1. Cover Letter for Dylan Smith
I am currently employed at RGM Cranes attending to new business development and portfolio
management. The position entails retention of existing business and delivering a constant stream of
targeted new business opportunities across the range of products and services offered by both RGM
Cranes and Juli lifting equipment. I was previously employed at Honda Kyalami/Cayenne as a General
Manager for a year and two months. The dealership is currently the largest Honda motorcycle dealership in
the country and importer and distributor of various other brands including Beta, MV Augusta, and Beta.
I was measured against the monthly unit sales as well as the gross profit targets monthly. I managed all
departments of the dealership and had in total 50 staff members reporting to me. I have extensive
experience in the motor dealer environment and excellent business acumen skills. I managed and
imported the No Fear brand and products prior to my appointment at Cayenne and was a shareholder in
the business.
Due to the nature of owning my own business and previous positions held, I have been focusing on
relationship building as well as market analysis and strategic planning. I travelled to Italy as a brand
ambassador and attended press launches for the MV Augusta and Beta brands during my employment at
Cayenne.
I have a strong understanding with regards to business development and the financial aspects of the
dealer environment and the potential earnings and the dynamics of the industry. I focused on an analysis
of loss of earnings focusing on “business leakage” in the dealerships and structured action plans to improve
cross sales and the profitability within the workshops at the dealerships at previous positions held. The
implementation of various initiatives have proven successful and resulted in doubling the workshop profit
within a 7 month period.
I attended the international press launch for Husqvarna in 2012 in held Italy on behalf of 2 wheels. The
experience allowed me the opportunity to build relationships with international riders and the press.
Motocross action magazine in California published an article based on my riding experience in Italy.
I have a solid understanding of the motor dealer industry and have decided to expand my experience to
lifting equipment within the engineering market. I have extensive experience in all aspects including the
following: sales and marketing, finance and earning within the dealership environment and staff
management. My experience includes product knowledge as well as implementation of dealership and
engineering marketing plans and brand management within both industries and the development, design
and implementation of value added products and mobile applications.

2. The position I held with Honda/Cayenne required me to ensure that sales staff are motivated, targets met,
manage brands, budgets, presentations, press releases in respect of new products and promotions, conflict
management and firsthand knowledge of the consumer protection act, CRM and related complaints.
My background includes working for a diverse number of companies and dealerships and the various
positions I have been employed in provided me with an insightful perspective of products and establishing
customer needs and translating this into business solutions.
CURRICULUM VITAE OF DYLAN SMITH
PERSONAL DETAILS
NAME DYLAN SMITH
ADDRESS 26 EARTHBOUND, BLANDFORD ROAD
NORTHRIDING
ID NUMBER 7802015029087
AGE 36
DATE OF BIRTH 1 FEBRUARY 1978
TELEPHONE NUMBER 071 462 7118
DRIVERS LICENSE YES (Code EC1 & A)
LANGUAGES ENGLISH & AFRIKAANS
KEY SKILLS
• Presentation skills
• General management
• Staff management
• Brand Management
• Negotiation skills

3. • Organizing and planning
• Self-management
• Excellent interpersonal skills
• Excellent service orientation
• Strong sense of judgment
• PC skills ( Word, Excel and power point, Seriti, Signio, Smart, Pastel)
• Big picture thinking
• Intense people thinking
• Results & Action Orientation
• Implementation of marketing plan
• Analytical thinking
KNOWLEDGE
• A broad knowledge of the motor and motorcycle industry
• A broad background of the engineering industry
• General business acumen
• Market and competitor knowledge
• Strong financial understanding - reporting and analyzing
• National Credit act, NCR and related industry regulations
• OCSA knowledge
• Lifting tackle inspector qualified
EDUCATION & QUALIFICATIONS
• Higher Certificate in management – NQF 5, 120 credits

4. Institution : Milpark Business School
Subjects:
Advanced financial accounting, managing people, global corporate citizenship, the management
environment, integrated business projects.
Final exams to be completed 2015 – current accreditation of 40 on NQF 5
• Project management course
Institution: Toyota SA 2008
• Expert negotiator workshop
Institution: Toyota SA 2008
• Sales training course
Institution: Toyota SA 2008
• Accredited NCR agent
Institution: National Credit Regulator/ Wesbank 2008
• Other short courses
Institution: Toyota SA
• Training 2000 Manpower Development
Institution: Sewell’s Business School 1998
Subjects:
Credit legislation and contractual capacity, Basic financial calculations, advanced financial
calculations, Forms and funding, Fringe benefit taxation
• Qualified LTI (engineering industry) 2013 – NQF 2, 12 credits
Institution:
Safe-T-Con
• Carleton Jones High School

5. EMPLOYMENT HISTORY
August 2012 – present
Company : Juli Lifting Equipment/RGM Cranes
Position : Sales Engineer & portfolio management
Outputs:
• Managing large key account portfolios.
• Ensuring that sales reports are maintained and administration attended to by the admin staff
members
• Acquisition of new business
• Managing cross selling of products between the holding company RGM Cranes & Juli lifting
equipment key accounts
• Relationship management/building
• Ensuring that business targets are met in accordance with budget requirements
• Management of the motor fleet & general day to day operations within the company
• Providing feedback with regards to sales at the MANCO meetings monthly and weekly
• Develop, plan for, implement and take accountability for the strategy and operating model
• Take full accountability for the business performance pertaining to intermediated business
channels by managing the profitable growth targets and expense management – including taking
remedial actions if/when required
• Identify new business opportunities by adopting Pipeline – and Opportunity Management
methodologies and drive the articulation of business case definition documentation for approval
and execution
• Diversify and/or expand on existing intermediary distribution channels through new business
opportunities and/or by leveraging from existing channels
• Develop, plan for, implement and take accountability for the strategy and integrated service model
for the crane and lifting equipment development of electronic mobile application platform
• Establish an aligned departmental Balanced Scorecard focussed on the implementation, measuring
and management of the departmental strategy and safety

6. • Manage the development and implementation of best practice sales engagement methodologies
within area of control and actively contribute towards the sales automation process pertaining to
safety and inspection
• Develop and maintain a winning portfolio management strategy within each of the intermediated
channels and market segments
• Drive the development, implementation and management of product development -, customer
lifecycle and pricing strategies in collaboration with draftsmen and engineers
• Ensure professional services are provided; where expectations are managed in terms of outcomes
• Participate in the design and application of a stakeholder feedback capability
• Contribute to the competitive edge of J&L lifting equipment and RGM Cranes through external
networking and benchmarking in industry, international and national forums
• Manage and coordinate the integration of services provided by support functions that form part of
the value chain in order to optimise the customer experience and business growth
• Lead the implementation of data integration initiatives for all channels
• Manage and oversee the preparation and implementation of all business initiative projects and
programmes across the internal value chain and in support of external business partner/customer
requirements
• Develop service practices and standards that meet the needs of our business partners and
customers
• Contribute to the development of a customer centric strategy in line with future customer needs
and requirements to drive customer centricity
• Ensure effective relationships and SLA management with internal and external stakeholders
• Build and maintain excellent relationships between own team and key internal interest groups
• Contribute to a service culture which builds rewarding relationships, proposes innovations and
allows others to provide exceptional client service
• Drive the development, implementation and management of effective and efficient business
process optimisation strategies that ensure that all stakeholders are serviced efficiently and
effectively.
• Drive a sustainable process efficient, market leading model that delivers transactional excellence

7. • Track the effectiveness of the service standards across the value chain and continuously improve
the operating model
• Ensure process optimisation is prioritised in order to deliver targeted strategic advantage
• Provide mechanisms and support to implement major changes to the function by acting as a
change agent.
• Manage poor performance constructively and decisively
• Create a collaborative environment which allows for employees within inter-related functional
areas to work together thereby leveraging constructive team dynamics and innovation
Measures:
• Financial results against set targets
• Balanced scorecard progress
• Business value chain alignment
• Operating model integration
• Customer value
• Portfolio management effectiveness
• Product coverage
• Business development results
February 2011 – April 2012
Company :Honda Kyalami/Cayenne
Position : General Manager
Outputs:
• Manage the sales team, parts and accessories department, monitor profit and losses on new
bikes/Used bikes, accessories and parts. Manage the workshop and insurance repairs Managing
the drivers and their schedules and allocations for the day. Managing the marketing and
awareness of new brands being launched

8. • Responsible to address performance management of staff
Sales Team, marketing and operations
• Monitor daily, weekly and monthly sales analysis per department and per sales person.
• Quarterly performance appraisals for all staff, and formulating an improvement plan if necessary.
• Manage promotions press releases
• Manage complaints and attend to all complaints and queries.
• Ensure staffs are adequately trained on CPA and product knowledge.
• Contribute to management meetings overseeing all aspects of the accessories, parts as well as new
and used motorcycle departments.
• Manage and ensure the Honda monthly new motorcycle targets are met and the monthly rebates
received.
• CSI presentation and scoring to Senior Management
• Ascertain on a daily and weekly basis the number of motorcycles that need to be handed over.
• Ensure Compliance of regulations in terms of NCA and FAIS of Finance and Business Managers.
• Analyze and discuss productivity as well as any queries with the Department heads for accessories,
parts as well as new and used motorcycles daily.
• Ensuring that the sales team receives support from other divisions and that the deal files are
correct to be signed off daily by me.
• Ensuring that the maximum gross profit is reached per unit, including accessories and cross sales of
other products.
• Weekly monitoring of sales stats to ensure that the sales team is motivated to reach their weekly
targets that roll up into monthly target. Additional initiatives that need to be implemented to
obtain exposure.
• Ensuring that maximum brand exposure is reached in the industry due to my extensive
involvement within the television industry and my dealings as a presenter on ignition television
and two wheels.
• Ensure all PDI’s are conducted correctly and complies with the CPA requirements prior to being
offered to a customer.

9. • Handover of all bikes ensuring quality control and all documentation is in the deal file
• Managing trading policies
• Follow up on call records
• Ensure effective and timeous invoicing
Accessories department
• Maintain the product range/merchandising and advertising
• Oversee stock takes
• Monitor productivity
• Daily, weekly and monthly sales analysis
• Monitor supplier buying limits
• Manage procurement arrangements
• Ensure ordering of accessories and correct stock keeping
Parts department
• Oversee stock takes
• Monitor productivity
• Daily, weekly and monthly sales analysis
• Monitor stock levels – ordering and keeping
• Ensure that targets are met and service levels are maintained.
Workshop
• Manage the insurance claims process
• Managing the workshop productivity and targets
2009 to February 2011
Self –employed

10. Companies : Motocinch SA, Motor concepts SA, Dylan Smith Riding academy, presenter for
Bike SA television
I imported value added products and distribute products to the Motor cycle industry. I have a well
established riding academy and I teach beginners as well as advanced riders the necessary skills with
regards to motorcycle riding. Through the riding academy I offer products from larger distributers on a
free lance basis.
I am also involved in conducting tests of new motorcycles and I am a presenter on Two Wheels. I
participated in writing articles for various magazines.
2007 to 2009
Company : No Fear SA
Position : General Manager Sales and shareholder
Outputs:
• To manage the relationship with present and new prospective dealerships and retail outlets.
• Brand management and awareness within the motorcycle and recreational motor industry.
• Ordering and Management of stock volumes
• Sales penetration and market share management and analysis
• Establish new relationships with dealerships and manufacturers
• Sales reports and analyzing of data
• Compiling of budgets and projections monthly and annually
• Implementing sales targets
• Arrangement of promotional events, advertising development of business plans
• Implementation of new initiatives
• Establishing relationships and attending to distribution within African countries i.e. Namibia
2006 to 2007

11. Company :Radical Toys
Position : Dealer Principle
Outputs:
• Management of sales executives and administration staff
• Streamlining operations
• Compiling sales reports, sales analysis
• Calculation and payment of commission
• Rebate calculation and payments
• Maintaining CSI levels
• Launching and attending to importing of new brands specifically relating to the motorcycle and
leisure industries
• Streamlining operations in all departments
• Managing and motivating staff and creating efficiency and productivity
• Analysis of sales trends vs. targets, monitor the activity and performance of Sales Executives
(closing ratios, demos …) and to propose any necessary action plan
• To monitor stock levels, demo models and outstanding orders
• To monitor monthly target and prepare action plan if needed
2004 to 2006
Brothers Executive auto (a division of Ed’s Toyota)
Position : Dealer Principle
Outputs:
• To monitor stock levels, demo models and outstanding orders
• To monitor monthly target and prepare action plan if needed

12. • To ensure product and relevant training to dealers
• To monitor dealer compliance regarding franchise requirements and to implement all
Sales and Marketing policies
• To guide dealers with regard to preparation of showroom, advertising and any other
relevant activities
• Assist on various system projects as and when required
• Consistently deliver performance whilst embracing the values of the organization
• Set up monthly meetings with dealers
• Analyse the correct level of resource gearing for sales per sales executive
• Monthly review meetings with Network.
• Monthly management reports and account pack Weekly, monthly and annual
financial statements Financial budgets for the branch in conjunction with relevant
Managers Direct the organization’s budgets to meets its financial goals, as outlined
by the Board Cash management activities Analyze and interpret financial information
Interpret and analyze financial data to draw conclusions and trends from the
financial analysis, Manage and control the company’s administration and financial
processes
• Manage sales executive and floor plan
• Fleet consultations
• Stock ordering
• Relationship management with finance houses
• Management of 15 sales and administration staff
1996 to 1998
Company :Prestige Auto
Position :Senior Sales Executive
Outputs:

13. • General motor sales and cross selling of value added products.