An overview of tools, trends and tips for implementing social media communications campaigns. The presentation has a special focus on issue advocacy and public affairs applications. The author is Jeff Ingram, Vice President of Ein Communications.

1. Ein Communications is one of the nation’s top boutique public relations firms. We distinguish ourselves by providing clients with services that are thoughtful, proactive and results oriented – an approach that has been the hallmark of our firm since its inception more than 25 years ago. 1221 Connecticut Avenue, N.W. Suite 500 Washington, D.C. 20036 202.775.0200 Implementing Social Media In February 2009 An Overview of Tools, Trends and Best Practices By Jeff Ingram, VP of Ein Communications

2. The State of Social Media in February 2009 Organizations communicating via social media tools becoming established/expected Early adopters of new tools still rewarded with “novelty” bonus by traditional media Users feeling overwhelmed with breadth of social media tools Myth: “If you build it, they will come.” Reality: They will come if you make them feel smarter , make them feel empowered , make them feel heard or make them feel entertained. (hint: do all four)

3. Blogging Micro-Blogging Social Networking Crowdsourcing Content Sharing Web Applications Key Tools of the Trade