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Social Media: B2C to B2B

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Social media refers to internet- and mobile-based tools used to share and discuss information among people. It is a marketing tool that can be used to engage customers, generate awareness, and make money. Several examples of popular social media sites are provided that demonstrate the large number of active users and relevance for businesses. Effective social media use requires identifying appropriate tools to engage customers, integrating social media into business operations, and determining metrics to measure success.

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Social Media… … the ordering, buying, reviewing, selling, customer retention, brand-building, buzz-generating tool so you can make money in the new century medium Are you paying attention?
What is social media? ,[object Object],[object Object]
What social media is not ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is social media…to business? ,[object Object]
Is social media relevant? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is social media relevant? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strengths/Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media for B2C ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media for B2C ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social media for B2B ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media for B2B ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How not to use social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why does social media matter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?
Blog Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Microblog Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Release Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Networking Site Example
Social Media Aggregator Example ,[object Object],[object Object],[object Object]
Podcast Example ,[object Object],[object Object],[object Object]
Event Forum Example ,[object Object],[object Object],[object Object],[object Object],[object Object]
Custom SM Application Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media: B2C to B2B

  • 1. Social Media… … the ordering, buying, reviewing, selling, customer retention, brand-building, buzz-generating tool so you can make money in the new century medium Are you paying attention?
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  • 19. Social Media Networking Site Example
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