the retail
industry – how to promote and market the shoes. Come across with Media/ Agency
people, have taught how to gain experience in terms of communication, ideas and
creative.
LIMKOKWING UNIVERSITY OF CREATIVE TECHNOLOGY
June 2006 - Oct 2007
Production Executive & Traffic Administrator
Project co-ordination & execution: Ensure flawless execution of client projects to ensure
that the jobs run smoothly. Work closely with suppliers of various dealer who provides -

4. Page 4 of 5
paper material and color separation (flyers, Magazine, Book, Corporate brochures),
Outdoor Printing (Bunting, Backdrop, Banner), Premium Gifts (T-shirt, Mugs, Bags,
Pens etc).Responsible for the workflow in the agency, getting cost estimates for
advertising production and monitor all advertising production schedules. External
clients, including government agencies such as Malaysian International Chamber of
Commerce and Industry (MICCI), Halal Industry Development Corporation, Malaysian
Institute of Directors (MID) and the Malaysian Timber Industry Board (MTIB) - planned
and coordinated on the production for the event. Take internal brief mainly from
corporate, Marketing, and other departments. Prepare quotations / Purchase Order.
Bluedale Integrated (M) Sdn Bhd
July 2005 - Feb 2006
Media Administrator (Fresh / Entry Level)
Main responsibilities are dealing with publishers like newspaper, magazine, and radio
station to get space for advertising, get the latest package for the clients - such as write
up, or interview each for supplement section. Work closely with The Star, NST, The
Sun, and Utusan Malaysia, China Press, Sun Chew Daily and east Malaysia
newspapers too. Magazine - Anjung Seri and Karangkraf team. Besides dealing with
local newspaper had a chance to communicate with other media owners in overseas, by
updating the rate card and information on deadlines, materials. Use Datamation and
Asia on Time to send out materials, even use negative / positive film depending on the
newspapers. Monitor the newspapers everyday on the advertisements, added with pr/
admin task such as filing, faxing, marketing, set appointment to meet up with publishers.
INTERNSHIP
LEO BURNETT MALAYSIA - PR & Account Executive
Duration: 6 weeks
Main responsibilities were research for architecture & design, such as Bandar Raya
Development for their new project know as Cap Square in 2004 and researched on their
competitor.
Media monitoring newspapers and magazine on the property advertisements learn how
to brainstorm for a client who wanted to revamp the company's appearance. Given a
guide line how to get a good brief from client and knowing how does it flow from the
servicing to production.

5. Page 5 of 5
MIND SHARE MALAYSIA - Media Executive
Worked on Unilever’s account, especially on the planning and buying. Helped and
learned how to writing summary for the client on how much their competitor spent on
the media, who are their main target audience, what kind of lifestyles and etc Coach to
use A.C Nelsons Program Monitoring for Advertisement in newspaper and magazines
every morning, by checking on the clients advertisement and competitors advertisement
and follow up with the media on Rate Card especially end of the year.
Excellent references available upon request