1. B-04-12, Cemara Apt +60122902029
Bandar Sri Permaisuri, seeweezshen@yahoo.com
56000, Cheras, Kuala Lumpur
Malaysia
See WeeZshen, Steven Curriculum Vitae
Qualifications Ascot Fashion Academy 1996-1998, Diploma
Modules included: Fashion Design
Sewing
Cutting block
Display
Research Advertising & Promotion
Professional
Experience
2003-2010 Wing Tai Clothing Sdn Bhd
2012 till present Senior Visual Merchandising Manager
 Responsible for the Visual, Creative and Commercial Proposition of over 80 stores for below brands:
 Furla
 BCBG
 Karen Millen
 Ben Sherman
 Warehouse
 Topshop
 Topman
 Miss Selfridge
 Dorothy Perkins
 Burtons
 Wallis
 Pumpkin Patch
 Managing current VM team members of 9
 Managing the Visual Team to deliver the “Flagship” and “All Store” Brand Experience
 Liaising with Merchandisers to ensure an appropriate stockpackage for the Flagship Store
 Using all Sales reporting tools and making commercial decisions to drive the Business
 Supporting the Company with new store openings and modernizations
 Coordinating and supporting the setup of SeasonalModel Store
 Working with Creative suppliers to source props,creating and developing treatments and installing
them on time and within budget
 Planning and implementing floor layouts and new visual and creative treatments throughout the store
 Installing window schemes and launching all collections effectively
 Trialing new Visual treatments and fixture placement techniques with the view to roll-out across the
stores
 Undertaking walk rounds and store visits with principles like the Merchandiser teams, VM Coordinator
 Managing stock rotation, fragmentation and sale launches to minimize markdown
 Deliver Trend and Visual training to the wider store team seasonally
 Involved event Planning, Floorplan and Layout to achieved maximum exposure
 Conducting VM workshop for shop floor team members
 In-charge Graphic team members of 4, for all brands promo graphic, CRM artworks

2. 2010 – 2011 Canali PLT
Reginal Visual Coordinator
 Supporting China Franchise Partners with every aspect of Visual Merchandising and Creative
 Being the direct Visual Specialist point-of-contact for China Franchise Partners covering over 50 stores
 Ensuring Brand Integrity and consistency between all China stores and the Italy directive
 Delivering Visual and Creative Training Programs and workshops
 Improving the knowledge of Franchise Partners through the delivery of VM literature, Trend
information and Brand Updates
 Using all available information to ensure all visual decision making is Commercial
 Constantly looking at new ways to innovate and deliver VM to keep it exciting and inspiring for
Franchise Partners
 Undertaking all training and communication with constant consideration of market skill base,
Language barriers, Culture, weather, seasonality,appropriateness to customer and Religion
 Supporting the Franchise Partners with Market-specific requirements e.g. Chinese New Year etc and
working with Brands to produce bespoke Window Schemes and Product Launches
 Supporting the Franchise Partners to be more strategic in their roles, considering time management,
delegation of tasks and prioritising key activities
 Training and Developing Market Managers in their roles to deliver the Brands successfully
 Supporting new Store openings, modernizations and refits
 Undertaking stores visits to critique, support and develop the visual proposition
 Managing my time, workload, travel and expenses effectively
 Identifying Investment Opportunities to improve Store environments and Customer Experience
 Working with Franchise Partners Marketing and Merchandising functions to deliver events,product
launches,special collections and store opening programs effectively