1. CHRISTINA RENEE RODRIGUEZ
r.xtina@gmail.com
602.647.2482
https://www.linkedin.com/in/christinareneerodriguez
OBJECTIVE
I am a creative, energetic, and self-motivated professional with a track record of success. I am looking to
continue to positively advance and develop my career in the multi-faceted cutting edge fashion industry
with a reputable global company that exudes innovation, style, and world-class service. Entrepreneurial
and resourceful with experience in branding, management, merchandising, PR, recruitment, styling, and
visual direction. Cultured, well versed,and bi-lingual with the desire to travel and open to relocation.
PROFESSIONAL EXPERIENCE
Art Institute of Pittsburgh Online Division Phoenix, Arizona
Assistant Director of Admissions December 2014-current
 Responsible for recruiting qualified applicants for admission in accordance with state and federal
accreditation and company policies and regulations consistent with the highest ethical standards
 Accurately and completely explain educational programs, expected outcomes, student services,
and financial consideration to students, parents, and educators
 Schedule and conduct interviews, recruit qualified candidates for admission, and determine
appropriateness of candidates for admission based upon career goal compatibility
 Accurately forecast projected new students on a periodic basis for Campus Admissions Head
 Consistently meet and/or exceed company expectations in recruitment, enrollment, and
matriculation.
 Specialize in Fashion Marketing and Management, Interior Design, and Photography programs
 Participate in appropriate recruitment and enrollment activities including; open houses, regional
presentations, training sessions orientation programs, career days,etc.
BCBGMAXAZRIA Group Vernon, California
Management, VIP Clientele Services, and Merchandiser November 2011-December 2013
VIP Clientele Services
 Responsible for keeping track of all samples throughout showroom as well of those off location.
 Visual merchandising and day to day up-keep of the showroom
 Research and keeping up to date with top celebrities through all entertainment based websites.
Work closely with celebrity stylists. Keeping confidentiality due to nature of clientele.
 Responsible for attending and assisting with private events as needed
 Responsible for writing press releases on trending BCBG garments while performing trend
research/forecasting. Drafted documents for clients/vendors on what celebrities are wearing to
increase awareness
Merchandiser
 Responsible for all apparelassortment for designated accounts
 Responsible for distributing final format of line plans and competitive analysis to all Design
Teams. Work with Associate Merchandiser and Design Team to maintain fully updated
Merchandising boards with applicable information
 Responsible for pulling and presenting each sample with merchandising and buying teams.
Ensure that all necessary documentation is readily available including but not limited to; style-
outs, color swatches,product knowledge, historical data, and/or samples
 Tend to strategy meetings, pricing meetings and line presentations. Provide recap notes,
additions, and edits to appropriate departments and take actions on items as need be
 Work with the Advertising team to ensure that photo shoots have all the product and product
focuses available for the shoot

2.  Work on accounts for Nordstrom, Nordstrom Rack, and BCBGMAXAZRIA’s Private Label
 Ability to quickly learn the details of the line and effectively communicate to cross-functional
teams including; Sales, Buying, Production, Planning, Retail, Partner Shop, E-Commerce,
International, Factory, Private Design, Branding
Assistant Manager and Shop Manager
 Positively drive business with strategic analysis of LY ledgers, sales reports, forecasting, and
successfulimplementation of the GUEST clientele program. Responsible for personal, team and
store goals on a daily, weekly, monthly, and yearly basis of A and B volume doors including but
not limited to a 2 million dollar store
 Implement visual standards provided by the company's visual management bi-weekly to fit store
(i.e. merchandising store,setting up window displays, and floor layouts)
 Possess the leadership skills to lead, develop, and coach store management and sales and support
associates ensuring optimal performance and compliance with company goals, objectives, and
vision to not only uphold, but consistently exceed monthly store goals by driving sales and
developing individual strengths and opportunities of A and B volume doors
 Provide management leadership, coaching, training and support to a team of 7-10 associates
 Provide coaching/training to staff on new product, profitable marketing tactics, store operations,
and overall brand cohesiveness and standards
 Protect the BCBGMAXAZRIA brand with clear communication, ongoing product knowledge
education and coaching to store team and individuals, excellent visual standard maintenance, and
personal brand passion
 Ensure all operational procedures are held to company standards.
 Assist in HR by completing the majority of first interviews, reference checks,on-boarding, and
orientation training. Actively recruit 2 potential candidates per week for future opportunities
 Demonstrate exceptional fashion knowledge, business analysis, and understanding of market
trends
Pameci, LLC Phoenix, Arizona
President/Owner June 2011-January 2015
*Pameciwas a multi-faceted home interior showroom and consulting studio that focused on by-
appointment business
 Devised business plan and overall business concept based on business and market trend analysis
 Head visuals, marketing, brand development, and networking strategies
 Manage $500,000 in product
 Drive by-appointment business to profit quarter of a million dollars within the first 2 years of
business
 Provide training to staff on new product, profitable marketing tactics, and operations
 Delegate jobs and duties to staff and sub-contractors as needed per demand
 Attend trade shows, establish and maintain relationships with vendors
 Actively recruit potential candidates and clients for future business opportunities
Grand Canyon University Phoenix, Arizona
Admissions Counselor May 2010-May 2011
 Provide guidance and assistance to new students through the prospecting, registration and
admissions process
 Continually met and/or exceeded company expectations by building rapport and continually
reinforcing student expectations
Bebe Phoenix, Arizona
Sales/Visual Manager/Personal Stylist July 2007-May 2010
 Strategize weekly how to implement visual concept provided by the company’s visual direction
to fit home store (i.e. merchandising store, setting up window displays, and floor layouts)

3.  Possess ability and leadership to supervise and develop sales associates ensuring optimal
performance compliance with company goals, objectives, and vision. Consistently met and
exceeded company goals by an average of +5% to LY
 Conceptualized new strategic opportunities for product movement following analyzation of
departmental product performance in order to monitor objectives and thus increase sales volume
as a result of exceeding sales, clienteling goals, and maximizing store layout
 Executed all store manager responsibilities in the absence of the store manager
EDUCATION
MFA, Fashion Marketing and Merchandising, Academy of Art University, San Francisco, CA (Estimated
Graduation 2016)
BA, Sociology/ BA, Chicana/o Studies with a focus in Creative Writing and Media Studies, Arizona State
University, Tempe, AZ 2008
SKILLS
Microsoft Word, Excel, Photoshop, Social Media, Bi-lingual