1. Tracy Trevelyan
tracytrevelyan@gmail.com 07522812315
41 Willowdale Road, Pentrebane, Cardiff CF5 3TN
I am a highly motivated, ambitious and results driven retail manager with over 27 years’ experience. I have proven
success in recruiting, training and developing high performing teams, driving sales and KPI’s and maintaining
operational excellence. My passion for leadership has led to the success of my teams and the delivery of their goals.
I am highly driven and adaptable and my goal is to secure a challenging management role to further my professional
development.
Experience
Magic Candy Factory (Calendar Club UK)
Store Manager October 2016 - February 2017
Magic Candy Factory is the world’s first 3D candy printer and, alongside the printer, Magic Candy sells a large
selection of all natural sweets. All products can be personalised to enable unique gifting opportunities.
I had overall accountability for growing sales and profitability for this brand-new retail concept and drove the team to
become the top performing store.
Key Achievements;
 Driving and maximising the sales and profitability of the store to achieve targets and number one ranking
 Recruiting and training team members in all aspects of the new business
 Coaching and developing team to deliver excellent customer service
 Driving sales through maximising productivity, constantly reviewing footfall against sales
 Leading by example in all aspects of the role, gaining repeat custom
BHS - Newport
Sales Floor Manager January 2013 – July 2016 (Made Redundant)
Managing and motivating a team of 15 members in a £3.5 million turnover and 15680 sq. ft. store. I coached and
developed the team to provide excellent customer service to achieve sales and profit targets, monitoring the day to
day operations and identifying areas of improvement, implementing actions where required.
● Recruitment and training of all new associates. Recognising and rewarding strong performance
● Challenging, coaching and motivating associates to achieve customer service standards and drive new
opportunities
● Training and development of the lead associates in stores, ensuring they are ready for succession planning
within the company
● Liaise with NVQ assessor to develop the team through the accredited learning programme
● Planning of trading layouts to ensure adherence to visual merchandising guidelines and high standards of
product presentation
● Planning, management and implementation of seasonal and commercial layouts with them team, developing
their own commercial understanding and awareness
● Analysis of local market and core strengths across all divisions, identifying opportunities for sales growth
● Continual observation ensuring understanding of customers and the importance of different needs
● Effective management of the customer service desk, resolving customer complaints and assisting visitors
and contractors
● Leading from the front to ensure all company service initiatives are in place
● Charity coordinator for the store, raising money every month for nominated charity and national charity.
Raised over £800 for our local school in one month

2. BHS Cardiff
Sales Floor Manager October 1989- January 2013
Managing, driving and motivating a team of up to 60 members in a £10 million turnover and 41,000 sq. ft. flagship
store. I coached and developed the team to provide excellent customer service to achieve sales and profit targets,
liaising with senior management to ensure all stock, trends and local issues were understood and resolved enabling
sales to be maximised. I was the stores Learning Coordinator.
Key Achievements;
● Liaised with head office to drive and deliver correct stock levels and trends for the store
● participation in weekly conference calls with head office menswear team to discuss issues, product and
concepts to drive the business forward
● Delivered new till processes to regional team as champion of new till implementation
● Set up and implementation of a structured training programme for internal and external members of
management to deliver regional succession planning, part of the role of learning coordinator
● Development of the lead associates to support succession planning across the region.
● Through delivering a strong and professional training programme known as ‘proud to help’ the store was
awarded the runners up position in the Cardiff retail awards for customer services in October 2012.
Qualifications
● 9 CSE’s grades B/C including Maths and English
● N.V.Q =level 2 in retail and food hygiene certificate level 4
Personal Interests
My personal interest consists of keeping an active and balanced lifestyle that includes a mixture of keep fit activity
and running. I have completed a number of 10k and 5k runs for charity including NSPCC and Breast Cancer.
Excellent references available on request