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Social Media 
Alabama Community Leadership Network Conference 
#ACLN2014 
October 7, 2014 
slideshare.net/aafromaa 
@aafro...
Let’s start with you ….
Facebook 
1.3 billion active Facebook users 
82% are outside the U.S. and Canada
Twitter
Twitter
Instagram 
60 million photos 
are uploaded on 
Instagram.
Social media in 4 years 
(eMarketer predictions) 
Social Media will nearly double penetration. 
2.44 billion of the 
world...
Social Media in 25 years 
Social medi(aC eNxBpCer 1ts0 /w0i3ll/ 2n0o1t 4e xairsttic. le) 
Many video streams from individu...
Social Media in 25 years 
(CNBC 10/03/2014 article) 
New ways of handling an 
abundance of information. 
Self-driving hove...
Online communities 
Polarized Network: Seen in political issues Egyptian crisis. 
Tight Network: Seen at conferences and t...
Think beyond the popular 5 
Blogger 
Drive 
Evernote 
Facebook 
Facetime 
FitBit 
Flipboard 
Foursquare 
Flickr 
GroupMe 
...
Why?
Why?
How? 
Align SM goals with organizational goals 
Develop strategies around goals and listening 
Choose tools based on goals...
Considerations 
People want to interact with a 
person, not an organization 
Communication consistency 
Engaging attitude ...
Photo credits and references 
• Birds at sea https://flic.kr/p/7jRqb3 
• Twitter stats http 
://www.pewresearch.org/fact-t...
Social Media 
Alabama Community Leadership Network Conference 
#ACLN2014 
October 7, 2014 
slideshare.net/aafromaa 
@aafro...
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Social media

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I was asked to give this presentation at the 2014 Alabama Community Leadership Network conference with these instructions: general guidelines of helping organizations get the word out and to tell their story. The audience is a mix of a couple of bigger cities’ pretty sophisticated leadership programs, a greater number of directors and board members from the typical community or county leadership program (some youth, some adult), a good number of staffers from non profits organizations, and perhaps 30 percent of the audience will be high school student leaders. So you will need to take a wide brush to the subject I think.

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Social media

  1. 1. Social Media Alabama Community Leadership Network Conference #ACLN2014 October 7, 2014 slideshare.net/aafromaa @aafromaa Creative Commons License, “Social Media” by Anne Mims Adrian is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
  2. 2. Let’s start with you ….
  3. 3. Facebook 1.3 billion active Facebook users 82% are outside the U.S. and Canada
  4. 4. Twitter
  5. 5. Twitter
  6. 6. Instagram 60 million photos are uploaded on Instagram.
  7. 7. Social media in 4 years (eMarketer predictions) Social Media will nearly double penetration. 2.44 billion of the world's population will be on social networks.
  8. 8. Social Media in 25 years Social medi(aC eNxBpCer 1ts0 /w0i3ll/ 2n0o1t 4e xairsttic. le) Many video streams from individuals converged into a single immersive video, enabling viewers to virtually experience events in real time. Media embedded in our clothes, tattooed or inserted in our bodies.
  9. 9. Social Media in 25 years (CNBC 10/03/2014 article) New ways of handling an abundance of information. Self-driving hovercrafts transport us. Virtual reality/presence/customization.
  10. 10. Online communities Polarized Network: Seen in political issues Egyptian crisis. Tight Network: Seen at conferences and tight knit groups of people. example of one for Social Business. Brand Clusters: Known products or popular subject from disconnected participants. Car companies are a good example . Community Clusters: Multiple smaller groups around a few hubs and influencesr often seen with medium sized companies or political issues with various community involvement Texas Abortion Law Broadcast Network: Individuals and companies retell/repost. Individuals and companies have the power to light up the network –baseball team, News organizations . Support Network: Customer support.
  11. 11. Think beyond the popular 5 Blogger Drive Evernote Facebook Facetime FitBit Flipboard Foursquare Flickr GroupMe Hangouts Highlight Instagram LinkedIn MapMyFitness Medium Now Path Pinterest Slack Spotify Storify Snapchat Swarm Tumblr Twitter WhatsApp Wikipedia WordPress WorldofWarCraft Yelp YouTube
  12. 12. Why?
  13. 13. Why?
  14. 14. How? Align SM goals with organizational goals Develop strategies around goals and listening Choose tools based on goals and where the people are Develop tactics for listening Use people — don’t depend on the organizational accounts only Make social media part of the job
  15. 15. Considerations People want to interact with a person, not an organization Communication consistency Engaging attitude Copyright (yours and others) Customer service
  16. 16. Photo credits and references • Birds at sea https://flic.kr/p/7jRqb3 • Twitter stats http ://www.pewresearch.org/fact-tank/2014/06/11/can-twitter-survive-in-a-facebook-world-the-key-is-being-different / • Twitter news consumption http ://www.journalism.org/2013/11/04/twitter-news-consumers-young-mobile-and-educated/ • Twitter communities http://www.forbes.com/sites/markfidelman/2013/07/11/look-out-klout-these-twitter-influencer-maps-are-amazing / • Internet minute https://flic.kr/p/bkbY3h • Growth chart https://flic.kr/p/d6dTk1 • Why? https://flic.kr/p/6t9vst • What if every teacher tweeted http://www.teachthought.com/learning/why-teachers-should-tweet/? utm_content=buffer09513&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer • Social media program https://flic.kr/p/7xoA1L When using any part of this presentation make sure you attribute the photos and adhere to the Creative Commons licenses.
  17. 17. Social Media Alabama Community Leadership Network Conference #ACLN2014 October 7, 2014 slideshare.net/aafromaa @aafromaa Creative Commons License, “Social Media” by Anne Mims Adrian is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.

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