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Using gamification as a game plan for agile change - BrandNewGame 2016

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Bart Hufen
Bart Hufen

How can gamification help your organization to become more agile and responsive in times where markets overflow with competition and startups. Kick start your change with gamification. Download Bart's book about this topic at https://www.managementboek.nl/boek/9789089653529/gamification-als-motor-van-verandering-bart-hufen?affiliate=3209

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Transformation Organizations Gamification BrandNewGame of using Copyright 2016 BrandNewGame
Prelude… 1. Who am I? 2. Why use gamification? 3. What is the Game-Plan for Perpetual Progress? 4. How to apply the Game-Plan 5. Where & When to start @BartHufen #Gamification Copyright 2016 BrandNewGame
1/5: Who am I…?
1/5: Who am I? Studied Played Started Tweets ICIM & Brand Management Around at Atari + Diesel + Advertising Industry BrandNewGame ltd + Gamification Academy @BartHufen #gamification #transformation
1/5: Who am I? Publications Presentations Projects @BartHufen #Gamification Copyright 2016 BrandNewGame
2/5: Why use gamification?
2/5: Why use gamification? Inspiration No. 1 Copyright 2016 BrandNewGame
2/5: Why use gamification? Obstacle Obstacle Obstacle Objective Challenges Actions Score Feedback Copyright 2016 BrandNewGame
2/5: Why use gamification?
2/5: Why use gamification? Start doing Stop doing
2/5: Why use gamification? Play with six
2/5: Why use gamification? Play with 40 Or 200 using our the app
Join the dark side…
2/5: Why use gamification? Game-loop Plant seeds Wait Harvest crops Use money to improve Inspiration No. 2 Copyright 2016 BrandNewGame
2/5: Why use gamification? Level up! Plant seeds Wait Harvest crops Use money to improve Buy Land Protect crops Unlock features Play for higher stakes Level up! Copyright 2016 BrandNewGame
2/5: Why use gamification? CHALLENGE 3/7 Experience what amount of effort and energy it takes to… build a burger! CHALLENGE 1/7 Experience what amount of effort and energy it takes to… Make a Milkshake
1. Goal oriented (purpose) 2. Action driven (autonomy) 3. Feedback (mastery) 4. Score (performance) 5. Functional (fun…) 2/5: Why use gamification? Copyright 2016 BrandNewGame
2/5: Which game mechanics? Goals Challenges Actions Score Feedback Obstacles Consequences Objects Variables Measurements Players Friends Enemies Neutrals Resources Rules Points BadgesEvents Storyline Features Restrictions Unlocks Levels Bonus Random Customization …? …! Copyright 2016 BrandNewGame
2/5: What is gamification? Data - Driven - Design to challenge people and change behavior
3/5: What is the Game-Plan?
3/5: What is the Game-Plan?
3/5: What is the Game-Plan? Copyright 2016 BrandNewGame
Playground 3/5: What is the Game-Plan? Shareholders Suppliers Customers Competitors Employees Copyright 2016 BrandNewGame
3/5: What is the Game-Plan? Purpose Why do they do What they do Each time they do it..? Copyright 2016 BrandNewGame
3/5: What is the Game-Plan? Purpose ObjectivesLong term GoalsShort term ChallengesMid term Copyright 2016 BrandNewGame
Play on each level Change in 9 weeks 3/5: What is the Game-Plan? Copyright 2016 BrandNewGame
Start doing Stop doing Practice!
Purpose 3/5: What is the Game-Plan? Departments into action-loops Transform @BartHufen #Gamification Copyright 2016 BrandNewGame
3/5: What is the Game-Plan? Copyright 2016 BrandNewGame
3/5: What is the Game-Plan? People Improve Product Improve Properties Improve Proces Improve People Post-it sessions Copyright 2016 BrandNewGame
3/5: What is the Game-Plan? People Know what to… Can… Want to… Dare to… DO NOT Play Make them want to IT Knowledge Skills Drives Guts Copyright 2016 BrandNewGame
3/5: What is the Game-Plan? Copyright 2016 BrandNewGame
Proces 3/5: What is the Game-Plan?
3/5: What is the Game-Plan? Game-loop Plant seeds Wait Harvest crops Use money to improve Proces BUSINESS PROCES THINK MAKE SELL IMPROVE
BUSINESS PROCES THINK MAKE SELL IMPROVE 3/5: What is the Game-Plan? Proces Copyright 2016 BrandNewGame
3/5: What is the Game-Plan? Proces Feedback-loops Copyright 2016 BrandNewGame
3/5: What is the Game-Plan? Proces Internal loop Copyright 2016 BrandNewGame
3/5: What is the Game-Plan? Proces Change is a proces Not a project Change is called: Progress Copyright 2016 BrandNewGame
3/5: What is the Game-Plan? Proces External loop Copyright 2016 BrandNewGame
3/5: What is the Game-Plan? Proces Progress-loop Copyright 2016 BrandNewGame
3/5: What is the Game-Plan? Proces stop progress-loop Copyright 2016 BrandNewGame
3/5: What is the Game-Plan? Proces start progress-loop Copyright 2016 BrandNewGame
3/5: What is the Game-Plan? Proces progress-loop Copyright 2016 BrandNewGame
3/5: What is the Game-Plan? Proces progress-loop Copyright 2016 BrandNewGame
3/5: What is the Game-Plan? Copyright 2016 BrandNewGame
3/5: What is the Game-Plan? Performance Match performance With purpose Copyright 2016 BrandNewGame
3/5: What is the Game-Plan? Performance Transform into action Copyright 2016 BrandNewGame
3/5: What is the Game-Plan? Performance Play
3/5: What is the Game-Plan? Copyright 2016 BrandNewGame
3/5: What is the Game-Plan? Play Know what to… Can… Want to… Dare to… DO NOTMake them want to IT Copyright 2016 BrandNewGame
Play 3/5: What is the Game-Plan? Copyright 2016 BrandNewGame
4/5: How to apply it
4/5: How to apply it Game-Plan Copyright 2016 BrandNewGame
4/5: How to apply it Playground Copyright 2016 BrandNewGame Start with a GameStorm and Level-up!
Proces 4/5: How to apply it Purpose Performance People Proces Properties Product Play Kickstart change with gamification Copyright 2016 BrandNewGame
4/5: How to apply it Start with a GameStorm and Level-up! Copyright 2016 BrandNewGame
4/5: How to apply it Objective CHALLENGE S.M.A.R.T. Drives PLAYER Motivations Content APPLIED GAME Context + + + FEEDBACK - - - + + + BEHAVIOR - - - UI & UX Where & When ShapeStructure Game Mechanics Copyright 2016 BrandNewGame
4/5: How to apply it Become a licensed GST
5/5: Where & When to start
Invite us to play along! Start asking questions now or give us some feedback Or visit www.brandnewgame.com 5/5: Where & When to start Copyright 2016 BrandNewGame

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Using gamification as a game plan for agile change - BrandNewGame 2016

  • 2. Prelude… 1. Who am I? 2. Why use gamification? 3. What is the Game-Plan for Perpetual Progress? 4. How to apply the Game-Plan 5. Where & When to start @BartHufen #Gamification Copyright 2016 BrandNewGame
  • 3. 1/5: Who am I…?
  • 4. 1/5: Who am I? Studied Played Started Tweets ICIM & Brand Management Around at Atari + Diesel + Advertising Industry BrandNewGame ltd + Gamification Academy @BartHufen #gamification #transformation
  • 5. 1/5: Who am I? Publications Presentations Projects @BartHufen #Gamification Copyright 2016 BrandNewGame
  • 6. 2/5: Why use gamification?
  • 7. 2/5: Why use gamification? Inspiration No. 1 Copyright 2016 BrandNewGame
  • 8. 2/5: Why use gamification? Obstacle Obstacle Obstacle Objective Challenges Actions Score Feedback Copyright 2016 BrandNewGame
  • 9. 2/5: Why use gamification?
  • 10. 2/5: Why use gamification? Start doing Stop doing
  • 11. 2/5: Why use gamification? Play with six
  • 12. 2/5: Why use gamification? Play with 40 Or 200 using our the app
  • 13. Join the dark side…
  • 14. 2/5: Why use gamification? Game-loop Plant seeds Wait Harvest crops Use money to improve Inspiration No. 2 Copyright 2016 BrandNewGame
  • 15. 2/5: Why use gamification? Level up! Plant seeds Wait Harvest crops Use money to improve Buy Land Protect crops Unlock features Play for higher stakes Level up! Copyright 2016 BrandNewGame
  • 16. 2/5: Why use gamification? CHALLENGE 3/7 Experience what amount of effort and energy it takes to… build a burger! CHALLENGE 1/7 Experience what amount of effort and energy it takes to… Make a Milkshake
  • 17. 1. Goal oriented (purpose) 2. Action driven (autonomy) 3. Feedback (mastery) 4. Score (performance) 5. Functional (fun…) 2/5: Why use gamification? Copyright 2016 BrandNewGame
  • 18. 2/5: Which game mechanics? Goals Challenges Actions Score Feedback Obstacles Consequences Objects Variables Measurements Players Friends Enemies Neutrals Resources Rules Points BadgesEvents Storyline Features Restrictions Unlocks Levels Bonus Random Customization …? …! Copyright 2016 BrandNewGame
  • 19. 2/5: What is gamification? Data - Driven - Design to challenge people and change behavior
  • 20. 3/5: What is the Game-Plan?
  • 21. 3/5: What is the Game-Plan?
  • 22. 3/5: What is the Game-Plan? Copyright 2016 BrandNewGame
  • 23. Playground 3/5: What is the Game-Plan? Shareholders Suppliers Customers Competitors Employees Copyright 2016 BrandNewGame
  • 24. 3/5: What is the Game-Plan? Purpose Why do they do What they do Each time they do it..? Copyright 2016 BrandNewGame
  • 25. 3/5: What is the Game-Plan? Purpose ObjectivesLong term GoalsShort term ChallengesMid term Copyright 2016 BrandNewGame
  • 26. Play on each level Change in 9 weeks 3/5: What is the Game-Plan? Copyright 2016 BrandNewGame
  • 27. Start doing Stop doing Practice!
  • 28. Purpose 3/5: What is the Game-Plan? Departments into action-loops Transform @BartHufen #Gamification Copyright 2016 BrandNewGame
  • 29. 3/5: What is the Game-Plan? Copyright 2016 BrandNewGame
  • 30. 3/5: What is the Game-Plan? People Improve Product Improve Properties Improve Proces Improve People Post-it sessions Copyright 2016 BrandNewGame
  • 31. 3/5: What is the Game-Plan? People Know what to… Can… Want to… Dare to… DO NOT Play Make them want to IT Knowledge Skills Drives Guts Copyright 2016 BrandNewGame
  • 32. 3/5: What is the Game-Plan? Copyright 2016 BrandNewGame
  • 33. Proces 3/5: What is the Game-Plan?
  • 34. 3/5: What is the Game-Plan? Game-loop Plant seeds Wait Harvest crops Use money to improve Proces BUSINESS PROCES THINK MAKE SELL IMPROVE
  • 35. BUSINESS PROCES THINK MAKE SELL IMPROVE 3/5: What is the Game-Plan? Proces Copyright 2016 BrandNewGame
  • 36. 3/5: What is the Game-Plan? Proces Feedback-loops Copyright 2016 BrandNewGame
  • 37. 3/5: What is the Game-Plan? Proces Internal loop Copyright 2016 BrandNewGame
  • 38. 3/5: What is the Game-Plan? Proces Change is a proces Not a project Change is called: Progress Copyright 2016 BrandNewGame
  • 39. 3/5: What is the Game-Plan? Proces External loop Copyright 2016 BrandNewGame
  • 40. 3/5: What is the Game-Plan? Proces Progress-loop Copyright 2016 BrandNewGame
  • 41. 3/5: What is the Game-Plan? Proces stop progress-loop Copyright 2016 BrandNewGame
  • 42. 3/5: What is the Game-Plan? Proces start progress-loop Copyright 2016 BrandNewGame
  • 43. 3/5: What is the Game-Plan? Proces progress-loop Copyright 2016 BrandNewGame
  • 44. 3/5: What is the Game-Plan? Proces progress-loop Copyright 2016 BrandNewGame
  • 45. 3/5: What is the Game-Plan? Copyright 2016 BrandNewGame
  • 46. 3/5: What is the Game-Plan? Performance Match performance With purpose Copyright 2016 BrandNewGame
  • 47. 3/5: What is the Game-Plan? Performance Transform into action Copyright 2016 BrandNewGame
  • 48. 3/5: What is the Game-Plan? Performance Play
  • 49. 3/5: What is the Game-Plan? Copyright 2016 BrandNewGame
  • 50. 3/5: What is the Game-Plan? Play Know what to… Can… Want to… Dare to… DO NOTMake them want to IT Copyright 2016 BrandNewGame
  • 51. Play 3/5: What is the Game-Plan? Copyright 2016 BrandNewGame
  • 52. 4/5: How to apply it
  • 53. 4/5: How to apply it Game-Plan Copyright 2016 BrandNewGame
  • 54. 4/5: How to apply it Playground Copyright 2016 BrandNewGame Start with a GameStorm and Level-up!
  • 55. Proces 4/5: How to apply it Purpose Performance People Proces Properties Product Play Kickstart change with gamification Copyright 2016 BrandNewGame
  • 56. 4/5: How to apply it Start with a GameStorm and Level-up! Copyright 2016 BrandNewGame
  • 57. 4/5: How to apply it Objective CHALLENGE S.M.A.R.T. Drives PLAYER Motivations Content APPLIED GAME Context + + + FEEDBACK - - - + + + BEHAVIOR - - - UI & UX Where & When ShapeStructure Game Mechanics Copyright 2016 BrandNewGame
  • 58. 4/5: How to apply it Become a licensed GST
  • 59. 5/5: Where & When to start
  • 60. Invite us to play along! Start asking questions now or give us some feedback Or visit www.brandnewgame.com 5/5: Where & When to start Copyright 2016 BrandNewGame