SlideShare a Scribd company logo
1 of 57
ICT for Successful Organisations Social Media Julie Harris COSMIC Regional ICT Champion SW February 2010
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Regional ICT Champions
Materials have been prepared by a number of the ICT Champions
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Internet
Social Media www.youtube.com/watch?v =sIFYPQjYhv8
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Internet
 
Photo: flickr.com/photos/briansolis/
 
Social Media / Networking – the major types ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content” www.universalmccann.com structured way, communication is free and lateral: anyone can talk to anyone else. The web is creating a culture of working  with  people not for them. Work is most satisfying and creative when it’s work with people rather than for them.” Charles Leadbetter, March 2009 Some descriptions ... “ In the world of the web the main principle is that you can freely communicate with anyone you need to regardless of title or hierarchy. Even if decisions are made in a hierarchical or
Old media - Web 1.0 . . . . . static websites with no interaction, text heavy content. Information was just fed TO viewers
New media - Web 2.0 . . . . is interactive websites, open comments allowed, conversations and social networking WITH viewers encouraged
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Why social media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Audio - Podcasting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audio – Podcast Directory for the Sector Visit
On-line web logs or journals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online journals - Blogging Visit
Video Sharing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video Sharing - YouTube Visit
Micro-journals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Micro-journals - Twitter Visit
Twitter : Reports events AS they happen not  AFTER they have happened
Twitter : Extra eyes and Ears for your cause
Key Social Media Facts: Twitter  ,[object Object],[object Object],[object Object],[object Object],[object Object]
10 Ways to use Twitter  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Listening to the web - Inbound ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Listening to the web - Outbound ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Listening to the web – RSS readers
Image Sharing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Image Sharing - Flickr Visit
Social Networking ,[object Object],[object Object],[object Object],[object Object]
Social Networking - Facebook Causes Dog’s Trust Busts For Justice
Niche networks that you can create yourself. Social Networking - Ning Youth Work Online
Collaborative working ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Collaborative working - ooVoo Visit
Collaborative working - Doodle Visit
Collaborative working - GoogleDocs Visit
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which One is Right for your organisation? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A combination ? Visit Colalife
Social media - reflections ,[object Object],[object Object],[object Object],[object Object],[object Object]
From Boulders to Pebbles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How social media can help groups you support
Finding your way ,[object Object],[object Object],[object Object],[object Object],[object Object]
Finding your Way! Photo: flickr.com/photos/worldwidewandering
Useful Links & Contacts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Useful Links & Contacts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Round Up ,[object Object],[object Object]
Round Up and Thanks ,[object Object],[object Object],[object Object],[object Object]
Thank You  www.swict.org.uk   [email_address] 01404 813226 cosmicjulie on Twitter, Facebook, Skype and Oovoo

More Related Content

What's hot

Social media for government
Social media for governmentSocial media for government
Social media for government
Gohar Khan
 
Merged may 19 webinar
Merged may 19 webinarMerged may 19 webinar
Merged may 19 webinar
sslesperance
 
Jurnal utp optimizing fo ei web social media perspective
Jurnal utp optimizing fo ei web social media perspectiveJurnal utp optimizing fo ei web social media perspective
Jurnal utp optimizing fo ei web social media perspective
Stisipol Candradimuka Palembang
 
20130318 socialmediaingov-craigthomler-130319003343-phpapp02
20130318 socialmediaingov-craigthomler-130319003343-phpapp0220130318 socialmediaingov-craigthomler-130319003343-phpapp02
20130318 socialmediaingov-craigthomler-130319003343-phpapp02
Fayecel Abdelkarim
 
Optimizing Friends of the Earth International's Website Usability: A Social M...
Optimizing Friends of the Earth International's Website Usability: A Social M...Optimizing Friends of the Earth International's Website Usability: A Social M...
Optimizing Friends of the Earth International's Website Usability: A Social M...
Stisipol Candradimuka Palembang
 
NGOs responding to Crisis: Using Social Media to Meet New Challenges, The Cas...
NGOs responding to Crisis: Using Social Media to Meet New Challenges, The Cas...NGOs responding to Crisis: Using Social Media to Meet New Challenges, The Cas...
NGOs responding to Crisis: Using Social Media to Meet New Challenges, The Cas...
Dlazarow
 
What is social media presentation
What is social media presentationWhat is social media presentation
What is social media presentation
masterterium
 
Social Media Relations: Navigating The Shift From Traditional To New Media
Social Media Relations: Navigating The Shift From Traditional To New MediaSocial Media Relations: Navigating The Shift From Traditional To New Media
Social Media Relations: Navigating The Shift From Traditional To New Media
Kevin Burkitt
 

What's hot (18)

Social media for government
Social media for governmentSocial media for government
Social media for government
 
New media
New media New media
New media
 
Social Media in Government - Human Resources and EEO
Social Media in Government - Human Resources and EEOSocial Media in Government - Human Resources and EEO
Social Media in Government - Human Resources and EEO
 
New microsoft office word document
New microsoft office word documentNew microsoft office word document
New microsoft office word document
 
Merged may 19 webinar
Merged may 19 webinarMerged may 19 webinar
Merged may 19 webinar
 
Social media in government - presentation to NSW Health
Social media in government - presentation to NSW HealthSocial media in government - presentation to NSW Health
Social media in government - presentation to NSW Health
 
Success in Social Media - Bath Event Nov09
Success in Social Media - Bath Event Nov09Success in Social Media - Bath Event Nov09
Success in Social Media - Bath Event Nov09
 
Vc 2 Oct09
Vc 2 Oct09Vc 2 Oct09
Vc 2 Oct09
 
Cyber journalism
Cyber journalismCyber journalism
Cyber journalism
 
Jurnal utp optimizing fo ei web social media perspective
Jurnal utp optimizing fo ei web social media perspectiveJurnal utp optimizing fo ei web social media perspective
Jurnal utp optimizing fo ei web social media perspective
 
Social networking
Social networkingSocial networking
Social networking
 
Social Media & Networking - Boon or Bane?
Social Media & Networking - Boon or Bane?Social Media & Networking - Boon or Bane?
Social Media & Networking - Boon or Bane?
 
20130318 socialmediaingov-craigthomler-130319003343-phpapp02
20130318 socialmediaingov-craigthomler-130319003343-phpapp0220130318 socialmediaingov-craigthomler-130319003343-phpapp02
20130318 socialmediaingov-craigthomler-130319003343-phpapp02
 
Optimizing Friends of the Earth International's Website Usability: A Social M...
Optimizing Friends of the Earth International's Website Usability: A Social M...Optimizing Friends of the Earth International's Website Usability: A Social M...
Optimizing Friends of the Earth International's Website Usability: A Social M...
 
NGOs responding to Crisis: Using Social Media to Meet New Challenges, The Cas...
NGOs responding to Crisis: Using Social Media to Meet New Challenges, The Cas...NGOs responding to Crisis: Using Social Media to Meet New Challenges, The Cas...
NGOs responding to Crisis: Using Social Media to Meet New Challenges, The Cas...
 
What is social media presentation
What is social media presentationWhat is social media presentation
What is social media presentation
 
Social Media Relations: Navigating The Shift From Traditional To New Media
Social Media Relations: Navigating The Shift From Traditional To New MediaSocial Media Relations: Navigating The Shift From Traditional To New Media
Social Media Relations: Navigating The Shift From Traditional To New Media
 
Social Networking
Social NetworkingSocial Networking
Social Networking
 

Viewers also liked (6)

South West Forum - Social Media Workshop 23rd June 2010
South West Forum - Social Media Workshop 23rd June 2010South West Forum - Social Media Workshop 23rd June 2010
South West Forum - Social Media Workshop 23rd June 2010
 
Cornwall Charity Club
Cornwall Charity ClubCornwall Charity Club
Cornwall Charity Club
 
COSMIC Annual Report 2009
COSMIC Annual Report 2009COSMIC Annual Report 2009
COSMIC Annual Report 2009
 
COSMIC at the Intellect WG 131108
COSMIC at the Intellect WG 131108COSMIC at the Intellect WG 131108
COSMIC at the Intellect WG 131108
 
Advancing Commissioning Group 21st May
Advancing Commissioning Group 21st MayAdvancing Commissioning Group 21st May
Advancing Commissioning Group 21st May
 
GOSW Social Enterprise Workshop Oct 2010
GOSW Social Enterprise Workshop Oct 2010GOSW Social Enterprise Workshop Oct 2010
GOSW Social Enterprise Workshop Oct 2010
 

Similar to Wiltshire Consortium R Cs Social Media Presentation

Axxess Media Digital Pr Presentation
Axxess Media   Digital Pr PresentationAxxess Media   Digital Pr Presentation
Axxess Media Digital Pr Presentation
Dhananjay Khare
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentation
electronicart
 
Social Media Presentation, June 18, 2012
Social Media Presentation, June 18, 2012Social Media Presentation, June 18, 2012
Social Media Presentation, June 18, 2012
Charles McEnerney
 
Social Media For The Public Sector - Social Media intro
Social Media For The Public Sector - Social Media introSocial Media For The Public Sector - Social Media intro
Social Media For The Public Sector - Social Media intro
PCM creative
 

Similar to Wiltshire Consortium R Cs Social Media Presentation (20)

Social Media For Devon VSF
Social Media For Devon VSFSocial Media For Devon VSF
Social Media For Devon VSF
 
Axxess Media Digital Pr Presentation
Axxess Media   Digital Pr PresentationAxxess Media   Digital Pr Presentation
Axxess Media Digital Pr Presentation
 
Cloud Tools & Social Media Workshop
Cloud Tools & Social Media WorkshopCloud Tools & Social Media Workshop
Cloud Tools & Social Media Workshop
 
Social media for premium brands linked in vers 2
Social media for premium brands linked in vers 2Social media for premium brands linked in vers 2
Social media for premium brands linked in vers 2
 
Social Media For Premium Brands
Social Media For Premium BrandsSocial Media For Premium Brands
Social Media For Premium Brands
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentation
 
Social Media: B2C to B2B
Social Media: B2C to B2BSocial Media: B2C to B2B
Social Media: B2C to B2B
 
Social Media For Business, Can It Work?
Social Media For Business, Can It Work?Social Media For Business, Can It Work?
Social Media For Business, Can It Work?
 
Nonprofit Congress: Innovation
Nonprofit Congress:  InnovationNonprofit Congress:  Innovation
Nonprofit Congress: Innovation
 
Conversation Marketing: New Media Communication Strategy
Conversation Marketing: New Media Communication StrategyConversation Marketing: New Media Communication Strategy
Conversation Marketing: New Media Communication Strategy
 
Social Media Marketing in the UK
Social Media Marketing in the UKSocial Media Marketing in the UK
Social Media Marketing in the UK
 
Social Networks And The Nhs
Social Networks And The NhsSocial Networks And The Nhs
Social Networks And The Nhs
 
Social Media For Social Change
Social Media For Social ChangeSocial Media For Social Change
Social Media For Social Change
 
social media for social change
social media for social changesocial media for social change
social media for social change
 
Social Media Presentation, June 18, 2012
Social Media Presentation, June 18, 2012Social Media Presentation, June 18, 2012
Social Media Presentation, June 18, 2012
 
Social media for local government
Social media for local governmentSocial media for local government
Social media for local government
 
Realtor And Social Media
Realtor And Social MediaRealtor And Social Media
Realtor And Social Media
 
The Eliot School of Fine and Applied Arts, May 2011
The Eliot School of Fine and Applied Arts, May 2011The Eliot School of Fine and Applied Arts, May 2011
The Eliot School of Fine and Applied Arts, May 2011
 
Social Networking Fundamentals
Social Networking FundamentalsSocial Networking Fundamentals
Social Networking Fundamentals
 
Social Media For The Public Sector - Social Media intro
Social Media For The Public Sector - Social Media introSocial Media For The Public Sector - Social Media intro
Social Media For The Public Sector - Social Media intro
 

More from Julie Hawker

Cosmic Julie cornwall sse march 2011
Cosmic Julie cornwall sse march 2011Cosmic Julie cornwall sse march 2011
Cosmic Julie cornwall sse march 2011
Julie Hawker
 
Wiltshire Council Social Enterprise Workshop
Wiltshire Council Social Enterprise Workshop Wiltshire Council Social Enterprise Workshop
Wiltshire Council Social Enterprise Workshop
Julie Hawker
 
Leaders And Leadership
Leaders And LeadershipLeaders And Leadership
Leaders And Leadership
Julie Hawker
 
For Development Workers With Logo Final
For Development Workers With Logo FinalFor Development Workers With Logo Final
For Development Workers With Logo Final
Julie Hawker
 
Dep Low Carbon Case Studies
Dep Low Carbon Case StudiesDep Low Carbon Case Studies
Dep Low Carbon Case Studies
Julie Hawker
 
200309 Trustees And Managers Exercise 1 Bc
200309 Trustees And Managers Exercise 1 Bc200309 Trustees And Managers Exercise 1 Bc
200309 Trustees And Managers Exercise 1 Bc
Julie Hawker
 
Trustees And Managers 200309
Trustees And Managers 200309Trustees And Managers 200309
Trustees And Managers 200309
Julie Hawker
 

More from Julie Hawker (18)

Digital Workforce - rise of the millenials
Digital Workforce - rise of the millenialsDigital Workforce - rise of the millenials
Digital Workforce - rise of the millenials
 
Cosmic Julie cornwall sse march 2011
Cosmic Julie cornwall sse march 2011Cosmic Julie cornwall sse march 2011
Cosmic Julie cornwall sse march 2011
 
Wiltshire Council Social Enterprise Workshop
Wiltshire Council Social Enterprise Workshop Wiltshire Council Social Enterprise Workshop
Wiltshire Council Social Enterprise Workshop
 
Visit to Finland 6th - 9th September 2010
Visit to Finland 6th - 9th September 2010Visit to Finland 6th - 9th September 2010
Visit to Finland 6th - 9th September 2010
 
SOCITM SW Meeting September 2010
SOCITM SW Meeting September 2010SOCITM SW Meeting September 2010
SOCITM SW Meeting September 2010
 
Social media for Lively leaders
Social media for Lively leadersSocial media for Lively leaders
Social media for Lively leaders
 
Devon SSE Lively Leadership
Devon SSE Lively LeadershipDevon SSE Lively Leadership
Devon SSE Lively Leadership
 
FAWN WOE RCs Presentation
FAWN WOE RCs PresentationFAWN WOE RCs Presentation
FAWN WOE RCs Presentation
 
Cosmic Julie
Cosmic JulieCosmic Julie
Cosmic Julie
 
SW Hospice Network Reg Champs Presentation
SW Hospice Network Reg Champs PresentationSW Hospice Network Reg Champs Presentation
SW Hospice Network Reg Champs Presentation
 
Leaders And Leadership
Leaders And LeadershipLeaders And Leadership
Leaders And Leadership
 
For Development Workers With Logo Final
For Development Workers With Logo FinalFor Development Workers With Logo Final
For Development Workers With Logo Final
 
Dep Low Carbon Case Studies
Dep Low Carbon Case StudiesDep Low Carbon Case Studies
Dep Low Carbon Case Studies
 
Pvm Preseation May 09 With New Logo
Pvm Preseation May 09 With New LogoPvm Preseation May 09 With New Logo
Pvm Preseation May 09 With New Logo
 
Ict For Success - social media May09
Ict For Success - social media May09Ict For Success - social media May09
Ict For Success - social media May09
 
200309 Trustees And Managers Exercise 1 Bc
200309 Trustees And Managers Exercise 1 Bc200309 Trustees And Managers Exercise 1 Bc
200309 Trustees And Managers Exercise 1 Bc
 
Trustees And Managers 200309
Trustees And Managers 200309Trustees And Managers 200309
Trustees And Managers 200309
 
Skildict4 Dev Workers
Skildict4 Dev WorkersSkildict4 Dev Workers
Skildict4 Dev Workers
 

Recently uploaded

Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
FIDO Alliance
 
Revolutionizing SAP® Processes with Automation and Artificial Intelligence
Revolutionizing SAP® Processes with Automation and Artificial IntelligenceRevolutionizing SAP® Processes with Automation and Artificial Intelligence
Revolutionizing SAP® Processes with Automation and Artificial Intelligence
Precisely
 
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
Muhammad Subhan
 
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc
 

Recently uploaded (20)

Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
 
Introduction to FIDO Authentication and Passkeys.pptx
Introduction to FIDO Authentication and Passkeys.pptxIntroduction to FIDO Authentication and Passkeys.pptx
Introduction to FIDO Authentication and Passkeys.pptx
 
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
 
Vector Search @ sw2con for slideshare.pptx
Vector Search @ sw2con for slideshare.pptxVector Search @ sw2con for slideshare.pptx
Vector Search @ sw2con for slideshare.pptx
 
Syngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdfSyngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdf
 
Overview of Hyperledger Foundation
Overview of Hyperledger FoundationOverview of Hyperledger Foundation
Overview of Hyperledger Foundation
 
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
 
ADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptxADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptx
 
2024 May Patch Tuesday
2024 May Patch Tuesday2024 May Patch Tuesday
2024 May Patch Tuesday
 
Oauth 2.0 Introduction and Flows with MuleSoft
Oauth 2.0 Introduction and Flows with MuleSoftOauth 2.0 Introduction and Flows with MuleSoft
Oauth 2.0 Introduction and Flows with MuleSoft
 
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
 
State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!
 
WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024
 
Google I/O Extended 2024 Warsaw
Google I/O Extended 2024 WarsawGoogle I/O Extended 2024 Warsaw
Google I/O Extended 2024 Warsaw
 
Revolutionizing SAP® Processes with Automation and Artificial Intelligence
Revolutionizing SAP® Processes with Automation and Artificial IntelligenceRevolutionizing SAP® Processes with Automation and Artificial Intelligence
Revolutionizing SAP® Processes with Automation and Artificial Intelligence
 
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptxCyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
 
JavaScript Usage Statistics 2024 - The Ultimate Guide
JavaScript Usage Statistics 2024 - The Ultimate GuideJavaScript Usage Statistics 2024 - The Ultimate Guide
JavaScript Usage Statistics 2024 - The Ultimate Guide
 
UiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overviewUiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overview
 
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
 
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
 

Wiltshire Consortium R Cs Social Media Presentation

Editor's Notes

  1. ** Background to Regional Champions – 5 mins This presentation has been developed by a group of the regional ICT Champions
  2. This presentation has been developed by a group of the regional ICT Champions and NAVCA
  3. Firstly - Background figures to the web from recent surveys Then – barriers that individuals and organisations put up to not using the internet or not going A STEP FURTHER and really exploring the potential of new media / new ideas
  4. Some more figures from recent surveys A lot of these people fall into groups that we as third sector organisations are working with A CHOICE ? We could pack up and go home after drawing the conclusion that these people are not using the internet so we don’t need to change or service delivery to reach these people with new media. They are happy outside of the circle and we are happy to work with them like that. OR We could look at ways to bring these groups inside the circle and more effective in our work and drive down social exclusion through increased digital inclusion by looking at these tools and ideas?
  5. Daunting representation of the size of the social media / social networking internet world Notice also that much of this technology is MOBILE so no longer just something to use on your PC but many other ways to stay connected and networked
  6. Daunting representation of the size of the social media / social networking internet world
  7. Invite people to indicate which of these they know and/or have used. Are there any which people don’t know? We will cover each of these in more detail later on
  8. Nothing more than to signify a difference between the way the Internet has been used since the early 1990s (Web 1.0 or the old web) and how it is being used now (Web 2.0) and the difference between printed traditional media and something newer.
  9. Web 2.0 is a collection of tools, applications and changes in working practice that have enabled people in communities to become more connected, to network with their peers and to collectively campaign as force not possible before. It has enabled supporting organisations develop a new way of working with their members; getting the message to them faster by using new techniques (all the senses not just printed word) and has allowed members to directly comment on and influence the organisations direction. Social Media is a way of using tools and platforms running on the Internet to instantly collaborate, share information and experiences, or have a conversation ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. even an activist or citizen philanthropist!
  10. Campaigning is about having a message that you want to communicate. Sometimes you need to get this message to a particular group of people some times you need to let as many people know as possible. Contacting key people directly or drumming up a ground swell of support so that one voice becomes many so that voice has more of chance of being heard.
  11. Campaigning is about having a message that you want to communicate. Sometimes you need to get this message to a particular group of people some times you need to let as many people know as possible. Contacting key people directly or drumming up a ground swell of support so that one voice becomes many so that voice has more of chance of being heard.
  12. ‘ Old’ media, such as newspapers and TV, is mainly about other people publishing information using expertise and tools that we can’t afford. ‘New’ media uses more accessible tools such as broadband connections and mobile phones and is creating a more interactive and participative culture. Web 2.0 is not a technical specification but suggests that we have moved on from the first version of the internet i.e. Web 1.0. The nuts and bolts of Web 2.0 make it much easier to produce information, tell stories, share ideas and participate in new communities. It includes new tools such as blogs, forums and wikis and is increasingly referred to as ’social media’. Beyond the jargon it offers new ways to link people together, build networks and sustain virtual communities and publish their own photos, videos and news. So what can it do for you? It could create opportunities for you to develop new services, or may further marginalise the people you work with. Whatever you do it is being used by a wider cross section of the public so it is important that you consider what role it could play in the future development of your services.
  13. RSS to Email – “Feed My Inbox”
  14. RSS to Email – “Feed My Inbox”
  15. Is it wise to use Facebook in our Organisation? It depends what they use it for, but it’s probably an advantage if it helps you stay abreast of current trends and improves your communications. It is easy to see sites such as Facebook, Twitter, Bebo and MySpace as a timewaster. Most people use them on a personal basis, unrelated to their work, and they can easily be seen as a distraction. However social networking sites such as Facebook may be a valuable element in your organisation’s communications or campaigning strategy. They represent a new way of reaching audiences and connecting with people with similar interests. Many charities have set up Facebook groups and use it to share news about their activities and raise money. In terms of using new tools there is rarely a quick win and there is a lot to be said for not being an early adopter. Networks such as this are also very organic in the way they develop, which can challenge the way that you work. On the other hand lots of people are already active, so maybe you’re missing out because you’re not up to date with current thinking? The best way to understand its potential is to be familiar with what it does and how it works. So maybe you - or someone you know - should be using it as well?
  16. Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians) LinkedIn (more professional business use)
  17. It may be helpful for a group of people to be able to work together on a document at the same time. They may be drafting a policy together, preparing a grant application or producing guide to services. One option is to save the document with the author’s name and a version number and circulate it by email. Even in small groups documents can get out of sync and take time to work through. An alternative is a wiki, a collaborative web site that allows authorised users to change the content of the pages though the internet, as well as view a history of changes. Alternatively online document services such as Google Documents offer a way of sharing word processing documents or spreadsheets, so that there is just one copy of a document as it evolves. Whatever the choices the tools are becoming easier to use and may well suit organisations of all sizes who have want to help people collaborate.
  18. New Media is Free (or where a charge is applicable it is low) Your audience is potential every internet connected person on the planet You can post an idea or a ‘message’ and once people discover it and tell their friends about it, and they then tell there friends the dissemination of information becomes exponential. Also some one will come across your idea, and may see a way of getting the message across better, or how they can adapt it to make a difference in their locale. Every one is talking about new media! It’s the big ‘buzz’ which in itself
  19. If you are not a regular user of PC technology and/or the Internet in general it can appear very daunting. However with New Media being Web Based it means that more people can use the same applications regardless of operating system or browser. Have a clear plan of what you want to use NM for. Otherwise you can find your are spending more time playing with the ‘technology’ than actually using it! It may have been a great idea for you to create a page on Bebo at the start of a campaign but in fact Facebook may be social networking site of choice for your audience when you come to launch * this needs to be tempered by saying its not quite as fickle as fashion, WAGS, and who gets in Hello mag!
  20. A charity with a message for teenagers could use Bebo, for older teenagers MySpace (where the average user is female and aged 21) 4, but for University leavers or activists in their mid 20’s Facebook would be more appropriate. An organisation with a more mature audience may choose a blog that accepted (moderated) comments or for users to collaborate thoughts in a wiki. Due to the rise of Web 2.0 technologies, websites such as Facebook, Myspace and YouTube have transformed the web from being perceived primarily as a content delivery tool, into an exciting communications platform. This innovation is changing the way that we use the Web, and inevitably organisations are looking to leverage these developments to help them engage with their customers in new and interesting ways.
  21. Many third sector organisations exist to campaign on a particular cause. Whether it’s for something in your local community or tackling problems on a global scale ICT can help make your voice louder. Examples include Raise awareness of your cause using websites, newsletters and email; Use social networking sites such as Facebook or Twitter to connect with and recruit supporters; Ask for help and share your expertise through email discussion lists and online forums; Use websites, email, text messaging, newsletters and flyers to share news and information; Organise your key activists through email and shared spaces such as Google Documents; Use email to lobby and influence decision-makers; Use video to reach new audiences and encourage supporters to share their stories.
  22. Encourage people to take ideas covered so far and link them back to their own development worker roles – which bits did they really feel would be beneficial to organisations? Where are there further learning needs? Which bits did they feel do not apply? General reflections? How does using social media apply during the recession? What advantages can it bring? What disadvantages? This seems very positive, but the decision to deploy a Web 2.0 enhancement on your site should be guided by the same straightforward marketing and communications questions that shape any project that has customers at its heart. Exercise – Return to ‘Happy to Help’ – what ideas would you provide to them in order to improve their plans for the year ahead?
  23. How can Social Media help organisation be more effective
  24. Useful Links Not by any means an exhaustive list enough to get you started in terms first stage sign posting, if unable to help directly, you should be sign posted on to organisations that are able to help and advise further.
  25. Highlight what is out there Explain briefly the roles of Champions/Consortia The concept of Circuit Rider and ICT Development Workers The role that Providers of Infrastructure Support Services can play The role that volunteers can play – including it4communities Talk about the HELP CARD REFERENCE KITS The help that is available from the Private Sector it is not all bad We will return to the sources of help at the end of the session – please feel free to add your own experiences as we go through the day – good local sources of support? Recommendations from your work with other organisations and businesses?
  26. Thanks & To Find Out More