Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Carolines Presentaion

Presentation for Chamber Members

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to comment

Carolines Presentaion

  1. 1. Understanding Social Media Caroline Chambers February 2009
  2. 2. Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other (Wikipedia 2007) What is social media?
  3. 3. Source: Internet Advertising Bureau, 2004 Source: Darwin Day Conference, by Google Marketing has changed more…..
  4. 4. How We Communicate Baby Boomer born 1946-1961
  5. 5. Has Changed a lot Generation X – Born 1961-1981
  6. 6. Through the Generations Generation Y – Born 1982-2000
  7. 7. And our latest arrival And say hello to Generation C – Born 2000 onwards Cash not credit Creators Control Connected Channelled Creative Community “ Consumer 2.0” Communicators Charted
  8. 8. Getting from me to them
  9. 10. The State of the Market <ul><li>Explosion of platforms and applications – what do I use for what? Users feeling overwhelmed </li></ul><ul><li>Businesses and individuals communicating via social media tools becoming established/expected </li></ul><ul><li>What's the bottom line – will it make me money? </li></ul>People will come if you make them feel smarter , make them feel empowered , make them feel heard or make them feel entertained
  10. 11. Blogging Micro-Blogging Social Networking Crowdsourcing Content Sharing Web Applications Key Tools of the Trade
  11. 12. Blogging <ul><li>Keys to Success: </li></ul><ul><li>- Listen to the conversation already going on </li></ul><ul><li>- Find your niche </li></ul><ul><li>- Join the conversation </li></ul><ul><li>- Strike the right tone – drop the formalities </li></ul><ul><li>- Be yourself, be human </li></ul><ul><li>- Make it easy to follow </li></ul><ul><li>Readers must have a passion… either for you or for the subject matter (preferably both). </li></ul>
  12. 13. The Personality Blog
  13. 14. The Issue Blog
  14. 15. OPEN API
  15. 16. The Organisation Blog
  16. 17. Blogging – The Expert Blog
  17. 18. The Blog Portal
  18. 19. <ul><li>Comment Policy: </li></ul><ul><li>- All comments (not for controversial subjects) </li></ul><ul><li>- No comments (must be very compelling content) </li></ul><ul><li>- Member authentication/profiles (closed community) </li></ul><ul><li>- Comment moderation (Higher workload, lower return) </li></ul><ul><li>- vs. (Better discourse, viral, not full control) </li></ul>Blogging
  19. 21. Micro-Blogging <ul><li>Key Features: </li></ul><ul><li>- Very quick blog posting method made popular by the Twitter platform. </li></ul><ul><li>- Micro-blogging pioneer: </li></ul><ul><li>- Four primary types of posts: </li></ul><ul><li>- Status update (example: “I’m eating lunch at Michaelinos”) - Link update (example: “Great article on Chambers of Commerce”) - Reply to update (example: “@twitteraccount I totally disagree”) </li></ul><ul><li>- Re-Tweet (example: [email_address] Great article on…..) </li></ul>
  20. 22. Micro-Blogging <ul><li>Ways organizations are using it: </li></ul><ul><li>- Monitor and address customer concerns: </li></ul><ul><li>- Disseminate offers: </li></ul><ul><li>- Alert Supporters of News and Calls to Action: </li></ul>
  21. 23. Social Networking <ul><li>Features and Trends: </li></ul><ul><li>- Hundreds of millions of people are connecting with each other in online communities focused around their personal lives, professional lives and special interests. </li></ul><ul><li>- Facebook is now the number one social networking platform and has released capabilities that allow any website to connect to their platform. </li></ul>
  22. 25. Social Networking <ul><li>Question: </li></ul><ul><li>Create your own social network or integrate with Facebook and/or other existing communities? (Or do both) </li></ul>523 Followers 561,000 Friends 115,000 Friends 1,200 Subscribers 499 Photos 254 Photos 3000 Badges
  23. 27. Crowdsourcing <ul><li>Features and Trends: </li></ul><ul><li>- Crowdsourcing is a method of outsourcing a task to a group of people who collaboratively come to a solution. (Example: Wikipedia) </li></ul>
  24. 28. <ul><li>New Tools, Risks and Rewards: </li></ul><ul><li>- New tools are being launched to increase the effectiveness of online collaboration, including one geared towards public policy: </li></ul>
  25. 29. Content Sharing <ul><li>- The most widely accepted include: </li></ul>Real Simple Syndication feeds ) YouTube (Video) Podcast (Audio/Video) SlideShare (Powerpoint/Presentation) Flickr (Photos)
  26. 30. Referral & Recommend Sites
  27. 31. Widgets/Applications <ul><li>Entertainment, Mobility and Utility </li></ul><ul><li>- Several categories of applications and widgets </li></ul><ul><li>- Mobility (e.g. iPhone applications) </li></ul><ul><li>- Standalone games and other entertainment (branded) </li></ul><ul><li>- Platform Plug-ins (e.g face book applications) </li></ul><ul><li>- Mashups (combining databases) </li></ul><ul><li>- Novelty produces high publicity bonus </li></ul><ul><li>- Access to content via mobile applications becoming expected </li></ul>
  28. 32. Widgets/Applications <ul><li>Examples: </li></ul> http://my. barackobama .com/page/content/ iphone
  29. 33. Tips <ul><li>Define your audience </li></ul><ul><li>Understand what will engage and motivate them </li></ul><ul><li>Build gradually and don’t aggressively promote until you are comfortable with your product and your process </li></ul><ul><li>Use established tools to secure your audience, use new/experimental tools once you’ve got them engaged </li></ul><ul><li>Develop tools to measure sales, but understand that some benefits are qualitative </li></ul><ul><li>Devote more of your time and resources to content development than to website development – that’s the hallmark of Web 2.0 </li></ul><ul><li>Always think about how content will benefit a user before thinking about how it will benefit you </li></ul>
  30. 34. Where is Social Networking Going? <ul><li>Results expected from experimental advertising within social media </li></ul><ul><li>Yahoo!, Google, Hotmail testing social media integration with Webmail products </li></ul><ul><li>Facebook may start making money! </li></ul><ul><li>Social shopping experiments (retailers integrating social network data – EBAY, Amazon, Qype is emergent – rate my purchase) </li></ul><ul><li>Integration – One site, one logon, multiple platforms </li></ul>
  31. 35. Why Should My Business SN <ul><ul><li>Branding </li></ul></ul><ul><ul><li>Create a buzz </li></ul></ul><ul><ul><li>Online reputation management </li></ul></ul><ul><ul><li>Establish yourself as an expert </li></ul></ul><ul><ul><li>Word of mouth </li></ul></ul><ul><ul><li>Build relationships and become more personal </li></ul></ul><ul><ul><li>Open up the line of communication between business owner and millions of potential customers </li></ul></ul><ul><ul><li>Small businesses can compete with the large companies </li></ul></ul><ul><ul><li>Social networking with potential clients and customers from all over the globe </li></ul></ul><ul><ul><li>Get great traffic </li></ul></ul><ul><ul><li>Increase your link-ability </li></ul></ul><ul><ul><li>Helps with search engines </li></ul></ul><ul><ul><li>Much cheaper than traditional marketing and advertising </li></ul></ul><ul><ul><li>Your company is more accessible </li></ul></ul><ul><ul><li>Direct conversation to a specific niche </li></ul></ul><ul><ul><li>Provides another way for potential customers to find you </li></ul></ul><ul><ul><li>It's a way to explain yourself </li></ul></ul><ul><ul><li>Show Your Stuff </li></ul></ul><ul><ul><li>Find out exactly what your customers want </li></ul></ul><ul><ul><li>Your customers can play an active role in the business </li></ul></ul>
  32. 36. Connect With Me carolinechamber The Channel Chamber Group Channel Chamber Training Famousatlast