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Information Overload: Tools for Interactive Communications

A presentation I did in front of the North Carolina Association of Government Information.

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Information Overload: Tools for Interactive Communications

  1. 1. Information Overload Tools for Interactive Communications
  2. 2. Social Media Conversations taking place online. Vertical Communications – One to many Horizontal Communications – Individuals communicating Friends or strangers, next door or across the globe, people are connecting by their involvement or interest in something.
  3. 3. Traditional Communications Print Email Static web sites Press releases One Way Communications
  4. 4. Communicating through Social Media - Blogs - Chat rooms - Discussion boards - RSS - Instant Messenger - Virtual Reality Two-way Communications The media no longer owns the audience
  5. 5. The Internet is Infinitely Scalable Publishing & Broadcasting Platform Text Audio Video
  6. 6. Why is this Important? These discussions can and will become branding issues. Google: 82% of 1 st pages have blog/discussion posts. Yahoo: 63% of 1 st pages have blog/discussion posts.
  7. 7. Everyone is Communicating - 1 out of every 5 adults will comment online - 80% of all consumers read online recommendations - 75% do online research before making a decision - 1 out of every 30 comments online is an employee discussing the company or organization they work for (Jupiter Research)
  8. 8. Online Communication Tools
  9. 9. Blogs Short for weblog is an online publishing engine and journal. - Business, academic & personal - 100 million+ blogs - 120,000 new blogs created today - 1.4 new blogs every second - 1.5 million blog posts today - Adult blog usage grew 163% in 2006
  10. 10. Podcasting Automatic delivery of audio media via RSS - University lectures - PR Releases - Press conferences - News, music and comedy Updates automatically for users Allows for users to listen to what they want when they want.
  11. 11. RSS Really Simple Syndication - Family of Web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.
  12. 12. RSS Readers Google Reader, Bloglines, Pageflakes
  13. 13. Social Networks Web sites that bring together users based on interests, friends, etc. - Share - Communicate - Find
  14. 14. Wiki’s Web sites that allow users to collaborate and edit online - Project management - Version control - Total transparency - Everyone is responsible not one person
  15. 15. Social Bookmarking Allows users to share links, information snippets, articles and resources - Recommendations - Comments - Ratings - Tagging for clustering and searching
  16. 16. Video Create, upload and share videos online - No bandwidth issues - Comments - Ratings - Embed on other web sites
  17. 17. Where do we Start?
  18. 18. Begin by Listening Where are your target audience communicating? Where do they congregate? What are they talking about? Issues, Questions What is important to them? Threat or Opportunity?
  19. 19. Monitor
  20. 20. <ul><li>Influencers vs. Non-influencers </li></ul><ul><li>Quickly recognize who are the influencers? </li></ul><ul><ul><li>- Comments </li></ul></ul><ul><ul><li>- Feedback </li></ul></ul><ul><ul><li>- Standing in the community </li></ul></ul><ul><ul><li>- Links </li></ul></ul><ul><li>Based on this information, decide whether to respond or not. </li></ul>
  21. 21. Social Media is Growing Up - Communications through social networks - Students, friends and family - Introduced to the victims
  22. 22. Control – It’s time to accept we don’t have it - Power to the people! - Don’t be afraid of it, embrace it. - Pretending it is not there will not make it go away. - Your own focus groups
  23. 23. Reaching out to Social Community - Understand the environment you are in. - Ingratiate yourself into the conversation - Be transparent - Be open and honest
  24. 24. Impressions/click-through’s. Purchases and/or leads. Customer behavior. Blogosphere. Chat rooms/message boards. Immediate feedback Tracking and Analytics
  25. 25. Where does the target market congregate? What kind of message will resonate best? Online, offline, internal and/or external. The medium is the facilitator not the differentiator. Pick the campaign , not the medium
  26. 26. Final Thoughts <ul><li>It is not about brands , organizations, products or services; </li></ul><ul><li>It’s about people. </li></ul><ul><li>Embrace the possibilities of </li></ul><ul><li>what we can accomplish. </li></ul><ul><li>Voice to the voiceless . </li></ul>
  27. 27. Thank You Questions [email_address]