SlideShare a Scribd company logo

Using gamification as a game plan for agile change - BrandNewGame 2016

How can gamification help your organization to become more agile and responsive in times where markets overflow with competition and startups. Kick start your change with gamification. Download Bart's book about this topic at https://www.managementboek.nl/boek/9789089653529/gamification-als-motor-van-verandering-bart-hufen?affiliate=3209

1 of 60
Download to read offline
Transformation
Organizations
Gamification
BrandNewGame
of
using
Copyright 2016
BrandNewGame
Prelude…
1. Who am I?
2. Why use gamification?
3. What is the Game-Plan for Perpetual Progress?
4. How to apply the Game-Plan
5. Where & When to start
@BartHufen #Gamification
Copyright 2016
BrandNewGame
1/5: Who am I…?
1/5: Who am I?
Studied
Played
Started
Tweets
ICIM & Brand Management
Around at Atari + Diesel + Advertising Industry
BrandNewGame ltd + Gamification Academy
@BartHufen #gamification #transformation
1/5: Who am I?
Publications Presentations
Projects
@BartHufen
#Gamification
Copyright 2016
BrandNewGame
2/5: Why use gamification?

Recommended

Inzet op maat 2015 BrandNewGame - Bart Hufen
Inzet op maat 2015 BrandNewGame - Bart HufenInzet op maat 2015 BrandNewGame - Bart Hufen
Inzet op maat 2015 BrandNewGame - Bart HufenBart Hufen
 
Metehan Irak -Bahçeşehir Üni. Psikoloji Bölümü
Metehan Irak -Bahçeşehir Üni. Psikoloji BölümüMetehan Irak -Bahçeşehir Üni. Psikoloji Bölümü
Metehan Irak -Bahçeşehir Üni. Psikoloji BölümüErcan Altuğ YILMAZ
 
Sınıfiçi Eğitim Oyun ve Oyunlaştırmaları
Sınıfiçi Eğitim Oyun ve OyunlaştırmalarıSınıfiçi Eğitim Oyun ve Oyunlaştırmaları
Sınıfiçi Eğitim Oyun ve OyunlaştırmalarıErcan Altuğ YILMAZ
 
Happy and Productive Teams | Matti Klasson | Agile Greece Summit 2016
Happy and Productive Teams | Matti Klasson | Agile Greece Summit 2016Happy and Productive Teams | Matti Klasson | Agile Greece Summit 2016
Happy and Productive Teams | Matti Klasson | Agile Greece Summit 2016Agile Greece
 
No estimates - 10 new principles for testing
No estimates  - 10 new principles for testingNo estimates  - 10 new principles for testing
No estimates - 10 new principles for testingVasco Duarte
 
Spotify Running: Lessons learned from building a ‘Lean Startup’ inside a big ...
Spotify Running: Lessons learned from building a ‘Lean Startup’ inside a big ...Spotify Running: Lessons learned from building a ‘Lean Startup’ inside a big ...
Spotify Running: Lessons learned from building a ‘Lean Startup’ inside a big ...Brendan Marsh
 
Managing in the Century of Networked Society
Managing in the Century of Networked SocietyManaging in the Century of Networked Society
Managing in the Century of Networked SocietyGiuseppe De Simone
 
Managing for Happiness | Jurgen Appelo | Agile Greece Summit 2016
Managing for Happiness | Jurgen Appelo | Agile Greece Summit 2016Managing for Happiness | Jurgen Appelo | Agile Greece Summit 2016
Managing for Happiness | Jurgen Appelo | Agile Greece Summit 2016Agile Greece
 

More Related Content

Viewers also liked

Continuous Delivery Experience Report - Agile Greece Summit 2016
Continuous Delivery Experience Report - Agile Greece Summit 2016Continuous Delivery Experience Report - Agile Greece Summit 2016
Continuous Delivery Experience Report - Agile Greece Summit 2016Fredrik Wendt
 
Agile Kaizen: Continuous Improvement Far Beyond Retrospectives
Agile Kaizen: Continuous Improvement Far Beyond RetrospectivesAgile Kaizen: Continuous Improvement Far Beyond Retrospectives
Agile Kaizen: Continuous Improvement Far Beyond RetrospectivesProyectalis / Improvement21
 
Peli̇n Vardarlier - Gamification Turkey Summit - Insan Kaynaklarında Oyunlaşt...
Peli̇n Vardarlier - Gamification Turkey Summit - Insan Kaynaklarında Oyunlaşt...Peli̇n Vardarlier - Gamification Turkey Summit - Insan Kaynaklarında Oyunlaşt...
Peli̇n Vardarlier - Gamification Turkey Summit - Insan Kaynaklarında Oyunlaşt...Ercan Altuğ YILMAZ
 
Gamification Turkey Summit - Fabio Viola -
Gamification Turkey Summit - Fabio Viola - Gamification Turkey Summit - Fabio Viola -
Gamification Turkey Summit - Fabio Viola - Ercan Altuğ YILMAZ
 
Mastering the Game - Big Data and Gamification
Mastering the Game - Big Data and GamificationMastering the Game - Big Data and Gamification
Mastering the Game - Big Data and GamificationPete Baikins
 
Why TDD is Important for Everyone
Why TDD is Important for EveryoneWhy TDD is Important for Everyone
Why TDD is Important for EveryoneGil Zilberfeld
 
Improving Agility (Learning from Maersk Line's Journey) | Özlem Yüce | Agile ...
Improving Agility (Learning from Maersk Line's Journey) | Özlem Yüce | Agile ...Improving Agility (Learning from Maersk Line's Journey) | Özlem Yüce | Agile ...
Improving Agility (Learning from Maersk Line's Journey) | Özlem Yüce | Agile ...Agile Greece
 

Viewers also liked (8)

Continuous Delivery Experience Report - Agile Greece Summit 2016
Continuous Delivery Experience Report - Agile Greece Summit 2016Continuous Delivery Experience Report - Agile Greece Summit 2016
Continuous Delivery Experience Report - Agile Greece Summit 2016
 
Agile Kaizen: Continuous Improvement Far Beyond Retrospectives
Agile Kaizen: Continuous Improvement Far Beyond RetrospectivesAgile Kaizen: Continuous Improvement Far Beyond Retrospectives
Agile Kaizen: Continuous Improvement Far Beyond Retrospectives
 
Gamification Turkey Summit 2017
Gamification Turkey Summit 2017Gamification Turkey Summit 2017
Gamification Turkey Summit 2017
 
Peli̇n Vardarlier - Gamification Turkey Summit - Insan Kaynaklarında Oyunlaşt...
Peli̇n Vardarlier - Gamification Turkey Summit - Insan Kaynaklarında Oyunlaşt...Peli̇n Vardarlier - Gamification Turkey Summit - Insan Kaynaklarında Oyunlaşt...
Peli̇n Vardarlier - Gamification Turkey Summit - Insan Kaynaklarında Oyunlaşt...
 
Gamification Turkey Summit - Fabio Viola -
Gamification Turkey Summit - Fabio Viola - Gamification Turkey Summit - Fabio Viola -
Gamification Turkey Summit - Fabio Viola -
 
Mastering the Game - Big Data and Gamification
Mastering the Game - Big Data and GamificationMastering the Game - Big Data and Gamification
Mastering the Game - Big Data and Gamification
 
Why TDD is Important for Everyone
Why TDD is Important for EveryoneWhy TDD is Important for Everyone
Why TDD is Important for Everyone
 
Improving Agility (Learning from Maersk Line's Journey) | Özlem Yüce | Agile ...
Improving Agility (Learning from Maersk Line's Journey) | Özlem Yüce | Agile ...Improving Agility (Learning from Maersk Line's Journey) | Özlem Yüce | Agile ...
Improving Agility (Learning from Maersk Line's Journey) | Özlem Yüce | Agile ...
 

Similar to Using gamification as a game plan for agile change - BrandNewGame 2016

Progress loop presentation - BrandNewGame
Progress loop presentation - BrandNewGameProgress loop presentation - BrandNewGame
Progress loop presentation - BrandNewGameBart Hufen
 
7 insights that you need to know about hyper-casual in 2019
7 insights that you need to know about hyper-casual in 20197 insights that you need to know about hyper-casual in 2019
7 insights that you need to know about hyper-casual in 2019Tenjin
 
7 insights that you need to know about hyper-casual in 2019
7 insights that you need to know about hyper-casual in 20197 insights that you need to know about hyper-casual in 2019
7 insights that you need to know about hyper-casual in 2019Matthaus Krzykowski
 
BrandNewGame at SRM & MKG RSLT
BrandNewGame at SRM & MKG RSLTBrandNewGame at SRM & MKG RSLT
BrandNewGame at SRM & MKG RSLTBart Hufen
 
Final presentation for mobile strategy
Final presentation for mobile strategyFinal presentation for mobile strategy
Final presentation for mobile strategyDavid Chen
 
Gamification of User Engagement Process
Gamification of User Engagement ProcessGamification of User Engagement Process
Gamification of User Engagement ProcessTouseef Ikram
 
Peter Strohkorb Consulting International: 5 Steps to Smarketing
Peter Strohkorb Consulting International:  5 Steps to SmarketingPeter Strohkorb Consulting International:  5 Steps to Smarketing
Peter Strohkorb Consulting International: 5 Steps to SmarketingPeter Strohkorb Advisory
 
10 Deadly Mistakes at Gamification Design by oyunlastirma.co
10 Deadly Mistakes at Gamification Design by oyunlastirma.co10 Deadly Mistakes at Gamification Design by oyunlastirma.co
10 Deadly Mistakes at Gamification Design by oyunlastirma.coErcan Altuğ YILMAZ
 
10 Deadly Mistakes at Gamification by Altug
10 Deadly Mistakes at Gamification by Altug10 Deadly Mistakes at Gamification by Altug
10 Deadly Mistakes at Gamification by AltugErcan Altuğ YILMAZ
 
Rapid Design and Developent for Start-Ups
Rapid Design and Developent for Start-UpsRapid Design and Developent for Start-Ups
Rapid Design and Developent for Start-UpsKaspars Steinbergs
 
Digital Marketing Conversion Optimization Marketing Strategy Deck Ungagged Day 2
Digital Marketing Conversion Optimization Marketing Strategy Deck Ungagged Day 2Digital Marketing Conversion Optimization Marketing Strategy Deck Ungagged Day 2
Digital Marketing Conversion Optimization Marketing Strategy Deck Ungagged Day 2Roland Frasier
 
Proof: Gamification is Impacting Business Performance
Proof: Gamification is Impacting Business PerformanceProof: Gamification is Impacting Business Performance
Proof: Gamification is Impacting Business PerformanceHuman Capital Media
 
UNLEASHING AI: THE GAME-CHANGER IN MODERN MARKETING AND ADVERTISING
UNLEASHING AI: THE GAME-CHANGER IN MODERN MARKETING AND ADVERTISINGUNLEASHING AI: THE GAME-CHANGER IN MODERN MARKETING AND ADVERTISING
UNLEASHING AI: THE GAME-CHANGER IN MODERN MARKETING AND ADVERTISINGAurimas Paulius Girčys
 
Gamification 2019
Gamification 2019Gamification 2019
Gamification 2019Bart Hufen
 
Boost Mobile Game Retention with 5 Hacks
Boost Mobile Game Retention with 5 HacksBoost Mobile Game Retention with 5 Hacks
Boost Mobile Game Retention with 5 Hackspolljoy
 
Gamification in marketing and management - MMCom Solvay Business School Vietn...
Gamification in marketing and management - MMCom Solvay Business School Vietn...Gamification in marketing and management - MMCom Solvay Business School Vietn...
Gamification in marketing and management - MMCom Solvay Business School Vietn...Dominique Mangiatordi
 
A Good Software Product What and How - Part1
A Good Software Product What and How - Part1A Good Software Product What and How - Part1
A Good Software Product What and How - Part1Ganapathi M
 

Similar to Using gamification as a game plan for agile change - BrandNewGame 2016 (20)

Progress loop presentation - BrandNewGame
Progress loop presentation - BrandNewGameProgress loop presentation - BrandNewGame
Progress loop presentation - BrandNewGame
 
7 insights that you need to know about hyper-casual in 2019
7 insights that you need to know about hyper-casual in 20197 insights that you need to know about hyper-casual in 2019
7 insights that you need to know about hyper-casual in 2019
 
7 insights that you need to know about hyper-casual in 2019
7 insights that you need to know about hyper-casual in 20197 insights that you need to know about hyper-casual in 2019
7 insights that you need to know about hyper-casual in 2019
 
Desirable behaviors
Desirable behaviorsDesirable behaviors
Desirable behaviors
 
BrandNewGame at SRM & MKG RSLT
BrandNewGame at SRM & MKG RSLTBrandNewGame at SRM & MKG RSLT
BrandNewGame at SRM & MKG RSLT
 
Gamification for growth hacking
Gamification for growth hackingGamification for growth hacking
Gamification for growth hacking
 
Final presentation for mobile strategy
Final presentation for mobile strategyFinal presentation for mobile strategy
Final presentation for mobile strategy
 
Gamification of User Engagement Process
Gamification of User Engagement ProcessGamification of User Engagement Process
Gamification of User Engagement Process
 
Peter Strohkorb Consulting International: 5 Steps to Smarketing
Peter Strohkorb Consulting International:  5 Steps to SmarketingPeter Strohkorb Consulting International:  5 Steps to Smarketing
Peter Strohkorb Consulting International: 5 Steps to Smarketing
 
10 Deadly Mistakes at Gamification Design by oyunlastirma.co
10 Deadly Mistakes at Gamification Design by oyunlastirma.co10 Deadly Mistakes at Gamification Design by oyunlastirma.co
10 Deadly Mistakes at Gamification Design by oyunlastirma.co
 
10 Deadly Mistakes at Gamification by Altug
10 Deadly Mistakes at Gamification by Altug10 Deadly Mistakes at Gamification by Altug
10 Deadly Mistakes at Gamification by Altug
 
Rapid Design and Developent for Start-Ups
Rapid Design and Developent for Start-UpsRapid Design and Developent for Start-Ups
Rapid Design and Developent for Start-Ups
 
Digital Marketing Conversion Optimization Marketing Strategy Deck Ungagged Day 2
Digital Marketing Conversion Optimization Marketing Strategy Deck Ungagged Day 2Digital Marketing Conversion Optimization Marketing Strategy Deck Ungagged Day 2
Digital Marketing Conversion Optimization Marketing Strategy Deck Ungagged Day 2
 
Proof: Gamification is Impacting Business Performance
Proof: Gamification is Impacting Business PerformanceProof: Gamification is Impacting Business Performance
Proof: Gamification is Impacting Business Performance
 
UNLEASHING AI: THE GAME-CHANGER IN MODERN MARKETING AND ADVERTISING
UNLEASHING AI: THE GAME-CHANGER IN MODERN MARKETING AND ADVERTISINGUNLEASHING AI: THE GAME-CHANGER IN MODERN MARKETING AND ADVERTISING
UNLEASHING AI: THE GAME-CHANGER IN MODERN MARKETING AND ADVERTISING
 
Gamification 2019
Gamification 2019Gamification 2019
Gamification 2019
 
About Gamification
About GamificationAbout Gamification
About Gamification
 
Boost Mobile Game Retention with 5 Hacks
Boost Mobile Game Retention with 5 HacksBoost Mobile Game Retention with 5 Hacks
Boost Mobile Game Retention with 5 Hacks
 
Gamification in marketing and management - MMCom Solvay Business School Vietn...
Gamification in marketing and management - MMCom Solvay Business School Vietn...Gamification in marketing and management - MMCom Solvay Business School Vietn...
Gamification in marketing and management - MMCom Solvay Business School Vietn...
 
A Good Software Product What and How - Part1
A Good Software Product What and How - Part1A Good Software Product What and How - Part1
A Good Software Product What and How - Part1
 

More from Bart Hufen

Gamification & Progress loop by - Bart Hufen (BrandNewGame)
Gamification & Progress loop by - Bart Hufen (BrandNewGame)Gamification & Progress loop by - Bart Hufen (BrandNewGame)
Gamification & Progress loop by - Bart Hufen (BrandNewGame)Bart Hufen
 
GameStorm Trooper Event 2017
GameStorm Trooper Event 2017GameStorm Trooper Event 2017
GameStorm Trooper Event 2017Bart Hufen
 
Gamification in de Logistieke sector - Case Schiphol
Gamification in de Logistieke sector - Case Schiphol Gamification in de Logistieke sector - Case Schiphol
Gamification in de Logistieke sector - Case Schiphol Bart Hufen
 
Gamification van het onderwijs 2015 BrandNewGame
Gamification van het onderwijs 2015 BrandNewGameGamification van het onderwijs 2015 BrandNewGame
Gamification van het onderwijs 2015 BrandNewGameBart Hufen
 
Game inspired (agile) business models
Game inspired (agile) business modelsGame inspired (agile) business models
Game inspired (agile) business modelsBart Hufen
 
Gamification van het onderwijs door BrandNewGame
Gamification van het onderwijs door BrandNewGameGamification van het onderwijs door BrandNewGame
Gamification van het onderwijs door BrandNewGameBart Hufen
 
GameStorm by BrandNewGame (copyright protected)
GameStorm by BrandNewGame (copyright protected)GameStorm by BrandNewGame (copyright protected)
GameStorm by BrandNewGame (copyright protected)Bart Hufen
 
Gamification and serious games Projects by BrandNewGame
Gamification and serious games Projects by BrandNewGameGamification and serious games Projects by BrandNewGame
Gamification and serious games Projects by BrandNewGameBart Hufen
 
Gamification Workshop handouts
Gamification Workshop handoutsGamification Workshop handouts
Gamification Workshop handoutsBart Hufen
 
BrandNewGame - how to gamify your business (1 case)
BrandNewGame - how to gamify your business (1 case)BrandNewGame - how to gamify your business (1 case)
BrandNewGame - how to gamify your business (1 case)Bart Hufen
 
BrandNewGame - Bjorn Borg game concept
BrandNewGame - Bjorn Borg game conceptBrandNewGame - Bjorn Borg game concept
BrandNewGame - Bjorn Borg game conceptBart Hufen
 
Digital free media to promote thyself
Digital free media to promote thyselfDigital free media to promote thyself
Digital free media to promote thyselfBart Hufen
 
Bart Hufen BrandNewGame at MIE 2012 IN Ipsos synovate 2 feb 2012
Bart Hufen BrandNewGame at MIE 2012 IN Ipsos synovate 2 feb 2012Bart Hufen BrandNewGame at MIE 2012 IN Ipsos synovate 2 feb 2012
Bart Hufen BrandNewGame at MIE 2012 IN Ipsos synovate 2 feb 2012Bart Hufen
 
BrandNewGame @ Fontys 2012
BrandNewGame @ Fontys 2012BrandNewGame @ Fontys 2012
BrandNewGame @ Fontys 2012Bart Hufen
 
BrandNewGame for GITC
BrandNewGame for GITCBrandNewGame for GITC
BrandNewGame for GITCBart Hufen
 
BrandNewGame @ games for brands final
BrandNewGame @ games for brands finalBrandNewGame @ games for brands final
BrandNewGame @ games for brands finalBart Hufen
 
Brand New Game on gamification
Brand New Game on gamificationBrand New Game on gamification
Brand New Game on gamificationBart Hufen
 
Marcom10 laat met je merk spelen! (short)
Marcom10   laat met je merk spelen! (short)Marcom10   laat met je merk spelen! (short)
Marcom10 laat met je merk spelen! (short)Bart Hufen
 
Brand New Game Digital Interactive Branding
Brand New Game   Digital Interactive BrandingBrand New Game   Digital Interactive Branding
Brand New Game Digital Interactive BrandingBart Hufen
 

More from Bart Hufen (20)

Gamification & Progress loop by - Bart Hufen (BrandNewGame)
Gamification & Progress loop by - Bart Hufen (BrandNewGame)Gamification & Progress loop by - Bart Hufen (BrandNewGame)
Gamification & Progress loop by - Bart Hufen (BrandNewGame)
 
GameStorm Trooper Event 2017
GameStorm Trooper Event 2017GameStorm Trooper Event 2017
GameStorm Trooper Event 2017
 
Gamification in de Logistieke sector - Case Schiphol
Gamification in de Logistieke sector - Case Schiphol Gamification in de Logistieke sector - Case Schiphol
Gamification in de Logistieke sector - Case Schiphol
 
Gamification van het onderwijs 2015 BrandNewGame
Gamification van het onderwijs 2015 BrandNewGameGamification van het onderwijs 2015 BrandNewGame
Gamification van het onderwijs 2015 BrandNewGame
 
Game inspired (agile) business models
Game inspired (agile) business modelsGame inspired (agile) business models
Game inspired (agile) business models
 
Gamification van het onderwijs door BrandNewGame
Gamification van het onderwijs door BrandNewGameGamification van het onderwijs door BrandNewGame
Gamification van het onderwijs door BrandNewGame
 
GameStorm by BrandNewGame (copyright protected)
GameStorm by BrandNewGame (copyright protected)GameStorm by BrandNewGame (copyright protected)
GameStorm by BrandNewGame (copyright protected)
 
Gamification and serious games Projects by BrandNewGame
Gamification and serious games Projects by BrandNewGameGamification and serious games Projects by BrandNewGame
Gamification and serious games Projects by BrandNewGame
 
Gamification Workshop handouts
Gamification Workshop handoutsGamification Workshop handouts
Gamification Workshop handouts
 
BrandNewGame - how to gamify your business (1 case)
BrandNewGame - how to gamify your business (1 case)BrandNewGame - how to gamify your business (1 case)
BrandNewGame - how to gamify your business (1 case)
 
BrandNewGame - Bjorn Borg game concept
BrandNewGame - Bjorn Borg game conceptBrandNewGame - Bjorn Borg game concept
BrandNewGame - Bjorn Borg game concept
 
Digital free media to promote thyself
Digital free media to promote thyselfDigital free media to promote thyself
Digital free media to promote thyself
 
Trash-can run
Trash-can runTrash-can run
Trash-can run
 
Bart Hufen BrandNewGame at MIE 2012 IN Ipsos synovate 2 feb 2012
Bart Hufen BrandNewGame at MIE 2012 IN Ipsos synovate 2 feb 2012Bart Hufen BrandNewGame at MIE 2012 IN Ipsos synovate 2 feb 2012
Bart Hufen BrandNewGame at MIE 2012 IN Ipsos synovate 2 feb 2012
 
BrandNewGame @ Fontys 2012
BrandNewGame @ Fontys 2012BrandNewGame @ Fontys 2012
BrandNewGame @ Fontys 2012
 
BrandNewGame for GITC
BrandNewGame for GITCBrandNewGame for GITC
BrandNewGame for GITC
 
BrandNewGame @ games for brands final
BrandNewGame @ games for brands finalBrandNewGame @ games for brands final
BrandNewGame @ games for brands final
 
Brand New Game on gamification
Brand New Game on gamificationBrand New Game on gamification
Brand New Game on gamification
 
Marcom10 laat met je merk spelen! (short)
Marcom10   laat met je merk spelen! (short)Marcom10   laat met je merk spelen! (short)
Marcom10 laat met je merk spelen! (short)
 
Brand New Game Digital Interactive Branding
Brand New Game   Digital Interactive BrandingBrand New Game   Digital Interactive Branding
Brand New Game Digital Interactive Branding
 

Recently uploaded

General Mills Presentation at CAGNY 2024
General Mills Presentation at CAGNY 2024General Mills Presentation at CAGNY 2024
General Mills Presentation at CAGNY 2024Neil Kimberley
 
BeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdfBeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdfDerekIwanaka1
 
SD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivitySD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivitybayusch
 
Pernod Ricard presentation at CAGNY 2024
Pernod Ricard presentation at CAGNY 2024Pernod Ricard presentation at CAGNY 2024
Pernod Ricard presentation at CAGNY 2024Neil Kimberley
 
5 Common Writing Mistakes Infographic.pdf
5 Common Writing Mistakes Infographic.pdf5 Common Writing Mistakes Infographic.pdf
5 Common Writing Mistakes Infographic.pdfRemar Barquilla
 
Miller Coors Presentation at CAGNY Feb 2024
Miller Coors Presentation at CAGNY Feb 2024Miller Coors Presentation at CAGNY Feb 2024
Miller Coors Presentation at CAGNY Feb 2024Neil Kimberley
 
The Coca-Cola Company Presentation at CAGNY 2024.pdf
The Coca-Cola Company Presentation at  CAGNY 2024.pdfThe Coca-Cola Company Presentation at  CAGNY 2024.pdf
The Coca-Cola Company Presentation at CAGNY 2024.pdfNeil Kimberley
 
Let’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowLet’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowngothuyanct
 
Lazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptx
Lazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptxLazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptx
Lazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptxSLazaroLugo
 
FICCI Monthly Bulletin February 2024.pdf
FICCI  Monthly Bulletin February 2024.pdfFICCI  Monthly Bulletin February 2024.pdf
FICCI Monthly Bulletin February 2024.pdfsubarnamostafa1
 
Session 1 Intro & InoVet it - JAX Bridges
Session 1 Intro & InoVet it - JAX BridgesSession 1 Intro & InoVet it - JAX Bridges
Session 1 Intro & InoVet it - JAX BridgesAnamaria Contreras
 
Your Expert Guide to CX Orchestration & Enhancing Customer Journeys
Your Expert Guide to CX Orchestration & Enhancing Customer JourneysYour Expert Guide to CX Orchestration & Enhancing Customer Journeys
Your Expert Guide to CX Orchestration & Enhancing Customer JourneysAggregage
 
Grevault battery storage system manufacturer
Grevault battery storage system manufacturerGrevault battery storage system manufacturer
Grevault battery storage system manufacturerGrevault
 
Danylo Fedirko: Leveraging AI in SEO and optimizing for SRE (ChatGPT and Bard...
Danylo Fedirko: Leveraging AI in SEO and optimizing for SRE (ChatGPT and Bard...Danylo Fedirko: Leveraging AI in SEO and optimizing for SRE (ChatGPT and Bard...
Danylo Fedirko: Leveraging AI in SEO and optimizing for SRE (ChatGPT and Bard...Lviv Startup Club
 
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfActionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfBloomerang
 
IT Nation Evolve event 2024 - Quarter 1 - Event
IT Nation Evolve event 2024 - Quarter 1 - EventIT Nation Evolve event 2024 - Quarter 1 - Event
IT Nation Evolve event 2024 - Quarter 1 - EventInbay UK
 
The value chain is a concept that describes the full range of activities and ...
The value chain is a concept that describes the full range of activities and ...The value chain is a concept that describes the full range of activities and ...
The value chain is a concept that describes the full range of activities and ...Hamed Mehrzadegan
 
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...
Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...Precious Mvulane CA (SA),RA
 
Hershey Presentation at 2024 CAGY Conference
Hershey Presentation at 2024 CAGY ConferenceHershey Presentation at 2024 CAGY Conference
Hershey Presentation at 2024 CAGY ConferenceNeil Kimberley
 

Recently uploaded (20)

General Mills Presentation at CAGNY 2024
General Mills Presentation at CAGNY 2024General Mills Presentation at CAGNY 2024
General Mills Presentation at CAGNY 2024
 
BeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdfBeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdf
 
SD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivitySD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivity
 
Pernod Ricard presentation at CAGNY 2024
Pernod Ricard presentation at CAGNY 2024Pernod Ricard presentation at CAGNY 2024
Pernod Ricard presentation at CAGNY 2024
 
5 Common Writing Mistakes Infographic.pdf
5 Common Writing Mistakes Infographic.pdf5 Common Writing Mistakes Infographic.pdf
5 Common Writing Mistakes Infographic.pdf
 
2024 Calendar-eXperience MattersThailand
2024 Calendar-eXperience MattersThailand2024 Calendar-eXperience MattersThailand
2024 Calendar-eXperience MattersThailand
 
Miller Coors Presentation at CAGNY Feb 2024
Miller Coors Presentation at CAGNY Feb 2024Miller Coors Presentation at CAGNY Feb 2024
Miller Coors Presentation at CAGNY Feb 2024
 
The Coca-Cola Company Presentation at CAGNY 2024.pdf
The Coca-Cola Company Presentation at  CAGNY 2024.pdfThe Coca-Cola Company Presentation at  CAGNY 2024.pdf
The Coca-Cola Company Presentation at CAGNY 2024.pdf
 
Let’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowLet’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflow
 
Lazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptx
Lazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptxLazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptx
Lazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptx
 
FICCI Monthly Bulletin February 2024.pdf
FICCI  Monthly Bulletin February 2024.pdfFICCI  Monthly Bulletin February 2024.pdf
FICCI Monthly Bulletin February 2024.pdf
 
Session 1 Intro & InoVet it - JAX Bridges
Session 1 Intro & InoVet it - JAX BridgesSession 1 Intro & InoVet it - JAX Bridges
Session 1 Intro & InoVet it - JAX Bridges
 
Your Expert Guide to CX Orchestration & Enhancing Customer Journeys
Your Expert Guide to CX Orchestration & Enhancing Customer JourneysYour Expert Guide to CX Orchestration & Enhancing Customer Journeys
Your Expert Guide to CX Orchestration & Enhancing Customer Journeys
 
Grevault battery storage system manufacturer
Grevault battery storage system manufacturerGrevault battery storage system manufacturer
Grevault battery storage system manufacturer
 
Danylo Fedirko: Leveraging AI in SEO and optimizing for SRE (ChatGPT and Bard...
Danylo Fedirko: Leveraging AI in SEO and optimizing for SRE (ChatGPT and Bard...Danylo Fedirko: Leveraging AI in SEO and optimizing for SRE (ChatGPT and Bard...
Danylo Fedirko: Leveraging AI in SEO and optimizing for SRE (ChatGPT and Bard...
 
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfActionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
 
IT Nation Evolve event 2024 - Quarter 1 - Event
IT Nation Evolve event 2024 - Quarter 1 - EventIT Nation Evolve event 2024 - Quarter 1 - Event
IT Nation Evolve event 2024 - Quarter 1 - Event
 
The value chain is a concept that describes the full range of activities and ...
The value chain is a concept that describes the full range of activities and ...The value chain is a concept that describes the full range of activities and ...
The value chain is a concept that describes the full range of activities and ...
 
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...
Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...
 
Hershey Presentation at 2024 CAGY Conference
Hershey Presentation at 2024 CAGY ConferenceHershey Presentation at 2024 CAGY Conference
Hershey Presentation at 2024 CAGY Conference
 

Using gamification as a game plan for agile change - BrandNewGame 2016

  • 2. Prelude… 1. Who am I? 2. Why use gamification? 3. What is the Game-Plan for Perpetual Progress? 4. How to apply the Game-Plan 5. Where & When to start @BartHufen #Gamification Copyright 2016 BrandNewGame
  • 3. 1/5: Who am I…?
  • 4. 1/5: Who am I? Studied Played Started Tweets ICIM & Brand Management Around at Atari + Diesel + Advertising Industry BrandNewGame ltd + Gamification Academy @BartHufen #gamification #transformation
  • 5. 1/5: Who am I? Publications Presentations Projects @BartHufen #Gamification Copyright 2016 BrandNewGame
  • 6. 2/5: Why use gamification?
  • 7. 2/5: Why use gamification? Inspiration No. 1 Copyright 2016 BrandNewGame
  • 8. 2/5: Why use gamification? Obstacle Obstacle Obstacle Objective Challenges Actions Score Feedback Copyright 2016 BrandNewGame
  • 9. 2/5: Why use gamification?
  • 10. 2/5: Why use gamification? Start doing Stop doing
  • 11. 2/5: Why use gamification? Play with six
  • 12. 2/5: Why use gamification? Play with 40 Or 200 using our the app
  • 13. Join the dark side…
  • 14. 2/5: Why use gamification? Game-loop Plant seeds Wait Harvest crops Use money to improve Inspiration No. 2 Copyright 2016 BrandNewGame
  • 15. 2/5: Why use gamification? Level up! Plant seeds Wait Harvest crops Use money to improve Buy Land Protect crops Unlock features Play for higher stakes Level up! Copyright 2016 BrandNewGame
  • 16. 2/5: Why use gamification? CHALLENGE 3/7 Experience what amount of effort and energy it takes to… build a burger! CHALLENGE 1/7 Experience what amount of effort and energy it takes to… Make a Milkshake
  • 17. 1. Goal oriented (purpose) 2. Action driven (autonomy) 3. Feedback (mastery) 4. Score (performance) 5. Functional (fun…) 2/5: Why use gamification? Copyright 2016 BrandNewGame
  • 18. 2/5: Which game mechanics? Goals Challenges Actions Score Feedback Obstacles Consequences Objects Variables Measurements Players Friends Enemies Neutrals Resources Rules Points BadgesEvents Storyline Features Restrictions Unlocks Levels Bonus Random Customization …? …! Copyright 2016 BrandNewGame
  • 19. 2/5: What is gamification? Data - Driven - Design to challenge people and change behavior
  • 20. 3/5: What is the Game-Plan?
  • 21. 3/5: What is the Game-Plan?
  • 22. 3/5: What is the Game-Plan? Copyright 2016 BrandNewGame
  • 23. Playground 3/5: What is the Game-Plan? Shareholders Suppliers Customers Competitors Employees Copyright 2016 BrandNewGame
  • 24. 3/5: What is the Game-Plan? Purpose Why do they do What they do Each time they do it..? Copyright 2016 BrandNewGame
  • 25. 3/5: What is the Game-Plan? Purpose ObjectivesLong term GoalsShort term ChallengesMid term Copyright 2016 BrandNewGame
  • 26. Play on each level Change in 9 weeks 3/5: What is the Game-Plan? Copyright 2016 BrandNewGame
  • 27. Start doing Stop doing Practice!
  • 28. Purpose 3/5: What is the Game-Plan? Departments into action-loops Transform @BartHufen #Gamification Copyright 2016 BrandNewGame
  • 29. 3/5: What is the Game-Plan? Copyright 2016 BrandNewGame
  • 30. 3/5: What is the Game-Plan? People Improve Product Improve Properties Improve Proces Improve People Post-it sessions Copyright 2016 BrandNewGame
  • 31. 3/5: What is the Game-Plan? People Know what to… Can… Want to… Dare to… DO NOT Play Make them want to IT Knowledge Skills Drives Guts Copyright 2016 BrandNewGame
  • 32. 3/5: What is the Game-Plan? Copyright 2016 BrandNewGame
  • 33. Proces 3/5: What is the Game-Plan?
  • 34. 3/5: What is the Game-Plan? Game-loop Plant seeds Wait Harvest crops Use money to improve Proces BUSINESS PROCES THINK MAKE SELL IMPROVE
  • 35. BUSINESS PROCES THINK MAKE SELL IMPROVE 3/5: What is the Game-Plan? Proces Copyright 2016 BrandNewGame
  • 36. 3/5: What is the Game-Plan? Proces Feedback-loops Copyright 2016 BrandNewGame
  • 37. 3/5: What is the Game-Plan? Proces Internal loop Copyright 2016 BrandNewGame
  • 38. 3/5: What is the Game-Plan? Proces Change is a proces Not a project Change is called: Progress Copyright 2016 BrandNewGame
  • 39. 3/5: What is the Game-Plan? Proces External loop Copyright 2016 BrandNewGame
  • 40. 3/5: What is the Game-Plan? Proces Progress-loop Copyright 2016 BrandNewGame
  • 41. 3/5: What is the Game-Plan? Proces stop progress-loop Copyright 2016 BrandNewGame
  • 42. 3/5: What is the Game-Plan? Proces start progress-loop Copyright 2016 BrandNewGame
  • 43. 3/5: What is the Game-Plan? Proces progress-loop Copyright 2016 BrandNewGame
  • 44. 3/5: What is the Game-Plan? Proces progress-loop Copyright 2016 BrandNewGame
  • 45. 3/5: What is the Game-Plan? Copyright 2016 BrandNewGame
  • 46. 3/5: What is the Game-Plan? Performance Match performance With purpose Copyright 2016 BrandNewGame
  • 47. 3/5: What is the Game-Plan? Performance Transform into action Copyright 2016 BrandNewGame
  • 48. 3/5: What is the Game-Plan? Performance Play
  • 49. 3/5: What is the Game-Plan? Copyright 2016 BrandNewGame
  • 50. 3/5: What is the Game-Plan? Play Know what to… Can… Want to… Dare to… DO NOTMake them want to IT Copyright 2016 BrandNewGame
  • 51. Play 3/5: What is the Game-Plan? Copyright 2016 BrandNewGame
  • 52. 4/5: How to apply it
  • 53. 4/5: How to apply it Game-Plan Copyright 2016 BrandNewGame
  • 54. 4/5: How to apply it Playground Copyright 2016 BrandNewGame Start with a GameStorm and Level-up!
  • 55. Proces 4/5: How to apply it Purpose Performance People Proces Properties Product Play Kickstart change with gamification Copyright 2016 BrandNewGame
  • 56. 4/5: How to apply it Start with a GameStorm and Level-up! Copyright 2016 BrandNewGame
  • 57. 4/5: How to apply it Objective CHALLENGE S.M.A.R.T. Drives PLAYER Motivations Content APPLIED GAME Context + + + FEEDBACK - - - + + + BEHAVIOR - - - UI & UX Where & When ShapeStructure Game Mechanics Copyright 2016 BrandNewGame
  • 58. 4/5: How to apply it Become a licensed GST
  • 59. 5/5: Where & When to start
  • 60. Invite us to play along! Start asking questions now or give us some feedback Or visit www.brandnewgame.com 5/5: Where & When to start Copyright 2016 BrandNewGame