1. MAYADA ALI SAEED
Email: msaeed1704@gmail.com
Cell : +971505440102
Cell : +971551100167
COMMUNICATIONS & MEDIA MANAGEMENT PROFILE
Snapshot: Seasoned communications ( internal and external ) and media professional with 14 years of
experience across diverse organizational domains. Currently functioning as a Chief Corporate
Communication Specialist with Roads & Transport Authority, Dubai Government - UAE, seeking
challenging senior level assignments with a reputed organization
 Well versed in development of communications strategies, maintenance of international media
contacts, media planning, event management and government liaison
 In-depth exposure to the entire spectrum of Integrated Marketing Communications, Media Buying,
Business Development, Brand Management, Client Servicing, Media Planning, Event Management
and Key Account management
 Proven ability in sourcing & authenticating stories/ information from various sources
 Proficiency in devising and executing business strategies; adapt at devising highly creative brand
communication strategies
 A conceptualist with knack for fresh approaches while understanding critical communication
drivers and trends in multiple markets
Core Competencies:
 Media Relations & Management
 Internal & External communications
 Reporting & Editing
 Marketing Development
 Training & Development
 Reviews/ Analysis/ Presentations
 Cross Functional Team leader &
Coordination
PROFESSIONAL EXPERIENCE
Roads & Transport Authority, Dubai Government - UAE ~ Jun 2006 - Nov 2014
Chief Corporate Communication Specialist- Marketing and Corporate
Communication Department
Responsibilities :
 Create organization literature and other forms of communications .
 Recommend, implement and maintain daily press releases in the organization
web site.
 Assist directors and CEOs drafting media correspondences across channels.
 Promote services through public relations initiatives.
 Support marketing communications campaigns.
 Deliver press releases, media relations content, case studies, executive bios,
corporate newsletter content, social media content, and speaking proposals.
 Identify, develop and execute communications strategy for key media contacts and
customer references.
 Manage and monitor the organization daily media coverage
 Prepare briefing materials.
 Coordinate scheduling and logistics.
 Coordinate conference, trade shows, and press interviews.

2.  Manage information.
 Prepare agendas and conduct research.
 Build/ maintain productive business relationship with local and international media
aimed at enhancing coverage across the target market segment
 Render consultancy to the local management on local PR/ communication issues
including media coverage of daily press releases
 Draft media coverage reports replying positive/ negative reports, comments,
complaints in local and international media using high techniques including social
media.
 Prepare weekly/ monthly PR plans.
 Follow up on media coverage of RTA press conferences ensure attendees and
receive visual and published materials.
 Monitor and analyze social and digital daily, weekly and monthly media reports
 Prepare monthly analyzing reports of negative media comments and complains to be
included in the new strategies and plans
 Function as member of committees on sensitive issues rendering support to the
director of crisis to ensure smooth passage of messages through media (including
social media )
 Collaborate with internal coordinators and other department heads on evaluation/
mitigation of issues.
 Involved in development of media strategies, policies, procedures, methods and
implementation of new media standards.
 Work with social media and support to cater to the audience.
 Maintain updated e - complains system for the Executive Office of Dubai Electronic
Government.
 Work with advertisers for timely and useable ad submissions,
copyedit, proofread, and revise communications.
 Intranet daily messages to employees of new news of RTA.
AD Media Group - Media Relations & Account Manager Nov 2000 – March 2006
Responsibilities:
 Plan and implement impactful PR campaigns
 Develop and lead PR strategies from formulation through to execution aligning them
with the client’s key business objectives
 Combine creativity with knowledge of the media to recognize media angles and
generate positive news coverage, profile pieces and features across a broad media
spectrum
 Ability to write press releases
 Assist in the reporting, analysis and evaluation of PR campaigns
 Liaise with the client and act as key point of contact in support of senior consultants
 Sell ideas, promotions and features to clients and media
 Delegate to junior consultants effectively
 Supervise Interns activity and workload
 Establish professional relationships with colleagues in other departments
 Fully participate in brainstorms and create workable programs for new business and
existing clients
 Keep track of impending deadlines and ensure all work is completed in a timely
manner
 Actively participate in new business development including proposal writing
 Identify new business opportunities.

3.  Maintain agreed client activity and budgets and alert the Account Director to any
budget overspend/underspend
 Ensure all work is completed on time and within budget
 Ensure accurate invoicing for all clients
 Produce draft fee and expense budgets for new business
 Track and reconcile project fee and expense budgets
 Provide media training to Company managers as needed.
 Monitor/measure all earned media and prepare monthly/quarterly reports.
 Update/maintain corporate fact sheets, executive biographies, photo gallery, and
media kits.
 Own and drive the reputation management process.
Skills :
 High level of writing skills and ability to adapt style for different audiences
 Excellent publicity skills, a strong understanding of the media, editorial
requirements and what makes a story
 Ability to demonstrate creativity and innovative thinking
 Experience of delivering impactful PR campaigns from inception through to
delivery
 Ability to build relationships internally and externally, at all levels
 Strong organizational and time management skills
 A self starter, demonstrates the ability to work independently, whilst maintaining
team role
 Strong administrative and project management skills
 A thorough understanding of the value and importance of PR in the overall
communications/marketing mix
 Ability to work to deadlines
 Strong presentation skills, presenting effectively without use of notes
 Strong financial and commercial awareness
 Coaching and mentoring skills
 Team building skills, the ability to foster good team relations
 High level of initiative and self motivation. A desire to succeed and achieve
 Reliable, committed and organized with an ability to handle change easily
 Strategic and visionary creative and problem solver
 Accurate and focused
 Energetic and strong work ethic
 Confident, proven track record
 Collaborative and team player
 Good listener
 Ability to multi-task under tight deadlines
 Self-starter with excellent organization skills
 Thrive in a fast-paced work environment
 Excellent circulation
ACADEMICS
Education
 High Diploma Degree of English Literature, 1987
 Bach. English Literature study ( Third year – Damascus University )
Professional Development
 Protocol Techniques (Courses + 8 years experience )
 Social Media (Courses + 6 years experience )
 Customer Relations Management System (CRM) (Courses + 8 years experience)

4.  Communications techniques (Courses + 14 years experience)
 Business Development Training (Courses + 14 years experience )
Technical Skills
 MS office - Windows
 Customer Relation Management (CRM ) databases
 Committee Tracking System (CTS)
 Tarasoul (Entire Correspondence within the organization)
 Audacity (Hardware Recording System)
Languages Known: Fluent writing, speaking & reading English and Arabic
Nationality: Syria
Driving License: Holding Valid UAE Driving License
Reference: Available on Request