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Using gamification as a game plan for agile change - BrandNewGame 2016

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How can gamification help your organization to become more agile and responsive in times where markets overflow with competition and startups. Kick start your change with gamification. Download Bart's book about this topic at https://www.managementboek.nl/boek/9789089653529/gamification-als-motor-van-verandering-bart-hufen?affiliate=3209

Published in: Business

Using gamification as a game plan for agile change - BrandNewGame 2016

  1. 1. Transformation Organizations Gamification BrandNewGame of using Copyright 2016 BrandNewGame
  2. 2. Prelude… 1. Who am I? 2. Why use gamification? 3. What is the Game-Plan for Perpetual Progress? 4. How to apply the Game-Plan 5. Where & When to start @BartHufen #Gamification Copyright 2016 BrandNewGame
  3. 3. 1/5: Who am I…?
  4. 4. 1/5: Who am I? Studied Played Started Tweets ICIM & Brand Management Around at Atari + Diesel + Advertising Industry BrandNewGame ltd + Gamification Academy @BartHufen #gamification #transformation
  5. 5. 1/5: Who am I? Publications Presentations Projects @BartHufen #Gamification Copyright 2016 BrandNewGame
  6. 6. 2/5: Why use gamification?
  7. 7. 2/5: Why use gamification? Inspiration No. 1 Copyright 2016 BrandNewGame
  8. 8. 2/5: Why use gamification? Obstacle Obstacle Obstacle Objective Challenges Actions Score Feedback Copyright 2016 BrandNewGame
  9. 9. 2/5: Why use gamification?
  10. 10. 2/5: Why use gamification? Start doing Stop doing
  11. 11. 2/5: Why use gamification? Play with six
  12. 12. 2/5: Why use gamification? Play with 40 Or 200 using our the app
  13. 13. Join the dark side…
  14. 14. 2/5: Why use gamification? Game-loop Plant seeds Wait Harvest crops Use money to improve Inspiration No. 2 Copyright 2016 BrandNewGame
  15. 15. 2/5: Why use gamification? Level up! Plant seeds Wait Harvest crops Use money to improve Buy Land Protect crops Unlock features Play for higher stakes Level up! Copyright 2016 BrandNewGame
  16. 16. 2/5: Why use gamification? CHALLENGE 3/7 Experience what amount of effort and energy it takes to… build a burger! CHALLENGE 1/7 Experience what amount of effort and energy it takes to… Make a Milkshake
  17. 17. 1. Goal oriented (purpose) 2. Action driven (autonomy) 3. Feedback (mastery) 4. Score (performance) 5. Functional (fun…) 2/5: Why use gamification? Copyright 2016 BrandNewGame
  18. 18. 2/5: Which game mechanics? Goals Challenges Actions Score Feedback Obstacles Consequences Objects Variables Measurements Players Friends Enemies Neutrals Resources Rules Points BadgesEvents Storyline Features Restrictions Unlocks Levels Bonus Random Customization …? …! Copyright 2016 BrandNewGame
  19. 19. 2/5: What is gamification? Data - Driven - Design to challenge people and change behavior
  20. 20. 3/5: What is the Game-Plan?
  21. 21. 3/5: What is the Game-Plan?
  22. 22. 3/5: What is the Game-Plan? Copyright 2016 BrandNewGame
  23. 23. Playground 3/5: What is the Game-Plan? Shareholders Suppliers Customers Competitors Employees Copyright 2016 BrandNewGame
  24. 24. 3/5: What is the Game-Plan? Purpose Why do they do What they do Each time they do it..? Copyright 2016 BrandNewGame
  25. 25. 3/5: What is the Game-Plan? Purpose ObjectivesLong term GoalsShort term ChallengesMid term Copyright 2016 BrandNewGame
  26. 26. Play on each level Change in 9 weeks 3/5: What is the Game-Plan? Copyright 2016 BrandNewGame
  27. 27. Start doing Stop doing Practice!
  28. 28. Purpose 3/5: What is the Game-Plan? Departments into action-loops Transform @BartHufen #Gamification Copyright 2016 BrandNewGame
  29. 29. 3/5: What is the Game-Plan? Copyright 2016 BrandNewGame
  30. 30. 3/5: What is the Game-Plan? People Improve Product Improve Properties Improve Proces Improve People Post-it sessions Copyright 2016 BrandNewGame
  31. 31. 3/5: What is the Game-Plan? People Know what to… Can… Want to… Dare to… DO NOT Play Make them want to IT Knowledge Skills Drives Guts Copyright 2016 BrandNewGame
  32. 32. 3/5: What is the Game-Plan? Copyright 2016 BrandNewGame
  33. 33. Proces 3/5: What is the Game-Plan?
  34. 34. 3/5: What is the Game-Plan? Game-loop Plant seeds Wait Harvest crops Use money to improve Proces BUSINESS PROCES THINK MAKE SELL IMPROVE
  35. 35. BUSINESS PROCES THINK MAKE SELL IMPROVE 3/5: What is the Game-Plan? Proces Copyright 2016 BrandNewGame
  36. 36. 3/5: What is the Game-Plan? Proces Feedback-loops Copyright 2016 BrandNewGame
  37. 37. 3/5: What is the Game-Plan? Proces Internal loop Copyright 2016 BrandNewGame
  38. 38. 3/5: What is the Game-Plan? Proces Change is a proces Not a project Change is called: Progress Copyright 2016 BrandNewGame
  39. 39. 3/5: What is the Game-Plan? Proces External loop Copyright 2016 BrandNewGame
  40. 40. 3/5: What is the Game-Plan? Proces Progress-loop Copyright 2016 BrandNewGame
  41. 41. 3/5: What is the Game-Plan? Proces stop progress-loop Copyright 2016 BrandNewGame
  42. 42. 3/5: What is the Game-Plan? Proces start progress-loop Copyright 2016 BrandNewGame
  43. 43. 3/5: What is the Game-Plan? Proces progress-loop Copyright 2016 BrandNewGame
  44. 44. 3/5: What is the Game-Plan? Proces progress-loop Copyright 2016 BrandNewGame
  45. 45. 3/5: What is the Game-Plan? Copyright 2016 BrandNewGame
  46. 46. 3/5: What is the Game-Plan? Performance Match performance With purpose Copyright 2016 BrandNewGame
  47. 47. 3/5: What is the Game-Plan? Performance Transform into action Copyright 2016 BrandNewGame
  48. 48. 3/5: What is the Game-Plan? Performance Play
  49. 49. 3/5: What is the Game-Plan? Copyright 2016 BrandNewGame
  50. 50. 3/5: What is the Game-Plan? Play Know what to… Can… Want to… Dare to… DO NOTMake them want to IT Copyright 2016 BrandNewGame
  51. 51. Play 3/5: What is the Game-Plan? Copyright 2016 BrandNewGame
  52. 52. 4/5: How to apply it
  53. 53. 4/5: How to apply it Game-Plan Copyright 2016 BrandNewGame
  54. 54. 4/5: How to apply it Playground Copyright 2016 BrandNewGame Start with a GameStorm and Level-up!
  55. 55. Proces 4/5: How to apply it Purpose Performance People Proces Properties Product Play Kickstart change with gamification Copyright 2016 BrandNewGame
  56. 56. 4/5: How to apply it Start with a GameStorm and Level-up! Copyright 2016 BrandNewGame
  57. 57. 4/5: How to apply it Objective CHALLENGE S.M.A.R.T. Drives PLAYER Motivations Content APPLIED GAME Context + + + FEEDBACK - - - + + + BEHAVIOR - - - UI & UX Where & When ShapeStructure Game Mechanics Copyright 2016 BrandNewGame
  58. 58. 4/5: How to apply it Become a licensed GST
  59. 59. 5/5: Where & When to start
  60. 60. Invite us to play along! Start asking questions now or give us some feedback Or visit www.brandnewgame.com 5/5: Where & When to start Copyright 2016 BrandNewGame

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