1. SIRIGUDI RAGHUNATH RAO
Mobile: 00974-74433860 / 00974-55001748 / E-Mail: sirigudi_raghunath@yahoo.co.in / sirigudiraghunathrao@gmail.com Passport No: G 7302754
Senior Management Professional seeking positions in Profit Centre Operations
With organizations that need to ignite Business Development & Retail Operations
A performance driven professional; with strong qualifications in handling all verticals of various facets of Retail / FMCG / TELECOM Operations inclusive of Sales,
Marketing, Business Development, Channel distribution, Expansion, warehousing, Buying, Mall Operations, , Merchandising, Recruitment, Client Relationship Management,
Leasing, loyalty Program, Corporate Communications and Team Management etc. At ease with budget limitations, deadlines, and high pressure situations. An erudite
professional who seeks to leverage experience and business acumen as well as learn from accomplished peers, while continuing to work in the industry.
PROFESSIONAL PROFILE
Over 20 years of experience in administering retail functions with involvement in sales, marketing & business development operations. Holds the credit of exploring new markets,
standardizing operations, initiating restructuring business activities for escalating turnovers & achieving goals; handling all the retail operations - detailed market analysis, range & product
selections, visual merchandising, marketing, mall operations & leasing and client servicing. Experienced in planning & implementing sales & marketing programmes/strategies to improve
the product awareness in markets by brand building and market development efforts.
Worked towards the expansion of the overall retail network and demonstrated ability of leading diverse teams of professionals to new levels of success in cutting-edge markets, and fast-
paced environments. Possess excellent relationship management and communications coupled with abilities in leading and motivating teams.
AREAS OF EXPERTISE
Strategic Planning Operations Management Profit Centre Operations Business development
Merchandising Sales & Marketing Franchisee Management Key Account Management Public Relations
Team Management Vendor Management Channel Management
Logistics Management Loyalty Programme Distribution Management Leasing
Corporate Communications ETC.
CORE STRENGTHS
 Applied knowledge and expertise in creating opportunities and expanding businesses in retail sector; overseeing wide gamut of retail operations; strategizing long-term business
directions / operational plans to ensure maximum profitability in line with organisational objectives.
 The above stints have honed expertise in Business Development, with focus on overcoming complex business challenges and make high-stakes decisions using experience-
backed judgment, strong work ethics and irreproachable integrity.
 Experience bandwidth includes effectuating business plans (operations) for overall development & accomplishment of top and bottom-line profitability.
 Displayed entrepreneurial skills through operations; inclusive of:
• Designing operations and manuals, KPA’s and KPI’s, Standard Operating Procedures Manual; training staff in all areas of retail – operations, company, product and
customer service.
• Handling space planning, visual merchandising and implementation of retail outlets.
• Ensuring that visual merchandising is consistent with customers' expectations of the brand.
• Margin negotiations/increasing rupee gross margin.
• Channel development in regard to sourcing of products.
• Inventory management in accordance to budgeted sales.
• Fixing various levels of inventory, stock turns, etc.
• Reduced lead time between demand & supply resulting in reduction in working capital.
 Have consistently grown across the hierarchy and successfully delivered at senior to top level positions. The breadth of experience covers:
• Managing customer centric operations & ensuring customer satisfaction by achieving delivery & service quality norms.
• Attending to customer’s complaints and undertaking steps for effectively resolving them.
• Creating as well as sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst team members.
ORGANISATIONAL SCAN
Since Jan’16: MIX MAX GROUP ON COMPANIES (QATAR) Manager. – Retail Operations (ECO PACK DIVISION)
Accountabilities
 Complete responsibility for the P & L off all verticals.
 Instrumental in tracking day-to-day cost effective operations.
 Spearheading gamut of activities like developing Annual Business Plan / MIS / warehouse / P & L / IT / Banking Procedures / Raw Material Procurement / Machine Maintenance /
staff training & recruitment, etc.
 Formulating and implementing SOPs to ensure efficient and cost effective business operations.
Since Nov’13: ANR Shopping Mall & Group, as G.M. – Retail Operations
Accountabilities
 Complete responsibility for the P & L off all verticals.
 Instrumental in tracking day-to-day retail showrooms operations.
 Spearheading gamut of activities like developing Annual Business Plan / MIS / Inventory / warehouse / recruitment / P & L / IT / Daily Banking Procedures / Mall operations / Buying
/ Leasing / Loyalty Programme etc.
 Formulating and implementing SOPs to ensure efficient and cost effective store operations.
Since Dec’11-Nov’13: VEPL, as Senior Manager – Retail Operations
Accountabilities

2.  Instrumental in tracking day-to-day retail showrooms.
 Spearheading gamut of activities like developing Annual Business Plan / MIS / Inventory / Daily Banking Procedures / Mall operations, etc.
 Formulating and implementing SOPs to ensure efficient and cost effective store operations.
Jun’06-Dec’11: Landmark Group, Qatar (Middle East) as Marketing & Loyalty Manager
Accountabilities
 Deftly carried out the Marketing activities for (Babyshop, Shoemart, Lifestyle, Splash, Home Centre, E-Max, Funcity, Max, Fitness First, Foodmark & Landmark International
(AFTERSHOCK, RIESS, KURT GEIGER, LORIBLU, ECCO, STEVE MADDEN. etc).
 Design (Suggest & verify with audit) and implement SOPs to ensure efficient and cost effective store operations. Conduct Internal audits to establish process & standards
compliance.
 Mall marketing programmes, leasing, acquiring new projects etc.
 Liaised with Suppliers to ensure range & availability and bargains.
 Identified additional vendors and implemented Plano Gram for the store.
 Conceptualised complete media (print) schedule, indoor / outdoor, vehicles, events, etc.
 Imparted Staff Training and managed the Privilege Program (Shukran) scheme / activities.
Mar’04-May’06: Bharti Airtel Limited, A.P. as Assistant Manager
Accountabilities
 Led a team of 2 members and acted accountable for Financial, Operational, Marketing and Customer Service for entire HUB (Districts of Srikakulam, Vijayanagram,
Visakhapatnam, East & West Godavari).
 Conceptualised and implemented trade promotion strategy.
 Monitored promotional events at the national level and specific events at the regional level to determine effectiveness and thus provided direction to execute promotions in sync
with regional characteristics.
 Deftly designed and developed marketing strategies to build consumer preferences and drive volumes.
 Established brand showrooms and designed the promotional calendar ensuring a uniform execution PAN India.
 Instrumental in planning and executing the signages for both indoor and outdoor for the HUB.
Nov’94-Mar’04: Coca-Cola, A.P, India
Growth Path
Nov’94-Nov’01: Senior Executive – Marketing, Visakhapatnam Franchise Area
Nov’01-Mar’04: Senior Executive (ASM) – Sales, Visakhapatnam
Accountabilities as Senior Executive (ASM) – Sales, Visakhapatnam
 Deftly handled the Depot Operations for direct and indirect sales operations with 18 unionized Salesman and Cashiers.
 Led 5 TME’s with 8 AMC’s (Area Marketing Contractor) under them & operated with a volume of 40,000 cases each per annum.
 Handled the stock dispatches and managed the discounting structure of the entire Franchise universe.
 Acquired deals on Key Accounts and developed legal documents for the same.
 Formulated the incentive structures for the Sales Team and AMC’s on a daily / weekly / monthly basis.
 Pivotal in managing the most critical key accounts (CSD / INCS / RAILWAYS ) with a volume of 135,000 cases of one-way packs amounting to 15,50,000 unit cases.
Accountabilities as Senior Executive – Marketing, entire Visakhapatnam Franchise Area
 Played a Key role on the eve of the great launch of the entire gamut of Coca-Cola products in entire franchise including the launch of 200 ml pack.
 Fully responsible for the Marketing Division for the launches of new products. (Launching new schemes for both the retailer & consumer, introducing the product to the market, indoor
and outdoor signage and in shop execution).
 Event Management – shows of Daler Mehandi, Mehnaz, Shaan, Sagrika, KK, Young Tarang (multi star nite) etc.
 Successfully planned, co-ordinate, financial discipline and executed all trade and consumer promotion.
 Successfully managed OME and DME budgets for the entire franchise.
 Formulated new cross promotions with other products like Britannia, Colgate etc that increased sales.
 Key role in out beating our competitor in outdoor – indoor signage, in shop execution.
 Handled road shows and events sponsored by Coca-Cola in the entire Franchise area which Visakhapatnam City, Visakhapatnam Dist, Vijayanagram Dist, Srikakulam Dist, East / West
Godavari Dist and Ganjam & Koraput districts of Orrisa.
 Key Account Management: Theatres, Hotels & Clubs, Steel plant, Dock Yard, Ship yard, Navy (Eastern Naval Command) & South Eastern Railways etc.
 Worked as key architect for Annual Business Plan and CSS plan for 3 years for entire franchise (additional responsibility).
Significant Highlights
 Recipient of the best execution for road shows which resulted as maximum sales (17 activation per day) from the VEDIO ON WHEELS run for 60 days across the rural market.
 Was the captain for district team (Prudential Cricket Club), which won leagues thrice in a row under Visakha District Cricket Association.
 Recipient of the best organizer for “THUMS-UP THUNDER CHALLENGE” which took place all over the country during the year 2001.
 Winner of best event manager in R3 for the year 2001.
SCHOLASTICS
1994 B.A. from, Andhra University.
PERSONAL DOSSIER
Date of Birth: 14th August, 1966
Linguistic Abilities: English, Hindi & Telugu
Permanent Address: Flat No. 205,Sri Venkataswamy residency, VUDA layout, Marriepalem, Visakhapatnam, Andhra Pradesh.