This document summarizes key aspects of social media including common technologies, trends, and how organizations can embrace social media. It discusses blogs, podcasting, social bookmarking, social networks, video sharing, wikis, and how RSS feeds and readers allow users to aggregate information from these various sources. Emerging trends include microblogging, social search, mobile integration, and the importance of online reputation. The document provides examples of how government agencies can effectively engage with social media and emphasizes the importance of listening to existing online conversations.

5. Blogs Short for weblog is an online publishing engine and journal. - Business, academic, government and personal - 200 million+ blogs - 120,000 new blogs created today - 1.5 million blog posts today - Adult blog usage grew 163% in 2007 Blogger.com Wordpress.org Livejournal.com

6. Podcasting - University lectures - PR Releases - Press conferences - News Updates automatically for users Allows for users to listen to what they want when they want. iTunes.com

7. Social Bookmarking Allows users to share links, information snippets, articles and resources - Recommendations - Comments - Ratings - Tagging for clustering and searching Del.icio.us Digg.com Stumbleupon.com

9. Social Networks Web sites that bring together users based on interests, friends, etc. - Share - Communicate - Find Facebook.com MySpace.com LinkedIn.com

10. Video Create, upload and share videos online - No bandwidth issues - Comments - Ratings - Embed on other web sites YouTube.com Hulu.com

11. Wiki’s Web sites that allow users to collaborate and edit online - Project management - Version control - Total transparency - Everyone is responsible not one person Wikipedia.org Wikispaces.com Wiki.org

12. How do people keep track of all this?

13. RSS Really Simple Syndication - Pushes content to users’ readers - Automatically updates - Allows users to get all their information in one place - Puts the user in control of their information Feedburner.com Friendfiend.com

14. RSS Readers Google Reader, Bloglines, Pageflakes

15. Key Trends

16. Key Trends - Microblogs - Fragmentation - Social search - Online reputation - Mobile integration

17. Micro-blogging - Short text updates - Using computer or mobile phone - Users can gain “followers” Share information easily and quickly Gaining market share Twitter.com

20. Aggregator-disseminator model

24. What’s the need for all this?

25. Search Engine Shortfall Information Quantity Time All documents Relevant search results Search gap

26. The Power of Social Media Case Studies

27. The Good - Name Your Dream Assignment

28. The Bad - Dunkin Donuts – Power of One Voice

29. The Ugly - Power to the People

30. Government Examples

31. CDC – Engaging effectively

32. TSA – Opening a dialogue

33. Intellipedia - A Wiki keeping us safe

34. Final thoughts on embracing social media Start out by listening The conversations are going to take place with or without you. Embrace the possibilities! Everyone has the opportunity for their voice to be heard.

35. Thank you! Questions? [email_address] twitter.com/cord