1. A proven manager of people is seeking to make a career change to use my experience in management,
sales,marketing,and customer service. Using my ability to manage events and people in a multi
timeline scenario I consistently meet or exceed performance targets set by companies ranging from
start up companies to established business entities.I possess strong interpersonal and communication
skills in teaching and business presentations.I also work proficiently with little direction while showing
a willingness to learn and try new things.
STORE OPERATIONS MANAGER
BikeSource -Westerville Westerville,Ohio
November 2011-Present
• Manage a payroll of 20 employees to offer a high level of customer service while consistently
coming in under budget
• Forecast yearly operating,payroll,sales budgets
• Train staff in sales and operational procedures
• Implementation of a merchandising system for rotating inventory to keep the sales floor fresh
for new and returning customers while decreasing Loss/Prevention numbers to less than .5%
of sales forecast
• Aggressively increased store revenue by 10% in three years
• Foster current business partnerships while introducing new cross-marketing opportunities to
increase market share
• Works with vendors in credit/ sales capacities to help accomplish forecasted objectives
• Designed and implemented POP signage in conjunction with sale plans
ASSISTANT STORE MANAGER
BikeSource - Dublin Columbus,Ohio
November 2007 – November 2011
• Trained and managed sales staff to obtain weekly sales goals
• Oversaw daily business operations including cash deposit,controlling
sales margins,completing daily business forms,and merchandising the sale floor
• Managed inventory to control loss,received new shipments,and work with manufactures to
correct errors from shipping to warranty issues
• Personally responsible for yearly sales over $200,000 in merchandise during each year with the
company
• Worked trade and expo shows to grow and nurture future business
MARKETING TECH REPRESENTATIVE
Callaway Golf Company Columbus,Ohio
March 2006 - March 2008
• Increased awareness of the brand through Demo Days to give customers a chance to try out
new products for the 2006,2007,and 2008 golf season
• Acted as a liaison for Callaway to field questions from the general public about Callaway
product
• Displayed product in a marketable way to provide the client with a profitable demo day
Kurtis R. Fraley
Lewis Center,Ohio 43035
C:614-743-3739
Email:krfraley@yahoo.com
http://www.linkedin.com/pub/
kurtis-fraley/13/80b/203/
“Kurtis has been a great
resource in the cycling industry
and has provided expert
information and advice on
everything from equipment to
services. I value his input and
information and as a coach turn
to him and his store consistently
for the things I need to get my
job done. I highly recommend
him and his staff at
BikeSource.”
Reference from Alan Martin
Deputy Director,
Transportation at Public
Utilities Commission of
Ohio

2. TEACHING PROFESSIONAL,PGA
GolfTEC Dublin Columbus,Ohio
January 2006 - October 2007
• Cross-Marketed products through offsite demonstrations and trade shows and established
partnerships with corporate facilities to develop each company’s brand
• Utilized database software to analyze client data while targeting key demographics for future
marketing campaigns
• Increased participant numbers while retaining over 80% of those clients
• Used high quality communication skills in verbal and written forms to analyze clients golf
swings for client improvement
• Sold over $100,000 in lesson revenue in the first year of store operations
ASSISTANT GOLF PROFESSIONAL
Winters Run Golf Club Bel Air,Maryland
September 2001 - January 2006
• Managed,scheduled,and organized the daily activities of 20 employees
• Taught over 600 lessons to a large demographic which instilled invaluable communication
skills
• Successfully organized and managed over 250 member tournaments and outing events
• Directed 10 multi-day golf clinics
Education
Kent State University 1996-2001
Major:BS Business Administration
Minor:Sociology
PGA Business School 2001-2006
Class A Certification
Additional skills
Apple OS Adobe suite
Windows OS Freidman Sales training
Microsoft Office Calligraphy