1. Brandon Henahan
p: 585.662.8885 e: brandon.henahan@gmail.com
Critical thinker, creative strategist, detail oriented and mechanically proficient
Summary
o Passionate, creative leader with over 12 years experience in bicycle retail and a proven record of
innovating retail/procedural logistics to increase efficiency and streamline department mechanisms.
o Provides vision and cohesion to product offerings. Creative, astute buyer with strong acumen for
accurately determining inventory needs based on sales trends.
o Determined to contribute to the financial success of the company through developing cohesive,
creative, and financially driven allocation strategies that reflect sales trends and projections.
Retail Management Experience
Towpath Bike 2011- 2015
Senior Buyer/Service Manager
Responsibilities:
Merchandized product line for all product categories; responsible for purchasing clothing, bicycles, parts
and accessories throughout the season. Projected quarterly/yearly goals, monitored department financials,
P&L’s, and labor rates within department to ensure profitability. Worked with vendor reps to implement
profitable dealer programs that supported our brand. Oversight of day-to-day operations of the department
and ten employees. Managed work order load, turn around deadlines, and priority service for VIP athletes.
Worked to grow our market share by providing excellent technical and customer service.
Major Accomplishments:
o Managed service department and purchasing decisions throughout a period of drastic business
growth from $900k to $1.6m in five years. Renovated service department, restructured department
processes and procedures, and specialized employee roles to streamline efficiency and productivity
resulting in 20% growth in three years.
o Planned product lines in all categories to streamline the ordering/merchandizing process.
Collaborated with vendor reps to implement advantageous dealer programs. Consolidated brand and
product offerings to minimize vendors and create a cohesive merchandising strategy that simplified
purchasing, and increased profitability within categories.
o Created an open-to-buy budget that enabled better inventory management through quicker inventory
turns, smarter purchase decisions, and a streamlined merchandizing strategy. Emphasized quick
turns on inventory, maintaining high margins, and maximizing sales through ensuring adequate
stocking levels.
o Analyzed product categories and worked to develop merchandizing/marketing strategies to improve
sell through rates and sales revenue. Worked with sales associates to develop strategies aimed at
selling specific products through understanding market trends.
o Worked with several pro/semi-pro athletes on our company triathlon and road team to gather product
feedback and critiques. Leveraged this feedback into the product lineup to forecast future demands
and ensure we were delivering the best possible product for our market.
o Specialized employee roles throughout the service department. Utilized each mechanic’s technical
skills, created a service writer position to streamline the write up process, emphasized selling
products at the service desk, and implemented an email capture program.
o Created, implemented, and marketed a 2014 Trek demo bike program aimed at growing mountain
bike business, reducing stocking levels on high-cost inventory, and providing the first cohesive
demo fleet in Western New York. The financial success of the program was proven by over 17k in
gross profit with a 45% gross margin.
Special Skills
o Planning allocation and merchandising strategies influenced to deliver the best possible product for
our market while maximizing profitability.
o Understanding how market demand and sales trends influences purchasing strategies.
o Strong focus on inventory levels and turns, gross margin, and keeping cash on hand.
o Creating, implementing, and managing new protocols to encourage business growth.
o Proficient in Microsoft Office Suite and Ascend Retail Services

2. Technical Experience
Jetnikoff Bicycle Co. (Melbourne, Australia) January 2016 – April 2016
The Freedom Machine (Melbourne, Australia) June 2015 – January 2016
Towpath Bike 2006 - 2011
Bicycle Technician
Responsibilities:
Provided excellent customer service, sound advice and high quality servicing to all clients. Developed a
report with clients to ensure their loyalty to the shop. Worked to develop an active selling role at the service
desk designed to encourage premium level services, maximize add-on sales, and guarantee our clients are
ensured outstanding quality and value. Managed workload and turnaround deadlines; participated in a “48
hour turnaround” service plan. Maintained open lines of communication between department staff in order
to stay current, avoid confusion, and streamline daily workloads. Responsible for growing knowledge and
understanding through continually learning new skills, new technologies, and gathering new product
knowledge in a fast-paced, rapidly developing market.
Special Skills
o Master tech with a vast wealth of bicycle knowledge acquired through 12+ years of experience in
industry.
o Specialize in high-end road, triathlon, CX, custom “frame-up” builds, and wheel building.
o Extensive experience servicing Shimano Di2, Campagnolo EPS, and Sram eTap component
systems.
o Structuring the service department as a profit center with growth potential.
o Providing excellent customer service while interacting with all clients, pro-level athletes and
recreational riders alike.
Education
The College at Brockport: State University of New York B.S. - Communication and Political Science
Graduated Suma Cum Laude (2012)
Professional References
James Cronkwright Outside Sales Representative – Trek Bicycle Corporation
585.615.6550 james_cronkwright@trekbikes.com
Rob Schuler General Manager – Towpath Bike
585.613.5248 reasbmx@gmail.com
Scott Likly Owner – Towpath Bike
585.381.2808 slikly@gmail.com
Emidio Ubaldi Director – The Freedom Machine
+61 396 818 308 emi@freedommachine.com.au