Charlie N. Caraveo has over 15 years of experience in retail management roles with companies like JCPenney, Dillard's, Buckle, and Agaci. He has a proven track record of accelerating sales growth, improving profitability, and lowering shrink. Currently he is a District Merchandise Manager at JCPenney where he oversees 21 stores and ensures merchandising strategies and store environments are optimized.

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CHARLIE N. CARAVEO
Auburn, Alabama 334.750.3738 ccaraveo@live.com
PROFESSIONAL SUMMARY
Award-winning Retail & Multi-Unit Manager whose diversified career with large scale retailers has been distinguished by
accelerated advancement, awards,and goal-surpassing performance. Reputable success in turn-around management roles
which have been directly involved with propelling multiple stores and departments to top 3 in sales, shrink & customer
satisfaction, while simultaneously lowering shrink and staff turnover to all-time lows. Comprehensive background
knowledge of all aspects of retail operations (merchandising strategies, teambuilding/training/supervision, sales,
budgeting & cost controls, shrink reduction/loss control, customer service excellence, inventory, personnel and payroll
management) reinforced by bilingual fluency in Spanish and extensive retail management training.
PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS
JCPENNEYCOMPANY, INC., Birmingham, AL 2013 - Present
District Merchandise Manager - September 2015 to Present
 Promoted to help manage and support aDistrict with 21 stores throughout Alabama and Mississippias well as:
o Drive sales and profit growth by identifying localized merchandise opportunities
o Communicating and reinforcing merchandise-visual and rollout executions across the district.
o Partnering with
 Regional Merchandise Director
 District Manager
 General Managers to improve performance through consistent delivery of key responsibilities
o Enforce sound merchandising and storeenvironment strategies and rollout’s
o Execute corporateprograms and major events to drive profitable growth
o Drive optimal customer satisfaction through
 Visiting stores in the district to review storeenvironment standards and provideguidance and coaching to store
leadership on execution
 Leading store teams to drive sales and store experience through execution of SET guiding principles, core
merchandise standards and the Magnificent Seven
 Coaching and training thestore teams on decision making capabilities to adjust for local variations to ensure
consistency of Store Environment standards in theDistrict
 Troubleshooting and recommending solutions for adapting vision guide based on storeconfiguration
 Ensuring graphics, visual collateral and mannequins are SET to support theVision Guide direction in support of
the customer Omni channel experience
 Coach storeteam to gain the knowledge, skills, and abilities needed to make merchandising decisions that meet or
exceed industry standards
o Provide Store Localization Support through:
 Reviewing storesales, profit and spaceplanning reports to identify potentialgrowth opportunities and lead for
improvement
 Search out, gather, and provide localization information to the Home Office from in-depth storevisits to drive
profitable sales growth in the market
 Identifying and defining scale of major storeand district opportunities
 Building district case for merchandise needs influencing theoutcome through careful analysis of opportunities
 Understanding thecompetitive landscape by observing and studyingother companies to learn about current
initiatives /strategies
 Key Results
o Successfully managed major company rollout’s of:
 3 New Sephora’s (2014)
 Montgomery, AL
 Tuscaloosa, AL
 Huntsville, AL
 4th
Sephora opening (2016)
 Fultondale, AL
 Project Bigfoot/Little foot throughout 21 stores
o Provided guidance, coaching and partnerships to 21 stores which led to thedistrict in being recognized with a Look and
Feel score of 67%, #2 in the company for fiscal year 2015 and 65% for fiscal year 2014, #3 in the region
o #1 in the Region for best controllable profit for fiscal year 2015
o Early wins in Localization allowed district to add $85k in sales for the4th
QTR
 Additional opportunities identified have allowed partnerships to be built with Senior Allocation Managers and
Buyers to help further allot merchandise being requested by customers
Dillard’s Inc.
Auburn & Montgomery, AL

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Market
Assistant StoreManager – July 2012 to January 2013
Operations Manager – February 2012 to July 2012
Area Sales Manager – July 2011 to February 2012
 Promoted to oversee daily operations as well as
o Ensure store wide customer service excellence is achieved
o Scheduling and Staffing budgets are met or exceeded
o Safety and security of storeis ensured through key partnerships with:
 LP (reported to Assistant Store Manager)
 Local PD
 Training of Area Sales Managers
o Dock/Door to Floor/Operational excellence is achieved
o Sales goals met and attained daily
 Key Results
o Assistant StoreManager – promoted after 5 months in theAuburn, AL location to Montgomery, AL ($35 million dollar store).
Key Accomplishments in Montgomery, AL:
 10% storewide sales increase achieved, ending year with profitablestore sales results
 Ended #2 for theyear, second largest volume store in the district (Store part of ATLdistrict)
 100% in major events achieved
o Operations Manager – promoted after 7 months in the Atlanta, GA market to Auburn, AL ($13 million dollar store). Key
Accomplishments in Auburn, AL:
 Key partnerships with GM and Area Sales Managers lead to turn-around in sales within first 30 days
 100% in major events
 Scheduling and Staffing needs were met and exceeded
 Improved execution of Door to Floor operations allowed for associates to bonus throughout the time in position
o Area Sales Manager
 Lead turn-around in sales for Men’s, Women’s, Kids shoes as well as overseeing JRS and Special Sizes in the
women’s department
 Key partnerships with DM and buyers allowed for localization opportunities to beidentified and fixed throughout
shoes
 Accountability and training established throughout departments allowed for consistent sales gains as well as goals
being hit in Credit and customer satisfaction
 Recognized for having #3 largest sales percent increase vs LY in the company for months of February and March 2012
Buckle Inc.
Huntsville, AL Market
Store Manager – March 2009 to July 2011
Assistant StoreManager – September 2008 to March 2009
Lead Sales Associate – July 2008 to September 2008
 Promoted to oversee theturn-around of the storein Huntsville, AL by:
o Establishing a culture of entrepreneurs
o Recruiting
o Educating
o Motivating
o Leading by example
o Providing exceptional Customer Service
 Key Results
o Store Manager – promoted after 6 months, serving as theAssistant Store Manager within the store. Key Accomplishments:
 10% Increase in sales achieved two years straight
 Successfully established a well-rounded diverse set of Supervisors and associates allowing to assist in the year
over year sales increase
 Established a learning culture that allowed staff to be very knowledgeable about inventory fits, apparel, vendors,
competition, as well as good inner-working of the.com business, which further allowed for us to providean
outstanding customer experience to our guests
 Ended the2010 fiscal year as #1 in the company with the best Shrink results
Agaci Inc.
El Paso,TX Market
Store Manager – February 2008 to July 2008
 Hired to oversee the turn-around of thestore in El Paso, TX by
 Ensuring store wide customer service excellence is achieved
 Scheduling and Staffing budgets are met or exceeded
 Safety and security of storeis ensured
 Dock/Door to Floor/Operational excellence is achieved

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 Sales goals are attained daily
 Merchandising effectiveness was executed
 Accountability, Coaching and training was established
 Key Results
 Lowered shrink by 2% in first 90 days of being in position
 Established accountability, coaching and training by enforcing company guidelines and establishing an educational
environment for theteam
 5 months of consistent sales increases of +25% #1 in the company
 Trending sales for year projected storeto grow from $4 million to $5 million
 Consistent secret shop scores of 90% or better
Flex Enterprises LTD.
El Paso,TX
District Account Manager – July 2006 to February 2008
Customer Service Manager – January 2004 to July 2006
Customer Service Supervisor – July 2003 to January 2004
Customer Service Associate - February 2003 to July 2003
 Promoted to oversee all aspects of business accounts including:
o Achieving PRD account sales quotas
o Customer satisfaction within 8 fitness locations throughout the El Paso market
o Providing educational training to the community with the “Health on Wheels” program
o Oversee CorporateAccount program involving 100 different businesses throughout El Paso
o Customer Service Call Center provided exceptional standards handling the accounts of our members
o Conduct extensive class room training to associates and managers
o Partnered with IT to ensure new programs were being rolled out to members
 Key Results
o Grew PRD program year over year
o Through key partnerships within organization allowed for company to grow from 6 locations in 2003 to 8 locations by 2008,
as well as allow for 2 remodels
o Exceptional customer service as well as training established with CorporateSales Team, allowed for business accounts to
grow from 30 accounts in 2006 to over 100 in 2008
 Accounts included:
 School Districts
 City of El Paso employees
 Local businesses
o Leading by example and exceptional customer service allowed me to be promoted and recognized, as well as awarded the
“Rookie of the Year” award
o Recognized for exceptional team building and team customer service being given in 2005 with the “TeamSpirit Award”.
EDUCATION & PROFESSIONAL DEVELOPMENT
Almeda University (Online) ~ Major in Business Management 2006-2008
University of Huntsville, Huntsville, AL 2009-2010
University of El Paso in Texas ~ Major in Business Management 1999-2004
TECHNOLOGY & LANGUAGE COMPETENCIES
Computers:
o MSOffice (Certification awarded March 2003)
 Word
 Excel
 PowerPoint
o PDF
o Bluebeam
o Lucernex
 Foreign Language: Spanish