1. Shainej Ponnarassery
Contact No.00971529854497
Email: shine0071@rediffmail.com
PROFESSIONAL PROFILE
Result oriented & Dedicated Sales/Marketing/Customer Service Professional with 15+ years of experience.
Consistently achieving record –high customer satisfaction ranking, improvements to the bottom line & turnaround
of underperforming operations. Excels in fast paced environments as well as in supervising & motivating staff to
increase productivity & company profitability.A strong self-motivated team player, capable of seeing and
understanding the bigger picture and actively contributing to that result.Well-organized and highly efficient
working in multi-tasking, multi-national & multi-cultural dynamic environment. Handled international brands like
Adidas, Reebok, Nike, Skechers, Ecco, Guess, Bata, Clarks, Hush Puppies, Pablosky, H&M, Calvin Klein, LaSenza,
Nautica, Gant, Dwell, Florsheim, Suite Blanco, New Era, Etnies, Emerica, Giant, Volcom, and Premaman.
PROFESSIONAL EXPERIENCE
SEPTEMBER 2014 – Till Date Pure Gold Jewellers LLC
DUBAI, UAE
Operations Manager
Managing Operations of both Pure Gold Jewellers LLC & La Moda LLC.
JOB RESPONSIBILITIES.
· Establish and implement departmental policies, goals, objectives, and procedures, conferring with
board members, organization officials, and staff members as necessary.
· Direct and coordinate activities of businesses or departments concerned with the production,
pricing, sales, and/or distribution of products.
· Manage staff, preparing work schedules and assigning specific duties.
· Monitor businesses and agencies to ensure that they efficiently and effectively provide needed
services while staying within budgetary limits.
· Oversee activities directly related to making products or providing services.
· Manage the movement of goods into and out of Warehouse & production facilities.
· Develop and implement product marketing strategies including advertising campaigns and sales
promotions
· Handling the new Retail Store Projects and maintenance of the existing Stores.
· Responsible for the logistics side of the business.
· Liaise with the PRO for getting the necessary government permissions for various operations.
· Dealing with the mall management for various things like lease agreement, mall permissions etc
as and when it is required.
· Plan and direct activities such as sales promotions, coordinating with other department heads as
required
· Direct non-merchandising departments of businesses, such as advertising and purchasing.
· Recommend locations for new facilities or oversee the renovation/refurbishment of current
facilities.

2. APRIL 2013 – AUGUST 2014 DUBAI DESERT EXTREME LLC
DUBAI, UAE
Retail & Operations Manager
Managing Operations of a Retail & Distribution business of the company. The company operates Retail Stores
under the name Rage & Ride Bike Shop. The company is one of the largest distributors of Action Sports, Bike and
Lifestyle brands across GCC.
JOB RESPONSIBILITIES.
STRATEGIC
· Strengthen brand awareness through cost effective marketing and public relations
· Prepare seasonal buying budgets
· Conduct on an ongoing basis and maintain up to date reports on the development of fashion and
the local competition
· Develop and implement “Special Occasions Themes” ( e.g. Valentine’s, mother’s day etc.) to
increase in store traffic and sales
· Propose sales promotions and manage markdowns
· Assist in identifying potential new locations and maintain up to date reports on the local retail real
estate property.
· In conjunction with the MIS department develop and implement a Client Profiling system and a
Customer Loyalty Program / KPi management reports
· Assist the MD/CEO in formulating the three years strategic business plan.
OPERATIONAL
· Responsible for developing, implementing and maintaining SOP’s and respective schedule for
logistics and incoming merchandise
· Work closely with accounts, logistics and the stockroom to ensure the smooth running of the
business, especially supplier payments, debits and credits, shipping to and from showrooms and
minimizing discrepancies in stock.
· Responsible for all levels of stock control from the receipt of the order to the delivery at the
showroom level
· Conducting bi-annual stock takes and minimizing discrepancies
· Work directly with store managers to optimize the merchandising and brand mix on the showroom
level to promote stronger sell through and an overall dynamic store environment
· Carry out assignments as directed by the MD/CEO.
· Ensure a SOP’s and proper time table are maintained with regards to in store merchandising
· Responsible for managing staff rotors and adjust staffing to local market needs (DSS, DSF, 24
hours shifts, festive timings)
· Develop and implement an in-store maintenance report and schedule for all the sores.
Responsible for processing the respective administration and government’s paperwork for all in
store activities
· Assist with merchandise delivery to and from the store
· Supervise occasional night work and in-store maintenance.
HUMAN RESOURCE MANAGEMENT
· Recruit and retain competent motivated sales team
· Develop and implement grooming guidelines for all store staff
· Merchandising and sales techniques training in line with principle requirements and market
dynamics
· Create and utilize a performance measuring tool for overall staff performance
· Identify and nurture top performing staff in conjunction with the MD/CEO.
· Manage the sale incentive program
· Manage personnel needs
· Evaluate shop managers’ performance quarterly.
· Other duties and responsibilities as assigned by the MD/CEO.
STORE CONTROL
Conduct bi-weekly store inspections, prepare reports and discuss with MD/CEO.

3. Implement agreed actions.
· Ensure that the overall brand image and store standard is in line with merchandising and
operational guidelines provided by the principle
· Resolve customer complaints, store queries and potential problems in a professional manner
· Maintain the relationship with the respective Mall Operations Team.
MARKETING AND COMMUNICATIONS
· Manage relationships with current marketing and promotion providers for brands
· Develop, implement and maintain an effective social media campaigns (Facebook, twitter,
linked in etc.) with the objective to increase brand awareness, store traffic, transactional value
and total sales .
· Improve the overall supply strength of the company and identify potential new suppliers.
· Develop and Implement a unique communications methods to develop brand awareness and
increase sales
· Develop and implement a VIP event for large ticket customers. Ensure VIP customers are kept
a top priority and are communicated with on a regular basis.
DATA ANALYSIS AND MANAGEMENT REPORTING
· Create standardized and simplified frequent management reports for information and analysis
· Maintain a consistent and up to date competition report
· Develop, implement and manage an inventory product report to assist in more effective
inventory management and more focused seasonal ordering.
MAJOR ACHIEVEMENTS
 The company grew by 40% during the last financial year and consistently exceeding all the Sales targets.
 The company open new doors in distribution business for various Brands with Rivoli group, Apparel
Group, Leader Sports and Intersports with my active participation in the negotiation/decision making
process.
 DDE got no.4 ranking at top 100 SME 2013 awards and this assignment was completely handled by me.
OCTOBER 2007 – NOVEMBER 2012 DOHA LIWA TRADING CO.WLL
DOHA, QATAR
Assistant Retail Operations Manager
Managing retail of a large fashion business conglomerate at country level in Qatar. The company operates brands as
LaSenza, Nautica, Gant, Dwell, Florsheim, Suite Blanco & Premaman.
JOB RESPONSIBILITIES.
· Responsible for operations of 15 Stores of different International Brands and around 100 staff were
reporting to me.
· Implementing sales promotions targeted at customer profiles and product segments. Co-promotion with
other brands or service providers to improve footfall.
· Effectively liquidating slow moving stock, increasing stock performance ratio through influence on stock
consolidations.
· Responsible for the Brand & Marketing management of the entire territory with experience in Branding,
product launch, advertising & promotional campaigns.
· Excellent customer and problem solving skills with and attention to details, along with a very strong ability
in recruiting, training, motivating and coaching my staff to achieve higher levels of expectations.
· Forecasting monthly/annual sales targets & driving sales initiatives to achieve business goals & managing
the sales team to achieve them.
· Organizing promotional activities and in shop promotions for enhancing market visibility & achieving
better market reach.
· Ability to understand selling principles & sound knowledge of customer needs.
· Identifying prospective locations to focus new store developments. Key influence on decisions related
brand mix based on potential and location profile.
· Formulating business plans to achieve business goals, operating profits and cost efficiencies.
· Developing relations with host brands and worked closely with VM/Store/Brand Managers to ensure
reflection of up to date brand standards.
· Ensuring that top quality Customer Service Standards are maintained in all the Brand Stores.
· Leveraged understanding of consumer buying patterns & trends to identify gaps & fuel revenue..

4. · Setting effective communications between stores and merchandise procurement departments to ensure
supply chain is managed.
· Evaluating performance & providing feedback to the Merchandising team to affect the right product mix.
MAJOR ACHIEVEMENTS
 Played an instrumental role in turning around Doha Liwa Trading into a profitable company and
consistently meeting all the Sales targets.
 Successfully opened the first Store of Blanco Fashion in Qatar at Lagoona Mall apart from 7 other stores of
exsisting Brands. This Blanco Store is one of the best performing stores in the Middle East.
 Pivotal increasing Sales by 50% in a 4 year time frame through effective marketing, sales & operations
management strategies and profit by 55% at the sametime.
 Established strong image for company brands-Respect, Trust, Integrity-through marketing initiatives.
JULY 2006 -SEPTEMBER 2007 H&M (MH ALSHAYA Co.WLL)
DUBAI, UAE
Assistant Store Manager
H & M is Europe’s No.1 Fashion retailer. The first retail outlet of H&M Asia was opened in Dubai
JOB RESPONSIBILITIES
· Responsible for maintaining high Customer Satisfaction standards & achieving the Target.
· Recruitment, Performance Appraisal, Training, Motivating, on the job coaching and imparting product
knowledge the staffs to achieve higher sales.
· Administration, Inventory control & to inculcate good corporate values in the staff.
· Loss prevention, stock loss action plan and improve the staff awareness of Stock Loss issues.
· Ensuring effective Replenishment and proper merchandising in the Store.
MAJOR ACHIEVEMENTS
 Played an instrumental role in launching and opening H&M in the Middle East.
 Brought improvement in employee capabilities by working with the store managers in staff training &
development.
 Raised Employee productivity and limited employee turnover.
FEBRUARY 2002 – JUNE 2006 SHOE MART L.L.C (LANDMARK GROUP)
DUBAI, UAE
Assistant Store Manger
This company is the biggest footwear retailing chain in the Middle East. Handled international brands like Adidas,
Reebok, Nike, Skechers, Ecco, Guess, Bata, Clarks, Hush Puppies & Pablosky.
JOB RESPONSIBILITIES
· Responsible for achieving Sales Targets and overall management of the Store.
· Assured Customer Satisfaction and maintained top customer service standards.
· Market Research on Competitors, Performance Appraisals and Recruitment of New Sales Staff.
· Inventory management, pricing, proper replenishment & merchandising of the Store.
· Conducted market research on competitors, performance appraisals and recruitment of new sales staff.
· Selecting the styles to be bought for the upcoming season along with the Brand Manager.
MAJOR ACHIEVEMENTS
 Played an instrumental role by keeping the continuously open and thereby increasing the monthly sales by
15 – 20%.
 Efficaciously opened new stores like Rak, Reef Mall and MOE.
 Launched various international brands like Ecco and Bata in the Middle East.
 Built relationship with bulk buyers which maximized volume & profitability.
JULY 2000 – DECEMBER 2001 TRANSCHEM LTD
MUMBAI, INDIA
Assistant Marketing Manger
This company is the largest producer of Anthelmentics (Bulk Drugs) in India.
JOB RESPONSIBILITIES

5. · Developed strong relationships with established accounts and acquiring new accounts.
· Coordinated the administration of product orders, understood customer needs and guaranteed delivery of
companys commitment.
· Handled and resolved customer issues.
MAJOR ACHIEVEMENTS
 Due to my suggestions and its implementation the management was able to reduce the cost of production
by around 20% which in turn increased the profit.
 Lauded by customers for helping them to establish and maintain optimum inventory levels
 I was instrumental in introducing the products of the company in South America (Argentina).
APRIL 1999 – JUNE 2000 MAHAJAN PROCESSORS PVT LTD
MUMBAI, INDIA
Marketing & Customer Service Executive
This company is into Production & Sales of Garments.
JOB RESPONSIBILITIES
· Developed strong relationships with established accounts and acquiring new accounts.
· Coordinated the administration of product orders, understood customer needs and guaranteed delivery of
companys commitment.
· Handled and resolved customer issues.
MAJOR ACHIEVEMENTS
 I was instrumental in turning around the loss making company into a profitable one by aggressive
marketing, high quality customer service & moving into new territories.
 The Sales of the company jumped by 25% in a year.
OCTOBER 1997 – MARCH 1999 MAHAKAUSHAL FINANCE PVT LTD
BHOPAL, INDIA
Assistant Divisional Manager
This company was the biggest NBFC of the region.
JOB RESPONSIBILITIES
· Provided Excellent Customer Service & handled customer accounts.
· Facilitate customer awareness of additional services cross sell services which produces new clientele as
well as extends services to existing customer base.
· Managing multiple tasks in a pressured environment such as assisting customers as well as support branch
management.
· Conveyed in a reassuring manner step by step instructions to resolve issues.
MAJOR ACHIEVEMENTS
 This company performance in my area was average when I joined but within a year my division achieved
the no.1 position in the whole group.
 The Sales of the company jumped by 40% in a year.
EDUCATIONAL QUALIFICATION
 MBA (Marketing)
Passed MBA (Marketing) from Nagpur University, India in the year 1997 with first
division.
 B.Sc (Maths)
Passed BSc (Maths) from Raipur University, India in the year 1995 with additional
subjects physics and chemistry.
COMPUTER KNOWLEDGE
 Proficient in Ms Office and internet.
PERSONAL DETAILS

6. Date of birth : 06-10-1974
Marital Status : Married
Languages Known : English, Hindi, Malayalam & Urdu
Driving License : Valid GCC driving license
Visa status : Residence Visa
HOBBIES - Reading current affairs, playing cricket and listening to good music

7. Date of birth : 06-10-1974
Marital Status : Married
Languages Known : English, Hindi, Malayalam & Urdu
Driving License : Valid GCC driving license
Visa status : Residence Visa
HOBBIES - Reading current affairs, playing cricket and listening to good music